What to do with your Telemarketing Campaign before going on a Holiday - Callbox - ContactCenterWorld.com Blog
The last quarter of the year marks the homestretch of business to business marketing campaigns. The last three months of the year show monthly calendars of almost daily local and national holidays, observances, and state holidays. However, you may have to take out a to do list first of the things you need get a parking on before you take the leap to the airport and fly to your holiday get away. Take a look at the three-point list below of how to manage a B2B marketing project while catching up with the holiday rush.
Sync your working calendar with that of your prospects’
Start planning a perfect holiday spree by ticking the boxes of important dates of your business calendar for the year. The question, “Do your business prospects take holidays off” & “When”, will help you determine the perfect time on plotting the remaining working days of your campaign, and the start date of your official holiday leave. Have both your active and non-active days synced with that of your telemarketing team to get an organized schedule of pauses and start offs.
Related: Outbound Telemarketing: To Outsource or Not to Outsource?
Schedule a “Pause” on the calling activities
The pause should start on the first day of your scheduled holiday leave which should sync with that of your prospects’. Make sure that your working team’s calendar should be blocked from all appointment setting activities – this will ensure that no lead or appointment would be posted during these days off, and no chance for lost deals. The “Start” date to resume the telemarketing calls must fall on the day, you and your prospects, or most of them, come back to work.
Related: B2B Telemarketing Tip: How to leave Effective Voicemail Messages
Set an Email Auto Reply
Wouldn’t it be so relaxing to sip on a glass of vodka, while in a vacation island, without the hassle of getting bugged by email alerts – like lapsed appointments? Email is the most legit and formal medium for business to business communication. Though mobile calling and texting, and the social media come in handy for both personal and business connections, it is best that business talks are funneled into just one venue like email. This will help you avoid missed communications and even missed business transaction meetings.
Related: The 4 Worst Things You’ll Do in an Email Marketing Campaign
You may follow a very simple Out of Office (OOO) reply format like “I am currently out of the office for the holidays and will be back on (date). For urgent matters, you may reach me at (number)”. However, leaving contact information in your OOO email reply will be up to your discretion, as this should be dependent on the nature of your work or business.
Ideally, a lead generation campaign must follow a synchronized pattern workflow of tasks, reports and schedules in a streamlined process which involves you, your prospects, and your telemarketing team.
So keep everything in place in the office before you leave for a week or two, with no calls, all bustles.
Enjoy the holiday spree!
Make holidays productive, read more sales and marketing tips and tricks, visit Callbox blog.
Get your lead generation campaign ready for 2016! Revamp your strategy with multi channel marketing approach! Learn more how to get more customer.
Publish Date: November 25, 2015 5:00 AM
|All Suppliers||Get Listed|
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in...
(VIEW OUR PAGE)
CTI Software is the creator of custom application called Davos, which complements the telephone client solutions with intelligent features such as automated call attendant, call recording and archivin...
|PREMIUMFuture Gen International Pte Ltd|
(VIEW OUR PAGE)
Outsourcing provider of English Call Centre services, Audio Transcriptions, Big Data ETL (Extract, Transform, Load) , Big Data Visualization, Big Data Predictive Model Generation
View more from Callbox
Recent Blog Posts:
|The Digital Marketer’s Guide to Telemarketing Performance Metrics||March 7, 2018 5:00 AM|
|5 Data-backed Tips for Better Phone-based Sales Presentations||November 10, 2017 5:00 AM|
|What Makes an Outstanding Telemarketing Campaign [for All Types of Industry]||October 11, 2017 5:00 AM|
|6 Ways a SMART Telemarketing Platform Doubles Sales Productivity||September 19, 2017 5:00 AM|
|Going Beyond the 500% ROI: How to Integrate Telemarketing with Other Channels||September 5, 2017 5:00 AM|
|Ditch that Pitch: The Case Against Selling to First-Time Prospects||March 9, 2017 5:00 AM|
|Be a SMART Marketer, Know the Best Time to Call your Prospects||February 17, 2017 5:00 AM|
|How to Structure a Successful B2B Sales Call Blueprint||November 18, 2016 5:00 AM|
|Who Says Telemarketing Can’t Drive Leads Further Down the Sales Funnel?||October 7, 2016 5:00 AM|
|Keep Prospects Glued on the Phone Like Bees to Honey||August 12, 2016 5:00 AM|