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The Top Reason Customers Call Sales - CallRevu - ContactCenterWorld.com Blog

The Top Reason Customers Call Sales

In order to properly prepare your phone processes and train your employees on how to handle customers’ calls, it’s important to first take a step back and understand why customers are calling.

The Why

In the sales world, as we know, things have changed dramatically because of web and mobile search. Customers have a wealth of knowledge right at their fingertips at every second of the day.

In automotive, oftentimes the caller knows more about the vehicle they are calling about than the actual employee that answered the phone...to answer the callers' questions.

Today’s car buyer has made their decision before they talk to you. They have a high interest in this car, likely wanting to see it and perhaps buy it. All they need is to complete that one final step and make a call to ensure that their vehicle of interest is in stock and they can ask any further questions they couldn't find out themselves.

"Is This Car Available?"

Calls where the caller asks if a vehicle is available account for over 7 out of 10 sales calls. Half of those are general availability, and that tends to be your new car calls. For example, “Do you have this car, in stock, with these trim options?” The other half of availability calls tend to be about specific availability, and those are your used calls. Example, “I’m looking at VIN/stock number ____, is it available?"

Transparency translates into answering the questions customers ask when they call. You don’t want to be unwilling to answer the question and simply attempt to get the caller’s name and number, you want to be able to address the question while the customer is on the phone. Phone answerers also need to understand how to entertain the caller on the phone while searching for their answer. Technology can be used to get the information needed to answer questions in front of dealers quickly.

 It’s interesting today that you can go to a dealer’s website to book a service appointment, or that when you travel you can book the exact seat you want to sit in on the airplane, but dealerships tell customers that they need to “go out to check and make sure the car is still there.”

While yes, there could be a situation where it’s a busy Saturday and the vehicle of interest is a popular car. But typically, systems are good enough to know if a car is available. So, when the average customer hears that you need to call them back, their immediate thought is that the dealer is not knowledgeable of their inventory or they are not being honest; a dooming thought either way, Immediate gratification and better customer service is demanded by today's customer.

Understanding that a majority of customers are now calling to ask if a car is available illustrates the need for training and focus on how to handle these calls above everything else. You can utilize CallRevu's free phone skills training to master the availability call at any time.  

We believe that a great call starts with great data. Callrevu has gathered information from millions of calls. Our goal is to use this information to improve your customer’s phone experience and to help dealers fix their phones. Our next post in the Fix the Phones blog series uses this information to answer the question, “What are the top reasons customers call service?

Want to learn the best practices for availability calls? Access CallRevu’s free training videos by clicking the link below!

Source: https://www.callrevu.com/blog/callrevu-fix-the-phones-the-top-reason-customers-call-sales

Publish Date: February 21, 2017 5:00 AM


2021 Buyers Guide Recording

 
1.) 
ASC

ASC Recording Insights and neo
ASC Recording Insights guarantees legally compliant recording and analysis of all communication channels in Microsoft Teams - including audio calls (internal and external calls), chat conversations and video meetings.

neo Recording, QM & Analytics address all enterprises with recording needs, especially contact centers. The content of communication becomes accessible and critical information and trends are revealed, providing real-time business intelligence for immediate management action.
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Call Center Studio

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Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
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Geomant offers a fully managed recording service for those organisations who need to address compliance or quality management while working on Teams. The Service utilises Verint’s market leading recording technology and is hosted by Geomant in Microsoft Azure. Our managed service approach is unique in that it allows organisations to benefit from advanced recording features, all while being free from any technical infrastructure or maintenance requirements that come with a traditional on-premises set up.
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Lieber & Associates

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L&A provides vendor-independent consulting services to select, contract for, test, and implement contact center recording systems. The firm's consultants specialize in contact center I.T. and have several decades of experience each with all major and many smaller makers of phone and call recording systems.
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Numonix

IXCloud
Numonix's IXCloud is one of the first fully managed compliance recording solutions for Microsoft Teams. IXCloud securely records, stores and analyzes interactions in the cloud without physical or virtual servers. As a fully managed Azure-based, Software-as-a-Service cloud interaction recording solution, IXCloud takes interaction capture into the future. It enables instant and elastic scalability to support business growth and provides the necessary tools to enhance business performance while maintaining compliance. IXCloud redefines versatility with its OpenAPI framework that enables application development. Companies and third-party developers benefit from IXCloud native capture technology, whether it be integrating with internal systems or building a third-party application.
PH: 561-952-2600

6.) 
Nuxiba Technologies

CenterWare
Enterprise recording management for storage, retrieval, playback, and monitoring communications throughout your contact center.

Record screen activity and calls across agent workstations, measure and monitor quality levels across all campaigns and analyze recordings to capture first-hand customer data and requirements.

Easly access all recordings and critical information to provide improved customer experience, sales, and productivity!

7.) 
OrecX

Oreka TR
Oreka TR total recorder includes all of the call recording capabilities you will need, at about half the cost of competing for call recorder solutions, including screen recording, mobile phone recording, live monitoring, on-demand recording, multi-tenancy, multi-site recording, audit trail, call exporting, retention management, auto-tagging (for speech analytics and phrase spotting) and so much more.
PH: 3109672003

8.) 
PCS Software

PCS GD
Call recording solution fully integrate to all main pbx solutions.
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9.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
InterDialog UCCS enables organizations to adhere to all compliances with its inbuilt call recording software and also has an option for screen recording. With centralized repository of all voice logs, its easy to maintain & retrieve all voice files and have a central control in case of multiple branches set up.
 



View more from CallRevu

Recent Blog Posts:
The 3 Step Approach to Success on the PhonesApril 5, 2017 5:00 AM
Own the Bracket: Know Where Calls FailMarch 21, 2017 5:00 AM
Answering a Call with Transparency and TechnologyMarch 10, 2017 5:00 AM
Why Customers Call Service?March 1, 2017 5:00 AM
The Top Reason Customers Call SalesFebruary 21, 2017 5:00 AM
Fixing Dealerships' PhonesFebruary 8, 2017 5:00 AM
A Great Call Starts with Great DataJanuary 3, 2017 5:00 AM
Phone Trees vs Live Answer: What’s best?December 7, 2016 5:00 AM
Guest Blogger: Seven Call Stats That Every Dealer Needs to KnowNovember 16, 2016 5:00 AM
Now and Then: Most Recent vs. First 2 MM Call ReportOctober 19, 2016 5:00 AM

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