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Burcin Gunes
Senior Learning and Development Manager
Endy Pandu Winata
Senior Officer Customer Voice Management

What Makes an Outstanding Telemarketing Campaign [for All Types of Industry] - Callbox - Blog

What Makes an Outstanding Telemarketing Campaign [for All Types of Industry]

Hold on to your high hats folks, because we are about to drop major love for telemarketing.

And what better way to start off than with some juicy observations from

  1. B2B Telemarketing is NOT annoying in B2B. Managers expect to receive sales calls, it is part of their job.
  2. Telemarketing is the most effective lead nurturing technique. Find out why
  3. Telemarketing delivers far better quality leads than social media.
  4. Relevant data can increase B2B response by 800%
  5. Tools that have human interaction, like telemarketing, build lasting relationships

We can say all we want against telemarketing. But the fact that B2B brands are using it as their main channel for generating leads and increasing sales speaks volumes about how it is going to stay in a digitally-driven world. Read more on Keep Calm and Cold Call: B2B Telemarketing is Still an Unstoppable Force


You are probably thinking, “Well, I should drop everything and focus more on outbound campaigns.”


But before you go planning on setting up a telemarketing component, you should understand that a lot has to be considered in building a truly effective conduit for generating and nurturing sales leads.

Without proper strategy and implementation, a B2B telemarketing campaign would not be able to provide the results you wanted, entailing a waste of resources on your part. Avoid going down this road by understanding the elements that will make most out of your conversations with B2B prospects.

  1. An Effective Call Script. Communication is the foundation of any telemarketing call. But the moment you say the wrong words will be the moment a prospect is turned off. This is where call scripts come in handy.

Now, businesses are deeply divided on the issue of using call scripts. Some say they reduce the “human aspect” of a telemarketing call, while others agree they are essential to keeping the conversation within the road to a sales appointment. Both parties seem to offer valid points, but why not find a middle ground?

There is truth to the issue that call scripts dehumanize conversations, but only if these scripts are designed specifically to make you sound like a robot. With that said, the best way is to create a script that includes the most relevant information you have to say (i.e. your company’s identity, its products and services) as well as some spaces in between where you can improvise and respond to questions like the bag of flesh and bone that you are. Check out our sample telemarketing scripts here

  1. The Right Tools. But what’s a conversation without having the right kind of infrastructure to support it? For sure, you need to use the best tools in order to keep your telemarketers productive in seeking out leads and open up sales opportunities.

The trend right now has always been integration. B2B companies have decided that it is best to tie up their telemarketing with scalable marketing automation systems.

Related: 6 Ways a SMART Telemarketing Platform Doubles Sales Productivity

But what can marketing automation do for the simple act of picking up the phone and talking to a decision-maker?

A LOT. And one essential thing it can do is to enable telemarketers to concentrate on leads that already indicate high exposure and interaction with your content. Marketing automation takes these interactions into account and scores each lead accordingly. You will eventually acquire a list of prospects that express high levels of interest in your products and services. What’s more, these are prospects who are now ready to accept a cold-call.

Related: How to Get Quality IT Appointments Hands-Free with Marketing Automation

  1. A quality list. “Okay, effective call script… check! Marketing automation… check! I think I am ready to start a telemarketing campaign!” Well, not just yet. You still need to build a database of  names to help you seek out sales opportunities.

Related: For List Buyers: Fantastic Leads Databases and Where to Find Them

But list-building has always been a critical issue among B2B enterprises. In most cases, they have to do it from scratch, which obviously takes a whole lot of time. They can always purchase lists from third-party marketing service providers, but there is no guaranteeing that such lists contain profile-consistent prospects.

But one thing is certain: List-building should always be about quality. And whether you are building your database yourself, or acquiring one from a marketing firm, you still need to make sure that the names and addresses contained in it are responsive. Stop chasing invalid email addresses. Or else you get to see your campaign suffer.

Get our FREE sample telemarketing scripts for All Industry types. This includes scripts for appointment setting, event telemarketing, and data profiling:

  • Sample Telemarketing Scripts for SOFTWARE
  • Sample Telemarketing Scripts for MEDICAL
  • Sample Telemarketing Scripts for ADVERTISING
  • Sample Telemarketing Scripts for INFORMATION TECHNOLOGY
  • Sample Telemarketing Scripts for  FINANCIAL SERVICES
  • Sample Telemarketing Scripts for  BUSINESS CONSULTING


A WINNING SCRIPT and S.M.A.R.T Calling strategy is surely the BEST combo!

Get more qualified telemarketing leads today! Dial 888.810.7464

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab a copy here!


Publish Date: October 11, 2017

2023 Buyers Guide Help Desk Software

eGain Corporation

eGain CallTrack™
eGain CallTrack™ is a dynamic call tracking and case management solution that helps companies provide quick, high-quality, and cost-efficient resolution of customer issues across traditional and emerging interaction channels. It is one of the many innovative customer interaction products in eGain Solve™ suite, the unified customer engagement and knowledge management software suite, which helps businesses transform their traditional call centers into omnichannel customer engagement hubs. eGain CallTrack will enable you to track, manage and resolve cases and maintain service level agreements (SLA), across channels.


Happitu is your customer support team’s personal coach. It guides your team through every interaction with custom workflows, responsive scripting, and dynamic help topics.

Documentation in Happitu is automated, detailed, and consistent. Go beyond handle times and service levels with the rich insights of Happitu – from granular interaction data to aggregate data and trends – you get the complete CX journey!

We intentionally built the Happitu Workflow Designer with your customer support team in mind. Using our intuitive tools that provide quick and safe iteration, you eliminate the need to involve IT or Development. Yes, you will no longer have to dread submitting a change request to Devin from IT!

Try it free for 45 days!


Knowmax is an omnichannel knowledge management platform. Our mission is to transform contact centers into resolution centers and drive customer self service.
The platform is an industry-agnostic enterprise-grade knowledge platform with components helping in easy findability of actionable information at the right time across the desired touchpoint.


LiveAgent Help Desk
LiveAgent is a cloud-based Help Desk Software with over 195+ compatible integrations. Streamline all customer communication channels and manage them from a single shared company inbox. Enjoy social media integration, unlimited ticket history, call recordings, hybrid ticket streams, and more. Companies like BMW, Yamaha, Huawei, Orange, or Forbesfone use LiveAgent to deliver customer wow to 150M end-users worldwide.

Nuxiba Technologies

Nuxiba's Help Desk Software is ideal for delivering top-level contact help desk services. It not only tailors to your existing technology resources but also allows you to set staff priorities that forward clients to the most knowledgeable agents.

Give personalized assistance, and analyze performance with our real-time monitoring, recording, and reports. Integrate Salesforce or VTiger CRM systems, be TCPA compliant, protect your cardholder's data during calls, and more!

Request a quote or demo today and start the journey to increase your first-contact resolution percentages in less than three months!


OneDesk's software combines Helpdesk & Project Management into one application. No need to purchase, integrate and switch between applications. Your team can support your customers and work on projects in one place. Aimed at SMBs as well as departments at large enterprises, OneDesk is frequently used by project managers, customer service, IT, professional services and more. This easy-to-use, feature-rich, and highly configurable software can manage both ticket & task workflows.

Teckinfo Solutions Pvt. Ltd.

ActivDesk Help Desk Software
ActivDesk Help Desk Software is an intelligent ticketing software for multi- channel customer interaction & engagement. It streamlines the entire ticket management process. With its SLA & escalation management, it enables your help desk to deliver enriching customer experience.

View more from Callbox

Recent Blog Posts:
Sales Call Success with A Perfect Telemarketing ScriptJune 27, 2018
Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO]May 17, 2018
‘Don't Talk With Your Mouth Full!’ and Other Sales Call Tips from MomMay 10, 2018
4 Sales Call Rapport-Building Techniques That AI Can't Yet Do [VIDEO]April 10, 2018
6 SMART Calling Essentials For Better Telemarketing ResultsApril 4, 2018
The Digital Marketer’s Guide to Telemarketing Performance MetricsMarch 7, 2018
5 Data-backed Tips for Better Phone-based Sales PresentationsNovember 10, 2017
What Makes an Outstanding Telemarketing Campaign [for All Types of Industry]October 11, 2017
6 Ways a SMART Telemarketing Platform Doubles Sales ProductivitySeptember 19, 2017
Going Beyond the 500% ROI: How to Integrate Telemarketing with Other ChannelsSeptember 5, 2017

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