Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
Become a Basic Member for free. Click Here

4 Successful Retailers Innovating their Technology - CompuCom - ContactCenterWorld.com Blog

4 Successful Retailers Innovating their Technology

The modern retail revolution has pushed technological innovation to the forefront of retail priorities as brands attempt to keep up with enhanced consumer demands. These strategic investments can increase customer loyalty, provide cost benefits and open up new revenue opportunities. Appealing to the demands of the contemporary consumer, one who is drawn to a personalized, engaging, convenient and technology driven experience, is fundamental to success.

Implementing omnichannel, merging and blending online and in-store experiences and incorporating attractive and engaging personalized interactions are all avenues being pursued by some of the most innovative retailers today. Here are four examples of brands who are leading the way when it comes to successfully modernizing the shopping experience.

Innovation at a Leading Beauty Supply Brand

A leading beauty product specialist has executed an extremely successful omnichannel initiative which has bolstered both their online and in-store sales. They have effectively blurred the lines between the two by merging their ecommerce platform with their physical stores. This is essential considering that 75 percent of consumers expect consistent experiences across multiple channels (web, mobile, in-person, social), with 73 percent of customers likely to switch brands if that isn’t available.

The beauty retailer has achieved innovation by creating connected applications accessible in-store and on personal devices which allow the customer to engage with the product in a fast, fun and convenient way. While visiting the store, customers can engage with virtual reality technology which allows them to simulate trying on the product, while being presented with relevant information and other compatible product suggestions. The customer is also offered the option of connecting with social media, providing an opportunity to share their experience.

Faster Checkout at a Major Grocery Retailer

For grocery retailers, the biggest hurdles to customer satisfaction include scanning issues and checkout times. In fact, 88 percent of customers want their checkout experience to be faster. Implementing self-serve checkouts could potentially free up employees to focus on the customer, but these can have their own barriers. The same survey showed 45 percent of customers who choose not to use self-checkout do so because they have experienced technical and barcode difficulties.

Grocery brands also face pressure from online-only retailers who have rapidly entered the market. However, while these retailers have been successful, it is also true that 67 percent of customers have not purchased groceries online as they still prefer to pick fresh produce in person. For most retailers, this means finding a balance between online and physical.

One major grocery retailer is successfully overcoming the technological challenges disrupting customer experience by introducing an application that bypasses the checkout clerk altogether and allows payment to be made directly on the customer’s phone. Known as scan & go, this speeds up the checkout time and makes it easier for customers to get what they need from the store and get out quickly. Innovations at the checkout will continue to impact the retail industry as customers demand a faster and more convenient way to pay for their products.

Technology in Large Quick Service Restaurants

Quick service restaurants have also had success implementing mobile apps to improve the customer experience and free up employees who would otherwise be standing at the cash register. One leading chain restaurant, having implemented a personal device application for payment, saw 27 percent of all transactions in-store being processed through the application in 2017. Since then, they have continued to implement new solutions, including recently introducing voice ordering and augmented reality in some locations.

Identification and involvement with the product is a crucial technique to gaining customer loyalty, as 80 percent of consumers desire to be engaged with the product they are buying and prefer to shop at brands which offer that. The brand’s augmented reality technology allows customers to engage and connect with the brand by being able to peer inside the production machinery and read details about the process. The brand further engages the customer by encouraging them to participate in collecting virtual badges as they experience the store and then share their experience on social media platforms.

Personalization at a Specialty Footwear Retailer

Similarly, a specialty footwear retailer has taken personalization and engagement of their product in interesting directions. They have turned after-hour window display shopping into an interactive, informative process which allows the customer to browse through products on a display. This allows them to access information, see the products on a virtual interactive mannequin and to save products of interest on their smartphones for later. Behind the scenes they have made it possible for customers to personalize the product itself, allowing for selection of design features for online ordering.

They have started implementing 3D printing technology that allows for on-demand production and avoids unnecessary overstock waste. The technology also has huge potential for tailoring their product to cater to the customer’s individual foot shape. This technology will make its way into stores soon, providing the ultimate customization experience and creating a competitive advantage over other brands.

Technology is Helping Retailers Continue to be Successful

Investing in strategic technology is a win-win for any retailer looking to grow and stay competitive. Technological innovation can benefit retailers in the form of increased customer loyalty and attachment with the brand, reduced costs and new revenue. The benefits are plenty, when technology is integrated with the customer in mind.

Source: http://compucom.com/blog/4-successful-retailers-innovating-their-technology

Publish Date: December 10, 2018 5:00 AM


2020 Buyers Guide Surveys

 
1.) 
Nuxiba Technologies

Reminder
Provide an unparalleled, engaging user experience for the creation of dynamic voice broadcasting campaigns. Its block-based interface enables you to develop easy to complex call flows aligned with given strategic business targets by simple drag and drop operations.

Mass Automated Telephone Surveys are based on a key-pad answering system that enables you to poll large audiences with your own custom questions. They are great for:

- Building Customer Loyalty
- Lead Generation
- Enhancement of Current Service Portfolios

Manage the platform with great ease and assess your results. Schedule your demo or request a quote today!
 



View more from CompuCom

Recent Blog Posts:
Improving Customer Engagement with In-store Selling AdvisorJanuary 21, 2019 5:00 AM
4 Successful Retailers Innovating their TechnologyDecember 10, 2018 5:00 AM
The Impact of 24/7 Service and Support with your Enterprise Mobility SuiteOctober 17, 2017 5:00 AM
What to Consider When Selecting an IT Help Desk SolutionSeptember 12, 2017 5:00 AM
How One Retailer Deployed Their Enterprise Mobility SolutionAugust 24, 2017 5:00 AM
How a Self-service Knowledge Base Empowers Today’s WorkersMay 22, 2017 5:00 AM
Why Your Users Need a Service Desk Mobile AppApril 24, 2017 5:00 AM
Multiple Time-saving Benefits of Live ChatFebruary 21, 2017 5:00 AM
The Happy Help Desk — Oxymoron or the Best Future for Your Mobile Enterprise?January 17, 2017 5:00 AM
Benefits of Providing Service Desk ChoicesJanuary 12, 2017 5:00 AM

ABOUT US IN 60 seconds!

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =