Improving Customer Engagement with In-store Selling Advisor

Over the next five years, one of the most significant changes in retail will be the creation of stores that are designed around unique branded experiences. These experiences are proving to be excellent ways to engage shoppers, build strong brand loyalty, and increase sales. 

In fact, during the recent 2018 holiday shopping season, brands from Facebook to Walmart used in-store experiences to target shoppers. Companies are increasingly turning to technology to help create unique and personal experiences, giving stores and brands a competitive edge. But your customers’ experience really starts with people, your front-line associates.

Engaging Shoppers by Improving Customer Experience

According to Forbes, businesses need to equip their employees with the right tools and training so they can achieve their primary goal: keeping customers happy through the use of technology. As modern retailers continue to find new and innovative ways to meet their customers where they are, empowering retail sales associates with the right technology has become a key component for improving the overall in-store customer experience.

How does technology empower retail employees to engage customers and maximize their experience? By making it personal.

• Customizing each shoppers experience with the right technology
• Sending alerts when preferred customers enter your store
• Creating avenues for responding to online feedback, promoting sales, and offering discount coupons through social media
• Allowing quick access to product and customer information; enabling just-in-time marketing and quick turnaround to customer inquiries

The right technology makes it easy for retailers to support their employees and improve the customer experience like never before. Sales enablement technology includes the hardware and software that lets retail employees maximize their time on the sales floor and optimize the customer experience. 

How does this benefit your customer and lead to increased engagement? By creating a more secure, reliable, and streamlined shopping process.

• With the right mobile point of sale application, sales associates - or customers themselves - can complete sales quickly and reduce total transaction time
• Customers can order items that are out of stock in-store directly from employees who have access to online product inventory, shipping products directly to customers’ homes

What Increased Customer Engagement Means for Your Business

For retailers, having a technology-based solution that puts a bundle of powerful selling tools into the hands of their employees is a game-changer because engaged and satisfied customers purchase 50 percent more frequently. They also spend 200 percent more each year and are five times more likely to display brand loyalty. These fully-engaged customers result in 23 percent more profit, revenue and growth potential compared to the average customer.

Forrester found that customers who had a better experience with a company said they were less likely to go elsewhere and more likely to recommend it. Sales enablement solutions like CompuCom’s In-Store Selling Advisor equips sales associates with fast access to product information and the right knowledge to optimize their in-store interactions with customers. The result from In-Store Selling Advisor is the ability for you to equip retail employees with Apple Devices, on-board faster with sales enablement and training, boost performance with assisted selling tools and support employees with IT services.

Source: http://compucom.com/blog/improving-customer-engagement-store-selling-advisor

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1.)

CrankWheel CrankWheel Screen Sharing CrankWheel is an easy and simple screen sharing solution, made for the needs of salespeople and customer service agents. CrankWheel complements voice calls by adding visuals to ongoing calls. There is no need to get the customer off the phone, onto another platform. Agents share their screens by directing clients to a link that can be sent via SMS, email or simply spelled out. The client can enter on any device, mobile, desktop or tablet and enters the session instantly. There is no registration or download required by the client. Features: - Screen sharing - Agents can hand control over to the client - Warm lead capture widget that alerts the sales team instantly of an intere... (read more)CrankWheel is an easy and simple screen sharing solution, made for the needs of salespeople and customer service agents. CrankWheel complements voice calls by adding visuals to ongoing calls. There is no need to get the customer off the phone, onto another platform. Agents share their screens by directing clients to a link that can be sent via SMS, email or simply spelled out. The client can enter on any device, mobile, desktop or tablet and enters the session instantly. There is no registration or download required by the client. Features: - Screen sharing - Agents can hand control over to the client - Warm lead capture widget that alerts the sales team instantly of an interested prospect. - Share HD video with sound in a screen share - Live engagement monitor - Recording of sessions - Post session redirect

2.)

enthu.ai We help you automate your QA program using artificial intelligence. Why just listen to 6 calls when you can listen to 100% of your calls that too without adding any additional resources. We empower QAs to get to the right calls, find coaching and training opportunities and improve overall Customer experience.

 

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