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Now and Then: Most Recent vs. First 2 MM Call Report - CallRevu - Blog

Now and Then: Most Recent vs. First 2 MM Call Report

The obsession with technology, particularly smartphones, has changed the world as we used to know it. Just look at the difference between the crowd in front of the Vatican from 2005 and now.

But, even with the focus on the phone increasing so dramatically, the automotive industry may be no better today than it was 10 years ago, and a lot of that is because there are dealers that are still not utilizing a call monitoring service! We know, we can't believe it either.

The cool part? The dealers utilizing our call monitoring solution sure have improved!

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After finding some old presentations we’d created years ago, we had to do a double take at some of the older numbers! It’s been quite some time since we've seen our partner's missed opportunity numbers so high, that we thought we might have been reading it wrong. After the intial shock, we realized this is a good thing! We decided to run a little data test to see the difference that CallRevu dealers have created over the years. So, why not put the past against the present and truly deep-dive into the data from the beginning and now!

And what did we find? Dealers utilizing CallRevu’s services have gotten significantly better over time, and we have the data to prove it!

Connection Rate:

In our first 2 million call report starting in 2008, an average of 47.5% of all calls going into car dealerships did not reach the intended agent or department. We repeat, 47.5% of all calls, connected and asking for an agent or department, did not connect. We’re not saying that we’re mathematicians or anything...but that is almost half of all opportunities missed.

10 years later, that number has dropped to 27% of all calls not reaching the requested agent or department! (Warning: We’re about to toot our own horn) CallRevu has helped our partners answer 20% more of their calls in less than a decade.

Well, actually 20.5% more, but hey, who’s counting….

While that number is still not where we would want it to be as the goal is always perfection, we do have high hopes for the future based on the improvement thus far. With about ½ of the calls not connecting with the requested party then, CallRevu partners were able to drop that statistic to about ¼ of calls not connecting to the requested agent or department.

We just went from an F to a solid C.

Obtaining Contact Info:

Obtaining enough customer information to place in your CRM for follow-up is always an area of struggle. In fact, 8 in 10 calls aren’t properly entered into the CRM. We always suggest earning your customers’ information, rather than the, uh, not-so-much earned method of copying the number they are calling from off of the caller i.d. In fact, the caller i.d. is only accurate 42% of the time. What if they are calling from work, were calling from their friend’s cell phone, or from their family members’ house phone? By creating this relationship of earning the right to ask for contact information, you build a customer for life, ultimately increasing your chances of getting enough contact information for your CRM.

Over the past decade, tens of thousands of salespeople nationwide have been certified through CallRevu University and have learned how to earn, ask, and receive customer contact information, building better rapport, life-long relationships, and building the database in their CRM.

In the first 2 million call report, 46% of all calls in all departments did not gather enough contact information to load the prospect into the CRM. In 2016, that number improved to 37%. CallRevu has helped its partners retain 10% more of their phone ups in their CRM.

The Difference Makers:

While we may have been tooting our own horn before, the real difference makers are our partners. Those dealers who've come to the realization that more and more traffic is coming to them through the phone today, and have answered the wake-up call, are the ones driving the statistics you see here in this article.

Tracking and monitoring your phone calls is no longer the secret sauce. Knowing what happens after the phone rings is where the real value and ROI lies!

The key to market dominance is differentiating yourself from your competition. Now, 7 of the showroom ups of the past shop you online. Customers will call 6 dealers, but only visit 1.4! Making sure you're the one selected and not eliminated is the difference in surviving in this new digital information age. Make sure the pace of change in the industry doesn't exceed that of your business.

Take the first step to market domination by deciding that the caller's journey in your dealership is important. The next step is taking action and bringing vision to where you were once blind!

Here’s to continuing to fix the phones!


Publish Date: October 19, 2016 5:00 AM

2021 Buyers Guide Telecoms

Cloud IT Services GmbH

Dialfire offers you a complete call center solution that is simple and intuitive to use and adapts to your needs. It's completely cloud-based, saving you the hassle of setting up a phone system and installing software. In addition to predictive dialing and call blending of inbound calls, you can create personalized campaigns through an intuitive and easy-to-use interface. Features include automated workflows and full control over the agent screen.

You can see the full list of features here:


Cloudonix’s smart voice calls enable frictionless experiences that drive better customer care and faster sales by merging voice and data into a complete service context. Cloudonix add Cloud capabilities to your existing on premise Call Center enabling your agents to work from anywhere in the world. Security, Privacy and more – rapidly deployed and cost effective without replacing your existing systems or retraining your team.

Connectica Solutions, LLC

PBX On The Cloud
We provide complete Cloud-based PBX/Phone Systems, including predictive and progressive dialers, phone lines in more than 75 countries and low cost international rates.
We specialize in the US and Latin American market.

DiRAD Technologies

AI Powered Contact Center Provider, AI Chat & Voicebot, Enterprise Telephony
Take advantage of the latest customer service innovations with Contact Center, Virtual Assistant, and Interactive Voice solutions for accessible, 24×7 services across multiple channels.

Layer One Technologies

Layer One Technologies provides information and communication technology (ICT) services to businesses in the greater Charlotte area. Whatever your cabling needs, we have you covered.


VOIP services
Stay in contact quickly and easily with your international offices through Megacall.

Megacall will fulfill all your telecommunication requirements and on top of that go the extra mile and surprise you with new possibilities for your business, speed to action your requests and keeping within your budget.

📞 Virtual Switchboard
🔌 SIP trunk
🔢 Virtual number
📠 Call Center Solutions


Our SNAPsolution – UC and Collaboration tools – can be quickly deployed so you can realize your ROI just as quick. netsapiens offers a comprehensive suite of unified communications (UC) & Contact Center (CC) feature-sets to service providers. Custom-built to provide our partners with unprecedented levels of flexibility, customization, and ease of use.

netsapiens allows you to control your margins in order to improve your ROI. As a provider of a facilities-based solution, you are able to personally choose your origination, termination, hardware costs, etc. to fit your budget. We also allow you to strategically price your product for a maximum return on your investment by charging on a conc...
(read more)

Nuxiba Technologies

Build a strong business presence and improve customer relationships!

Offer custom-tailored solutions throughout your sales cycles and customer interactions and assess service levels and control corporate goal achievement through reports and statistics.

Obtain detailed reports based on relevant activity in your contact center, access our quality module to assess calls and performance, apply surveys, develop scripts, record conversations, and more!

Schedule a live demo or request a quote today!


Long Distance and Toll Free Specialists for Contact Centers
Televergence is a facilities based US Nationwide High volume/High Capacity Inbound and Outbound VoIP Carrier for Contact Centers. We specialize in termination (outbound) and origination (toll free and local DID) for the contact center. We have a technical staff that is up to date on the majority of platforms in use today, including asterisk and Vicci dial, as well as many of the currently in use software platforms.
Contact Centers generally see cost reduction and containment when using Televergence as their contact center telecom carrier. Televergence is the only active US VoIP carrier certified by the Women's Business Enterprise National Council (WBENC), which enables our services to qualify for meeting corporations Supplier Diversity Needs.

The Phone Number Testing Company

Phone Number Testing and Validation
Bulk testing and validation of UK Landline and mobile numbers, with a growing list of other coutries where we can test.

If you own a large customer or business prospect sales database, our service helps you to quickly and accurately cleanse all the dead records, by identifying all the dead phone numbers.

We offer a free no obligation test trial

View more from CallRevu

Recent Blog Posts:
The 3 Step Approach to Success on the PhonesApril 5, 2017 5:00 AM
Own the Bracket: Know Where Calls FailMarch 21, 2017 5:00 AM
Answering a Call with Transparency and TechnologyMarch 10, 2017 5:00 AM
Why Customers Call Service?March 1, 2017 5:00 AM
The Top Reason Customers Call SalesFebruary 21, 2017 5:00 AM
Fixing Dealerships' PhonesFebruary 8, 2017 5:00 AM
A Great Call Starts with Great DataJanuary 3, 2017 5:00 AM
Phone Trees vs Live Answer: What’s best?December 7, 2016 5:00 AM
Guest Blogger: Seven Call Stats That Every Dealer Needs to KnowNovember 16, 2016 5:00 AM
Now and Then: Most Recent vs. First 2 MM Call ReportOctober 19, 2016 5:00 AM

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