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Will the GDPR make me a millionaire? - Channel Doctors - ContactCenterWorld.com Blog

Will the GDPR make me a millionaire?

Will the GDPR make me a millionaire?

The implementation date for the GDPR is only a week away. If you have been following this series of weekly ‘Just One Thing This Week’ blogs then we hope you’re fairly well prepared - or at least know what you still need to work on.

Anyway, give yourself a minor diversion and read about my Cunning Plan…

I’ve been doing some sums.

The Office for National Statistics (www.ons.gov.uk) reckons there are c.47,000 UK enterprises that employ 50 or more people. Let’s use that as a very rough proxy for the number of UK firms engaging in some sort of formal marketing and customer management/experience activities.

The ICO tell us (www.ico.org.uk/media/about-the-ico/documents/2014518/annual_operations_report_201617__pecr_concerns.png) that in 2016/17 they imposed financial penalties totalling £1.9m on just 23 organisations for Privacy & Electronic Communications Regulations (PECR) infringements. The scope, volume and size of penalties imposed on errant businesses by the ICO are all likely to increase in the future (but don’t hold your breath for a 4% of global turnover fine). So, let’s imagine that next year the ICO’s fines total £5m.

In which case if each of those companies paid somebody – me, for instance – a £1000 “GDPR insurance premium” annually I could guarantee to pay any fines. And pocket c.£45m for my trouble. Wouldn’t that be a lot less hassle all-round for everybody?

The odds of the ICO coming knocking and going on to fine an organisation are infinitesimally small (Ok, less than 0.05% according to my crude calculations) so why don’t we all just insure against the risk?

Well, I suppose

  • I’d need someone to underwrite the risk
  • not every company would be willing to pay
  • and no doubt some so-called expert will point out that you can’t insure against the risks of illegal activity

In fact that last point may be the crucial flaw in my genius plan. Shame.

But if it would work, wouldn’t that be a great solution to the GDPR problem?

No, not really.

  • Even without the GDPR, consumers are becoming aware of the treatment of their personal data and their rights like never before
  • Your customer-facing colleagues need to be equipped with the knowledge and tools to navigate this new world
  • Data-driven marketing is changing radically - established techniques may not work in the future
  • The ICO doesn’t just impose fines. Their enforcement actions bring potentially considerable reputation damage – and in future they are more likely to demand organisations stop certain types of data processing
  • Data transparency will entail a cultural shift for most organisations – that’s never just a quick fix

So, I won’t be a millionaire by 2019 and we all still have plenty to do

Source: https://channeldoctors.co.uk/2018/05/18/will-the-gdpr-make-me-a-millionaire/

Publish Date: May 18, 2018 5:00 AM


2020 Buyers Guide Computer Telephony Integration

 
1.) 
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

2.) 
ComSys S.A.

CLink for CRM and Call Center Integration
CLink by Comsys is a middleware that connects in real-time the CRM and the contact center applications. CLink enhances the CRM with interaction management capabilities from the contact center that allow agents to work more productively across all communication channels.
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions.
PH: +302109241486

3.) 
Consilium Software

Consilium UniAgent™
Today’s call centers need their agents to work more naturally, and respond better and faster. Here, we talk about the innovations Consilium has made with the latest desktop and mobile agent releases of the UniAgent™ CRM connector. From small enterprises to Fortune 500 companies and governments across 110 countries, UniAgent™ comes into action right at the moment of reckoning, making every contact center experience engaging and personalized, powered by simplified customer identification and anticipating customer needs.
UniAgent™ provides CRM integrations between all the Cisco contact center solutions (UCCX, PCCE, UCCE and HCS-CC) and over 20 CRMs, such as Salesforce, Microsoft Dynamics 365...
(read more)
PH: (+61) 406 501 368

4.) 
IntraNext Systems

IntraNext Systems develops agent efficiency tools and data security software solutions for medium-to-large contact centers. Our Event Intelligence® Platform solutions include SmartCTI™, iGuard®, and SmartSIP™. SmartSIP is based on our patented SIP layer technology and provides a DTMF masking solution for VoIP environments.
PH: 888.638.6398

5.) 
Megacall

CRM integration
CRM
We know how important it is for a business to obtain data from its customers and to manage them effectively, so we help small to large companies by integrating their CRM with the Virtual Switchboard.

This type of integration will simplify the work of your team and improve the management performance of the contact list and its information.
PH: +34 952 667 511

6.) 
NovelVox

NovelVox CTI Connector
NextGen Cisco Finesse, Genesys & Avaya Embedded CTI Connectors for Salesforce, Microsoft Dynamics, ServiceNow, Zendesk & more.
PH: (+1) 301 202 3672
 



View more from Channel Doctors

Recent Blog Posts:
April’s Regulation & Compliance Update from the DMA’s Contact Centre CouncilApril 17, 2019 5:00 AM
March’s Regulation & Compliance Update from the DMA’s Contact Centre CouncilMarch 20, 2019 5:00 AM
What’s happening to the UK’s ‘Middle Tier’ Outsourced Contact Centres?February 18, 2019 5:00 AM
January’s Regulation Hub Update from the DMA’s Contact Centre CouncilJanuary 28, 2019 5:00 AM
Could the 22% of CX Professional Leaders please stand up?January 11, 2019 5:00 AM
December’s Regulation Hub Update for the DMA’s Contact Centre CouncilDecember 19, 2018 5:00 AM
November’s Regulation Hub Update for the DMA’s Contact Centre CouncilNovember 19, 2018 5:00 AM
GDPR: So, nobody died, but…May 25, 2018 5:00 AM
Will the GDPR make me a millionaire?May 18, 2018 5:00 AM
GDPR week #22 - It’s for life, not just 25th MayMay 11, 2018 5:00 AM

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