“What we are doing here [in Cognizant] is different and unique,” says Mark Livingston. “We are focusing only on consulting.” Excerpts:
“A few years ago, we reorganized to recognize the reality that the market’s changing, the world is changing and the clients are changing. I integrated the business, but still separately run consulting. Our key to success was that integration into the rest of the company.
Clients don’t want just advice, they also want us to implement solutions and create change. That’s our competitive advantage because other IT firms simply don’t know how to make it all work together.
I tell recruits that there are a lot of great consulting firms and they could have a great career at any of them. But Cognizant is different. We’re a very entrepreneurial company. I sort of look at us a very well-funded start-up.
I look at this generation and most of them aren’t coming to consulting to be a partner, most are looking for where they can get the most experience doing something they like in the quickest amount of time possible. That’s what I am selling.”
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Publish Date: April 1, 2016 5:00 AM
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