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Cognizant Technology Solutions - Blog

Rust Report, Australia: Cognizant Study Reveals That Digital Start-Ups are Increasingly Winning the Consumer Trust Battle

Rust Report, Australia: Cognizant Study Reveals That Digital Start-Ups are Increasingly Winning the Consumer Trust Battle

“Cognizant’s latest study ― ‘The Business Value of Trust’ ― reveals that digital start-ups are increasingly winning the consumer trust battle as 47% of consumers surveyed plan to switch to a digital start-up due to perceived trust concerns over how their personal data is being used,” writes Rust Report. “Personal data has become the new currency in the digital economy, with trust as the main bargaining chip. And start-ups seem to be outdoing themselves with nearly half (47%) of respondents saying they would switch to a digital start-up because they trust their approach to data ethics compared with established companies.”

“With business success today centered on the use of consumer data, trust has become the new battleground for digital success. It’s essential for organizations to master the customer trust equation to sail through the choppy waters of trust-driven business disruption,” says Manish Bahl, Senior Director at Cognizant’s Center for the Future of Work in Asia Pacific.

“We are seeing the emergence of a new concept that we could call ‘Return on Trust’. Investing in keeping consumers’ trust has never been so vital for businesses, especially in the era data where consumers’ trust can very quickly become eroded,” adds Bahl.

“With digital disruption in full swing, established companies need to take every precaution necessary when dealing with consumers’ private data,” Rust Report notes. “Customers today want faster delivery of services without compromising their personal data, and digital start-ups seem to be meeting these expectations, as they have built their entire business around data control. Around 49% of the consumers surveyed said they could opt for a digital start-up due to more choices and 49% for faster delivery.”

“As the digital revolution unfolds, trust will become even more important because consumers will not just expect but assume businesses have put their interests before everything else. In the coming years, as more Australian businesses confront the financial and reputational implications of trust issues, winners and losers will be determined by how they manage the trust equation,” explains John Burgin, Vice President and ANZ Head, Cognizant.

Click here to read more. 


Publish Date: May 30, 2016 5:00 AM

Enterprise Innovation, Hong Kong: Senior Director at Cognizant’s Center for the Future of Work Says Consumer Trust is a Brand-Level Risk or Opportunity That Belongs in the C-Suite

Enterprise Innovation, Hong Kong: Senior Director at Cognizant’s Center for the Future of Work Says Consumer Trust is a Brand-Level Risk or Opportunity That Belongs in the C-Suite

“One of the biggest threats to companies today comes not from the competition, but from the imperative to win and keep consumer trust,” writes Manish Bahl. “In an age when personal data is the key to honing a competitive edge, data ethics has become the new battleground for digital success.” Excerpts:

“Companies that view trust as not just a privacy, security or technology issue, but also a brand-building opportunity and place consumers before near-term profits and self-interest will be best equipped to sail through trust-driven business disruption. These are some of the key findings from Cognizant’s latest study “The Business Value of Trust”, which shines the spotlight on the factors that determine how consumers think about trust and the economic value associated with it, while revealing what happens when the trust is breached.

Companies are now increasingly reliant on decisions driven by algorithms and machine learning to find the next business opportunity with consumers. Nevertheless, the aggressive data monetization approach adopted by companies comes fraught with challenges. Data is at once an asset and a liability.

Trust has been elevated to a C-suite issue because consumer trust converts into bottom-line benefits. In the study, 50% of consumers say they are willing to pay a premium for products and services from companies they trust. On the flipside, the misuse or mismanagement of personal information has potentially irreversible downsides. It is evident that consumers may forgive companies for their mistakes, but not for dishonesty.

No industry that the survey covered is perceived as highly trustworthy. On average, only 43% of consumers surveyed have a high level of trust in institutions across industries. Worse, nearly 40% plan to switch to the competition or digital startup due to trust issues.

Increasingly, consumers trust businesses not on the basis of their physical assets or the products and services they offer, but rather on the value and experience they deliver in the virtual and physical worlds. The center of gravity is shifting to agile businesses that can quickly innovate and embrace the power of digital platforms. These digital disruptors are creating new customer expectations every day, and in the process, they are redefining consumer trust.

Trust is not an issue of compliance, privacy, security or technology (as many companies presume it to be) but a brand-level risk/opportunity that belongs in the C-suite. The role of the chief trust officer would be to ensure that the monetization of data assets conforms to ethical guidelines.

Businesses need to focus on self-regulation based on openness and accountability, with an obsession for maintaining consumer trust.”

Click here to read more.


Publish Date: May 30, 2016 5:00 AM

IT Sideways, Malaysia: Senior Director at Cognizant’s Center for the Future of Work Says Businesses Cannot Think ‘Outside the Box’ Without Strong Digital Leadership Roles

IT Sideways, Malaysia: Senior Director at Cognizant’s Center for the Future of Work Says Businesses Cannot Think ‘Outside the Box’ Without Strong Digital Leadership Roles

“Regardless of country or industry, the digital transformation agenda is now a top priority for CEOs across the Asia-Pacific region,” writes Manish Bahl. “According to a recent Cognizant study, “Asia Rising: Digital Driving”, 62% of CEOs surveyed for the study are directly involved in making and executing digital transformation strategies for their organizations. The study highlights that 98% of CEOs surveyed for the study are well on their way to digitally transforming their businesses.” Excerpts:

“Nevertheless, the transformation agenda introduces challenges, in the form of new investments, organizational structures, internal skills, change management, and roles and responsibilities for companies. CEOs need to handle these challenges well.

The center of gravity is shifting from big, legacy companies to smaller, more agile businesses that can innovate faster and embrace the power of digital platforms. The cost of inaction can be huge for companies.

While 67% of CEOs believe that the pace of digital transformation in their firms is relatively slower than the market changes, they are increasingly taking the transformation agenda in their own hands to shape the future. They are re-calibrating their business models to create new products and services, boost revenue growth, and drive new operational efficiencies across their organizations. In particular, they aim at providing seamless multi-channel, multi-device interactions and embedding the data (from social networks, mobile devices, sensors, and devices) into products and services to offer personalization to customers.

CEOs must understand that their businesses have already entered the permanent cycle of change as market dynamics and business rules are constantly changing and knee-jerk reactions to those changes may produce more challenges in the long run. Digital transformation will fundamentally change the business models (products, services, value-proposition, etc.) of many firms and CEOs need to embrace a holistic approach in making their company digital-first.

While it is encouraging to see that CEOs are driving digital transformation strategies for their organizations, they can’t achieve the end objective all by themselves. A charter to transform the business typically resides with the CIO/CTO or CMO as an added responsibility. Moreover, 43% of CEOs reported no plans to appoint dedicated senior executives to lead their digital transformation strategies. This approach is flawed as business transformation can’t be achieved as a part-time responsibility.

The business cannot think “outside the box” in the absence of a strong digital leadership role. CEOs need to bring a digital leadership mandate to break down organization silos, change the company’s culture, realign employee incentives, rewards and growth plans, and address the myriad challenges that companies face as digital transformation agenda accelerates.

CEOs have an opportunity to re-write the strategies of their traditional companies with the digital ink to avoid a Kodak-like moment for their businesses. They must stop trying to “fix the problem” with digital and instead “fix the path” that leads to a successful business transformation.”

Click here to read more. 


Publish Date: May 30, 2016 5:00 AM

Cognizant Wins JDA’s Co-Innovation Partner of the Year Award for 2016

Cognizant was honored with JDA’s 2016 Co-Innovation Partner of the Year Award for North America at the JDA FOCUS 2016 conference in recognition of Cognizant’s innovative solutions and platforms around space management and omnichannel retail.

JDA Software Group, Inc. is a leading provider of end-to-end, integrated retail, omnichannel and supply chain planning and execution solutions for more than 4,000 customers worldwide.

The Partner Leadership Awards recognize the exceptional success achieved by JDA partners in 2015 in working collaboratively to deliver valuable benefits to joint customers in order to help them drive their businesses forward. 

“Today, we honor our partners that rise to the top in delivering greater returns to our customers,” said Greg O’Sullivan, Group Vice President, Global Alliances and Channels at JDA Software. “They not only support our customers’ supply chain technology requirements with decades-rich hands-on expertise with JDA solutions, but collaboratively work with us to ensure our customers get the most value out of their solution, as quickly as possible, driving profitability and results that impact their bottom line.”


Publish Date: May 3, 2016 5:00 AM

Cognizant Expands its Footprint in Malaysia with a New Delivery Centre in Kuala Lumpur

Cognizant Expands its Footprint in Malaysia with a New Delivery Centre in Kuala Lumpur

KUALA LUMPUR, Malaysia—April 28, 2016—Cognizant (NASDAQ: CTSH), a leading provider of information technology, consulting and business process outsourcing services globally, today expanded its presence in Malaysia with the opening of a new delivery centre in Cyberjaya, Kuala Lumpur. The centre was inaugurated by Dato' Ng Wan Peng, Chief Operating Officer, Malaysia Digital Economy Corporation (MDEC).

The new centre will enhance Cognizant’s existing operations in Malaysia and accommodate more than 100 professionals. It will enable Cognizant’s global, regional and local clients to leverage the technical and business capabilities available in the region, while delivering deep local insights and time zone advantages to the company’s growing roster of customers in Asia.

Cognizant started operations in Malaysia to support the company’s global and local clients and currently employs approximately 300 professionals, delivering a broad range of applications, IT infrastructure, consulting and business process services to clients across industry sectors. Cognizant is working closely with academia in Malaysia to develop talent across a full range of services, and has an active campus recruitment programme in the country.

“We welcome Cognizant’s strategic expansion in Malaysia,” said Dato’ Yasmin Mahmood, Chief Executive Officer of Malaysia Digital Economy Corporation (MDEC). “We are impressed by the way Cognizant has grown in Malaysia and enriched the country’s IT credentials in the global marketplace. Cognizant’s expanded presence in Malaysia will not only create high-quality jobs and enhance the country’s human capital, but also help the business and technology services sector to increase its competitiveness that will define newer benchmarks based on the company’s vast global experience. We wish Cognizant much success ahead with this investment and we look forward to the benefits of its industry-leading growth to the country.”

“We are pleased with our experience in Malaysia,” said Jayajyoti Sengupta, Vice President and APAC Head, Cognizant. “Our expansion in Malaysia underscores our confidence in the country’s talent pool and its ability to help our clients drive not just operational efficiencies, but also digital transformation for the needs of tomorrow. Our operations in Malaysia form an important part of our integrated global delivery capabilities and the new centre marks an important milestone in our mission to leverage the best talent globally. With the support of a great talent pool and business environment in Malaysia, we look forward to growing our operations here to deliver significant time-to-market, cost, and transformational value to clients through a broader array of digital, consulting and business process capabilities.”

About Cognizant

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 100 development and delivery centres worldwide and approximately 221,700 employees as of December 31, 2015, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at or follow us on Twitter: Cognizant.


Publish Date: April 28, 2016 5:00 AM

Box and Cognizant Join Forces to Power Digital Transformation

Box and Cognizant Join Forces to Power Digital Transformation

Companies will co-develop industry solutions on Box Platform, help enterprises migrate critical business content to the cloud 

April 21, 2016

REDWOOD CITY, CA and TEANECK, NJ – Box (NYSE: BOX) and Cognizant (NASDAQ: CTSH) today announced a collaboration that will help enterprises transform the way they work with Box Platform. The companies will build and deliver custom solutions for vertical industries that modernize business processes, drive productivity, and replace legacy infrastructure by moving enterprise content to the cloud. 

“Box Platform represents a transformative way for businesses in every industry to create new digital experiences for their employees, customers and partners,” said Jeetu Patel, SVP of Platform and Chief Strategy Officer, Box. “We’re thrilled to partner with Cognizant and leverage their deep client relationships to deliver solutions that will help our joint customers achieve new levels of productivity and value.”  

Cognizant and Box will develop industry-specific solutions for customers in a variety of markets, including healthcare, life sciences, financial services, insurance, media and entertainment, manufacturing and logistics, and retail. Cognizant will also be Box’s preferred systems integrations partner for creating customized migration approaches for moving critical business content from legacy environments to Box. The two companies will provide training, consulting and custom services for customers.

“Documents still sit at the core of many business processes today,” said Sean Middleton, Chief Operating Officer, Emerging Business Accelerator, Cognizant. “As clients transform those processes, Box Platform enables us to quickly build flexible solutions that leverage enterprise-grade content management, collaboration and security capabilities.”

To learn more about Box Platform, visit:

About Box

Founded in 2005, Box (NYSE:BOX) is transforming the way people and organizations work so they can achieve their greatest ambitions. As a leading enterprise content management platform, Box helps businesses of all sizes in every industry securely access and manage their critical information in the cloud. Box is headquartered in Redwood City, CA, with offices across the United States, Europe and Asia. To learn more about Box, visit

About Cognizant 

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 100 development and delivery centers worldwide and approximately 221,700 employees as of December 31, 2015, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at or follow us on Twitter: Cognizant.

Source: Business Wire


Publish Date: April 21, 2016 5:00 AM

Kony and Cognizant Join Forces to Drive New Class of Mobile Enterprise Solutions

Together, Companies Will Deliver Expertise in Enterprise Mobility Solutions and Digital Transformation at Scale

AUSTIN, Texas and TEANECK, N.J. – April 19, 2016Kony and Cognizant (NASDAQ: CTSH) today announced they will jointly develop and deliver solutions spanning enterprise mobile applications, mobile app design, and mobile back-end services to enhance business process efficiencies and security.

Cognizant and Kony will work together to develop and deliver a suite of new cross-platform mobile applications for industries such as banking, healthcare, manufacturing, retail and government, as well as horizontal mobile applications that can be used by sales and field services, workflow, and human resources organizations. Clients will have access to a robust mobile middleware back-end service, Cognizant’s Digital Fabric, based on Kony’s MobileFabric™ for enterprise-grade mobile services.

In addition, Kony’s advanced mobile app design capabilities will be integrated into the offerings of the Cognizant Digital Collaboratory in New York City, further enabling clients to envision the “art of the possible” as they architect their digital future using Cognizant’s Digital Works methodology.

“We are looking forward to working with Cognizant and Kony to architect and implement our digital transformation,” said Dan McCormick, regional IT director, Rentokil Initial plc. “Cognizant’s digital expertise, deep domain knowledge and global scale, combined with Kony’s market-leading platform for enterprise mobility, gives Rentokil access to best-of-breed capabilities. We’re confident that Kony and Cognizant working together will drive the highest value and best possible outcomes for Rentokil as we take our digital journey.”

“We are excited to join forces with Cognizant to provide unparalleled mobile and digital solutions to help our global clients,” said Thomas E. Hogan, chairman and chief executive officer, Kony, Inc. “What makes this partnership so powerful is the unique and complementary fit of our respective assets and capabilities – Kony’s deep knowledge and intellectual property in enterprise mobility and Cognizant’s tremendous domain expertise, business process and design innovation, industry vertical depth, and impressive market reach and scale.  Most importantly, our combined strengths will bring industry-leading innovation and value to our clients, which is the ultimate barometer of success.”

“The world is mobile.  Serving today’s customers means connecting with them anytime they want and anywhere they are.  As a result, we’ve seen an explosion of emerging end points and apps to engage, capture information, and support decision-making.  This trend lies at the heart of digital transformation,” said Sean Middleton, chief operating officer, Emerging Business Accelerator, at Cognizant. “Successfully harnessing these forces to capture value, though, requires a thoughtful approach supported by an efficient, secure and agile platform.  We’re pleased to partner with Kony and to harness their world-class expertise and platform.  Together with Cognizant’s Digital Works methodology, this alliance will help our clients across industries.”

Kony was recently named a “Leader” for the third consecutive year in Gartner’s 2015 Magic Quadrant for Mobile Application Development Platforms (MADP). In addition, Kony was named a “Leader” and earned the highest score in the current offering category in Mobile Infrastructure Services by Forrester Research, Inc., according to The Forrester Wave™: Mobile Infrastructure Services, Q3 2015 report.

For more information regarding the new Cognizant and Kony solutions, please visit

About Kony Inc.

Kony is the fastest growing, cloud-based enterprise mobility solutions company and an industry leader among mobile application development platform (MADP) providers. Kony empowers organizations to compete in mobile time by rapidly delivering ready-to-run, multi-edge mobile apps across the broadest array of devices and systems, today and in the future, with a lower total cost of ownership. Kony’s cross-platform solution helps organizations design, build, configure and manage mobile apps to empower and better engage with customers, partners and employees. Kony was named the first place winner in CTIA’s MobITs Awards in the Mobile Applications, Development & Platforms category and included on the Inc. 500|5000 list of fastest growing private companies in America. For more information, please visit Connect with Kony on TwitterFacebook, and LinkedIn.

About Cognizant

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 100 development and delivery centers worldwide and approximately 221,700 employees as of December 31, 2015, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at or follow us on Twitter: Cognizant.

Source: Business Wire


Publish Date: April 19, 2016 5:00 AM

Mint Asia: Cognizant’s Vice President and APAC Head Says Technology is Becoming the Lifeblood of Business

“Becoming a digital enterprise is now a necessity, a matter of survival, as businesses, products, people and devices become more connected,” says Jayajyoti Sengupta. “Clients are looking for innovative ways to combine their traditional business models and product sets with new and continuously evolving digital technologies.” Excerpts:

“IT is a means not just to drive productivity and efficiency—what we refer to as “run better”—but also reimagine organizations and business models for future growth, what we call “run different”. This is what we refer to as the dual mandate.

Effectively addressing the dual mandate for clients requires partners that can combine strategy, technology and business consulting in one integrated model. It also requires a partner that has a deep understanding of clients’ legacy environments and business processes so that these can be leveraged and integrated into new digital backbones.

Our strength in the market comes from the fact that we have built this breadth of capabilities at Cognizant and we’ve integrated these together in our Cognizant Digital Works methodology for maximum client impact. We are among the few companies that can provide comprehensive digital innovation at an enterprise scale. Our matrix structure deeply integrates our consulting team with our technology and business process services delivery organization. This synergy between our consulting and delivery organizations helps the teams to work closely, driving business model change, the re-engineering of business processes and organizational change management for our clients’ businesses.

The APAC market is poised well to benefit the best from fulfilling the dual mandate to “run better” and “run different”. Clients who have been partnering with IT and business process firms for a few cycles are in a great position of advantage to generate efficiencies from their ongoing engagements and thereby savings that can be directed towards digital transformation and other business initiatives. At the same time, we are also seeing enterprises making the big leap directly towards adopting digital initiatives. One area that clients in Asia are laying particular emphasis on is around proximity delivery. Overall, the outsourcing space is bustling with action and we are seeing a healthy mix of conventional technology services together with emerging ones such as platform-based services, automation and next-generation IT.

As the industrial economy makes way for the digital economy, the role of technology is shifting from supporting business to being its lifeblood. To be able to transform successfully to a new digital economy, enterprises need a new business and IT architecture to help them drive innovation and efficiency at scale as well as provide flexibility for designing new business processes.

Robots, machine learning, AI, IoT (Internet of Things), 3D printing—so many buzzwords surround automation, but all point to the same theme: rote and repetitive processes are becoming digital, instrumented, analyzed and intelligent—and increasingly operated by smart machines instead of solely by humans.

The need for efficiency, lower error rates, lower costs and faster throughput will drive aggressive adoption of automation. While these outcomes are welcome, the true value of digitization lies in the rich data and metadata that accumulates around process value chains, which will be further enhanced with the emergence of new technologies such as machine learning, deep learning and AI in the coming years—this is when the real transformation can begin. The underlying theme of this transformation is that technology will be far more prevalent in the coming years, and that provides large players like us a great opportunity to make meaningful and lasting contributions to solving some of the most pressing and significant societal and business problems.

Our deep industry, process, legacy and transformative digital knowledge, our integrated Cognizant Digital Works model combining strategy, design, technology and business consulting, and global footprint affording access to the best talent across the world will continue to gives us an edge in these markets as well.”

Click here to read more.


Publish Date: April 18, 2016 5:00 AM

The Hindu: Cognizant President Says Automation is More Evolution Than Revolution

“It’s more evolution rather than revolution,” says Gordon Coburn. “I don’t see automation overnight replacing a significant portion of our workforce by any stretch of imagination.”

He adds that automation initiatives are going to help enhance capabilities, supplement skill-sets of employees particularly in areas where there are repetitive tasks in the short- and medium-term.

According to him, “Over time, it will have an impact on certain parts of the business—Business Process Services, Infrastructure Services and Testing. It’s an evolution that will over time change the roles that people will play.”

Click here to read more.


Publish Date: April 18, 2016 5:00 AM Cognizant’s Senior Vice President of Products and Resources Consulting Says Retailers Need to Create a Learning Innovation Environment

“In today’s consumer-focused retail universe, which demands an increasing level of personalization and relevance, every retailer needs to understand shoppers through the use of data,” writes

According to Steven Skinner, the reason data scientists are so difficult to find in retail is because of the rare mix of business acumen, technology skills, intuition, and math they need to bring to the role. 

“Retailers need to create curated, synchronized, relevant, and simplified customer engagement at every touch point in real time,” he says. “This means the underlying analytics are imperative to meeting that goal of increased customer relevance, reduced customer churn, and higher basket sizes, as well as assortments that are locally relevant.” 

“In general, retailers need to create a learning innovation environment that caters to “geeks” in the same way marketing caters to “creative types”,” adds Skinner. “They also need to realize the salary demands in this space are escalating.”

Click here to read more.


Publish Date: April 13, 2016 5:00 AM

Consulting Magazine: Cognizant’s Executive Vice President and Global Head of Consulting Talks About the Company’s Unique and Integrated Approach to Client Delivery

“What we are doing here [in Cognizant] is different and unique,” says Mark Livingston. “We are focusing only on consulting.” Excerpts:

“A few years ago, we reorganized to recognize the reality that the market’s changing, the world is changing and the clients are changing. I integrated the business, but still separately run consulting. Our key to success was that integration into the rest of the company.

Clients don’t want just advice, they also want us to implement solutions and create change. That’s our competitive advantage because other IT firms simply don’t know how to make it all work together.

I tell recruits that there are a lot of great consulting firms and they could have a great career at any of them. But Cognizant is different. We’re a very entrepreneurial company. I sort of look at us a very well-funded start-up.

I look at this generation and most of them aren’t coming to consulting to be a partner, most are looking for where they can get the most experience doing something they like in the quickest amount of time possible. That’s what I am selling.”

Click here to read more.


Publish Date: April 1, 2016 5:00 AM

Anthill, Australia: Assistant Vice President of Cognizant’s Center for the Future of Work Says Small Digital Process Changes can Spark Big Results

“Savvy business leaders know that ‘boil the ocean’ strategies for digital change are usually doomed,” writes Robert Hoyle Brown. “Yet new research reveals that by applying digital remedies to precisely targeted process areas, organisations can relieve operational stress and generate improvements, yielding outsized results that ripple across the process value chain.” Excerpts:

“How could a precision twist on digitisation bring value to an entire value chain? We call this emerging scenario ‘digital process acupuncture’. We believe that organisations can relieve operational stress that builds up at critical process connections by identifying and isolating processes (or sub-processes) that are materially connected to other important activities and applying precise doses of digital change.

By using digital technologies to ‘heal’ process bottlenecks, lubricate friction points, optimise manual inputs or handoffs, and relieve systemic pressure points in information flow, businesses across industries can unlock substantial value, maximise healthier business outcomes and improve the experience for all participants — customers, suppliers, partners and employees — across the value chain.

Cognizant’s recent study of 321 global executives helps us to understand how banks, PC&L insurance companies, healthcare payers and retailers are grappling with business process digitisation today. Early winners in the digital era have shown us what works:

Focus on the front office first: Customer-facing processes were prioritized in every vertical industry we studied.

Trim fat and build digital muscle: Digital process change propels top-and bottom-line results by more than 18 per cent, our respondents project, which equates to true capital gain.

Benefit from the treatment with process and value chain integration: Precision digitization within the process value chain significantly boosts the impact of cost reductions and speed-to-market improvements, and eliminates friction points.

Keep it safe: Effective digital process change relies on secure information and platforms.

Whether a company is a bank, an insurer, a healthcare payer or a retailer, the time for digital acupuncture is now. Leaders need to make some critical choices regarding initiatives that will quickly allow the benefits of digital process acupuncture to permeate into other parts of the business.”

Click here to read more. 


Publish Date: April 1, 2016 5:00 AM Cognizant Named Among the 2016 Top 20 Training Outsourcing Companies

For the fourth year in a row, Cognizant has been named among the Top 20 Training Outsourcing Companies in the world by, a leading global learning analyst. continuously reviews companies that provide training business process outsourcing (BPO) services and conducts an annual assessment to determine suppliers’ experience and capabilities.

The Top 20 list recognizes the leading training outsourcing companies for their high quality services and comprehensive capabilities. Selection to the Top 20 list was based on industry visibility, innovation and impact, capability to deliver multiple types of training services, company size and growth potential, strength of clients, and geographic reach.

“The Top 20 Training Outsourcing companies lead our industry’s innovation in many ways,” said Ken Taylor, President, Training Industry, Inc. “We frequently see these companies steering the conversation on where learning and development can and should go.  They tend to use learning technologies to drive truly complete solutions, specifically aligned to business goals and objectives.”

“The Top 20 Training Outsourcing Companies list is frequently used as a resource to help you select partners who can provide a comprehensive service suite to support your organization’s most strategic learning initiatives,” said Doug Harward, CEO, Training Industry, Inc. “These companies represent the leaders in our industry, and are well-equipped to provide your organization with the tools and guidance necessary to meet a broad range of learning services.”

Cognizant’s Learning and Content Practice—one of the largest integrated teams within its Digital Engagement Practice (DEP)—has been providing end-to-end learning and content solutions for over a decade to a broad range of customers worldwide. Cognizant’s learning and content services include managed learning services, learning content and technology consulting, learning modernization, learning technology transformation, learning content development, digital asset production, learning technology selection and implementation, learning analytics, learning administration, gamification, mobile enablement, learning technology support and maintenance, documentation management and digital content.


Publish Date: March 31, 2016 5:00 AM

CIO Insight Features Study Findings from Cognizant’s Digital CIO Report on How CIOs can Lead a Digital Transformation

“The majority of CIOs now perceive of themselves as their organization's primary driver of a business and IT transformation, according to a recent survey from Cognizant,” writes CIO Insight, a website focused on IT strategy, management and leadership, in a slideshow entitled How CIOs Can Lead a Digital Transformation, featuring study findings from Cognizant’s Digital CIO report, Being Digital: How and Why CIOs Are Reinventing Themselves for a New Age, focused on how CIOs perceive themselves, and key characteristics/leadership dynamics they need to position themselves as leaders of digital transformation. A total of 200 North American CIOs took part in the research.

“The report indicates that CIOs must make key contributions to strategic planning, while emerging as a “chief inclusion officer” who fosters an open culture of innovation,” CIO Insight adds. “CIOs also need to take a hands-on role in leading digital programs/initiatives, while articulating clearly how these efforts contribute to company goals. And to ensure successful transformations, CIOs have to build a strong relationship of trust with their CEO. “Being digital will require a strong push from the CIO; it won't happen on its own,” according to the report.”

CIO Insight highlights, “Concurrently, the dynamic between the CIO and CEO must change. The CIO needs to complete the shift to digital change agent, becoming a catalyst for business transformation, a true digital champion and a trusted advisor to the CEO…The CEO needs to adopt the role of venture capitalist, reading the needs of the marketplace, securing funding for promising initiatives and working with the CIO on a collaborative roadmap for digital maturity.”

Click here to view the slideshow. 


Publish Date: March 30, 2016 5:00 AM

CIO Asia: Cognizant’s Venture Leader of Emerging Business Accelerator Says Wearables in the Workplace are as Much About Increasing Worker Efficiency and Productivity as About Making the Workplace Safer

“Introducing wearables into the workplace brings multiple advantages, including greater employee satisfaction and productivity,” writes Venkataraman Krishnan, Vice President and Venture Leader, Emerging Business Accelerator (EBA) at Cognizant, in an article coauthored with Rajesh Rajagopalan, Associate Director, EBA. Excerpts:

“Some basic challenges remain. How safe is it for employees to walk around with something in their line of sight, especially in hazardous environments such as an oil rig? Will wearables cause more distraction? Interactive capabilities such as capacitive touch and speed commands can be impacted by the external environment. For example, noisy workspace such as the factory floor may render the voice controls function ineffective for smart watches and AR glasses. A worker wearing industrial gloves cannot make use of touch controls on Google Glass. Do companies want to record everything their employees see with their AR glasses without security controls? How comfortable will employees be with this? Highly confidential and, in some cases, classified data pertaining to installations and processes will now need to be protected and controlled.

The real question is how to make the advantages of wearables in the workplace outweigh these concerns. The rule of thumb companies need to go with is to ensure wearables are non-intrusive, performance-boosting accessories that simplify workers’ tasks and do not take away focus from their primary job. Additionally, wearables introduced by organizations should address increasing personal conveniences of the employees.

Wearables come with trade-offs and enterprises looking to embrace them must develop strategies to address these trade-offs. Wearables provide users with relevant, contextual information at the point of decision-making to enable real-time actions. They must be supported by a well-crafted plan that includes IT deployment, business process change and, most importantly, change management. To get started, it is imperative that business processes be reconsidered, various wearable devices and platforms be piloted and evaluated, the right wearable be chosen and designed from the ground up, and the workforce be engaged and its concerns about these devices be addressed.

It is critical that employees perceive wearables as a tool that will help them perform more effectively on the job. Concerns and apprehensions around privacy must be managed and mitigated by being transparent and bringing employees onboard early in the process. It is necessary for enterprises to support workers with digital and just-in-time contextual information. Wearables in the workplace are not just about increasing worker efficiency and productivity, but also about making the workplace safer.”

Click here to read more.


Publish Date: March 30, 2016 5:00 AM

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