GDPR: So, nobody died, but…

GDPR: So, nobody died, but…

25th May 2018

I’m writing this on 24th May 2018. The day after the new Data Protection Act received its Royal Assent and the day before the day we’ve all been waiting for, GDPR implementation day, 25th May.

Don’t 24 weeks fly by when you’re having GDPR fun?

This week I was intending to provide another bite-sized piece of advice to help you on your way to becoming GDPR compliant, especially from a customer experience perspective. However, as the nation has been floundering under a growing tsunami of last-minute ‘re-permission’ or ‘re-consent’ emails from companies, charities, arts and community organisations for the past few days, I can’t avoid looking at that phenomenon.

An organisation’s legal ability to process – or continue to process – personal data is always situational. It’s subject to both the organisation and its data subjects’ specific context – and decisions the organisation must make about how it sees its role, in order to define its legal basis for handling personal data (i.e. consent, legitimate interests, performance of a contract, etc). That’s all a bit laborious to go into just now (though have a look at www.dma.org.uk/article/dma-gdpr-guidance-for-marketers), but suffice to say I think most of the ‘GDPR’ emails I’ve received in the past week were unnecessary – and potentially very damaging to the organisation sending them.

Some observations:

• The best time to re-engage with a prospect or customer is when they’re already interacting with or speaking to you
• The worst time is probably when scores of other organisations are emailing them about some legalistic gibberish they’ve never heard of. My guess is that email open rates have plunged to their lowest ever level, this week
• If you have now just lost over 80% of your marketing data (a reasonable guess, for most organisations) after telling your customers that you will rely on their explicit consent to stay in touch with them, then even if you were to justify to yourselves a change in the legal basis to, say, legitimate interests [not impossible, but very difficult] you’re likely to find that’s a hard sell to the customers you just told wouldn’t hear from you again unless they opted in before 25th May!
• If you weren’t engaging usefully with prospects and customers then the loss of all or most of your database may prove to be a positive change, leading to a refreshed, customer-led approach to engagement
• Conversely, there are those organisations that have all of a sudden, with appalling timing, pushed their customers and prospects into making a binary decision devoid of any relationship context. We should keep a sense of perspective; no-one’s died – but we may have just witnessed a mass assisted suicide of marketing data

Keep up the good work and the best of luck in the post-GDPR world.

Source: https://channeldoctors.co.uk/2018/05/25/gdpr-so-nobody-died-but/

2023 Buyers Guide

Get Listed

Computer Telephony Integration

 

1.)

Premium Listing Call Center Studio Call Center Studio Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.

2.)

AMC Technology DaVinci DaVinci provides Computer Telephony Integration (CTI) to a library of pre-built applications + UXiPaaS (User Experience Integration Platform as a Service) built specifically for contact centers. As contact center needs evolve, organizations need to have access to extend or create new functionality, without waiting to be a part of a software roadmap. Get the benefits of CTI within your CRM like screen pop, click-to-dial, screen transfer, speed dial and more, but future-proof your contact center so you can expand and integrate how and when you want.

3.)

ComSys S.A. CLink for CRM and Call Center Integration CLink by Comsys is a middleware that connects in real-time the CRM and the contact center applications. CLink enhances the CRM with interaction management capabilities from the contact center that allow agents to work more productively across all communication channels. Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions.

4.)

Consilium Software Consilium UniAgent™ Today’s call centers need their agents to work more naturally, and respond better and faster. Here, we talk about the innovations Consilium has made with the latest desktop and mobile agent releases of the UniAgent™ CRM connector. From small enterprises to Fortune 500 companies and governments across 110 countries, UniAgent™ comes into action right at the moment of reckoning, making every contact center experience engaging and personalized, powered by simplified customer identification and anticipating customer needs. UniAgent™ provides CRM integrations between all the Cisco contact center solutions (UCCX, PCCE, UCCE and HCS-CC) and over 20 CRMs, such as Salesforce, Microsoft Dynamics 365... (read more)Today’s call centers need their agents to work more naturally, and respond better and faster. Here, we talk about the innovations Consilium has made with the latest desktop and mobile agent releases of the UniAgent™ CRM connector. From small enterprises to Fortune 500 companies and governments across 110 countries, UniAgent™ comes into action right at the moment of reckoning, making every contact center experience engaging and personalized, powered by simplified customer identification and anticipating customer needs. UniAgent™ provides CRM integrations between all the Cisco contact center solutions (UCCX, PCCE, UCCE and HCS-CC) and over 20 CRMs, such as Salesforce, Microsoft Dynamics 365, Oracle Service Cloud & Siebel, BMC Remedy, Sugar CRM, ServiceNow, SAP C4C, FreshDesk, and more. Consilium UniAgent™ CRM connectors are proven in over 110 countries with thousands of agents globally. Enterprises are proactively working towards enhancing their Customer Experience (CX) strategy to optimize omnichannel interaction throughout the customer lifecycle. Consilium UniAgent™ is delivering this as a Connected Digital Experience, being at the center of the agent and customer interaction. The 8.0 release of UniAgent™ is designed to help organizations deliver intuitive, contextual and experience-driven customer service across voice and digital channels (chat, SMS and social media.) As we enter the next stage of the global pandemic, contact centers are faced with the prospect of permanently allowing at least some of their agents to be Work-from-Home agents, without reducing the customer experience (CX.) UniAgent™ Mobile (UA™ Mobile) provides a mobile phone-based solution for Work-from-Home (WFH) agents, and can also be used from tablets or PC’s, all without the need for installing anything or requiring VPN. UniAgent™ is now available in a cloud-hosted deployment model. Our choices of subscription-based or owned-license pricing gives the flexibility customers and partners need. UniAgent™ can reduce call handling time, accelerate resolutions, and allow for faster call processing to reduce customer wait times in queue. Contact centers can shorten the total time agents spend on inbound and outbound calls, increasing agent productivity by up to 25% by providing customer information to an agent's desktop at the same time the customer call arrives. This cost saving alone can provide a rapid return on investment (ROI). In addition, quick resolution of customer concerns is possible because agents can now use the historical information in CRM’s to shorten call hold times and quickly address the problem. Finally, simple on-screen click-to-talk capabilities are integrated into the CRM screen, allowing agents to initiate outbound calls quickly. Features and Benefits • Automatic logging: Administrators and managers get Cisco CUIC reporting of all agent activity, and voice and non-voice contact activity is also saved to the CRM. • Omnichannel federation: Support for voice, chat, email, and Universal Queue/UQ routing with Single-Sign-On supported • One-click dialing: Agents need only to click on a phone number once in the CRM to place calls, saving time and removing the possibility of dialing wrong numbers. • Pre-packaged integration: Allows pre-packaged integration between CRM’s and the Cisco Unified Contact Center solutions for fast, easy installation, and easy upgrades when Cisco Unified Contact Center and CRM product versions change. • Full telephony functions: All telephony functions in the CRM agent desktop including phone control, caller identification, and screen pops • Proven architecture: A robust, proven architecture that has been successfully deployed for governments and Fortune 500 companies since 2008.

5.)

IntraNext Systems IntraNext Systems develops agent efficiency tools and data security software solutions for medium-to-large contact centers. Our Event Intelligence® Platform solutions include SmartCTI™, iGuard®, and SmartSIP™. SmartSIP is based on our patented SIP layer technology and provides a DTMF masking solution for VoIP environments.

6.)

Megacall CRM integration CRM We know how important it is for a business to obtain data from its customers and to manage them effectively, so we help small to large companies by integrating their CRM with the Virtual Switchboard. This type of integration will simplify the work of your team and improve the management performance of the contact list and its information.

7.)	NovelVox NovelVox CTI Connector NextGen Cisco Finesse, Genesys & Avaya Embedded CTI Connectors for Salesforce, Microsoft Dynamics, ServiceNow, Zendesk & more.

8.)

PhoneIQ PhoneIQ What is PhoneIQ? PhoneIQ is the modern cloud phone system and contact center platform built exclusively for companies on Salesforce. Our all-in-one cloud communications platform brings together power dialing, local presence, voicemail drop, Salesforce call routing, call recording and a complete PBX replacement that lives within your CRM. With support for desktop, mobile, and desk phones, PhoneIQ works seamlessly at the office or remote, logging all interactions in Salesforce and generating reports in real-time. Best For Companies using Salesforce and looking for a phone system, dialer, or contact center software that provides deep integration capabilities with their CRM and expert Salesforce support.

9.)

PRILINK Easy Contact Center Traffic Analytics (Ec2Traffic) Prilink Ec2Traffic provides network traffic analytics (NTA) for Internet, SIP Trunk and WebRTC traffic for on-premises and cloud Contact Centers. Ec2Traffic analyzes network layer 2 to 4, RTP and SRTP packet loss and SIP protocols in real-time from the demarcation point or network edge, generating NTA metadata and requires little telemetry bandwidth. Ec2Traffic provides: - Year-round NTA metadata - Daily CSV files upload to Customer business applications - Capture packet to Wireshark for Deep Packet Inspection (DPI) - detect traffic anomalies - and more ....

10.)

Teckinfo Solutions Pvt. Ltd. InterDialog UCCS InterDialog UCCS - a robust contact/ call center software that helps organizations provide a seamless customer experience across all channels in the customer service journey. All interactions from various channels come to a single unified queue on the InterDialog platform. With unified view agents get to see all historical interactions , enabling him to give a resolution quickly. InterDialog UCCS is a comprehensive Contact/Call Center Software with robust CTI, Unified Q ( ACD), Reporting, Unified Agent Management, Administrator, Supervisor - Monitoring (Pmonitor)

11.)

The Primas Group Primas CX Primas CX is a CTI-based contact center enhancement suite that takes your contact center software to the next level. It provides a set of tools that every contact center needs, over and above their vendor features. *Advanced Call Back in Queue & SMS in Queue *Agent Screen Pop *Chatbot Automation *Welcome Back Greeting *Post Contact Survey *Dropped Call Reconnect *Digital Front Door & Many more As a Vendor Agnostic ISV, we pride ourselves on delivering the best COTS & Custom solutions for any contact center in any industry.

 

View more from Channel Doctors

Recent Blog Posts:

April’s Regulation & Compliance Update from the DMA’s Contact Centre Council	April 17, 2019
March’s Regulation & Compliance Update from the DMA’s Contact Centre Council	March 20, 2019
What’s happening to the UK’s ‘Middle Tier’ Outsourced Contact Centres?	February 18, 2019
January’s Regulation Hub Update from the DMA’s Contact Centre Council	January 28, 2019
Could the 22% of CX Professional Leaders please stand up?	January 11, 2019
December’s Regulation Hub Update for the DMA’s Contact Centre Council	December 19, 2018
November’s Regulation Hub Update for the DMA’s Contact Centre Council	November 19, 2018
GDPR: So, nobody died, but…	May 25, 2018
Will the GDPR make me a millionaire?	May 18, 2018
GDPR week #22 - It’s for life, not just 25th May	May 11, 2018