Apparel company, American Eagle Outfitters, has agreed to settle a class action lawsuit in which plaintiffs claim the company violated the Telephone Consumer Protection Act (TCPA).
Starting in 2010, American Eagle allegedly sent over 600,000 text messages to cell phones without consent, or after the recipient had opted out of future messages. Experian Marketing Solutions, a third party telemarketing company that did business with American Eagle, was also named by the plaintiffs. However, Experian successfully filed a motion to dismiss without prejudice as the plaintiffs failed to prove that Experian actually sent any of the text messages.
American Eagle and the plaintiffs met with a mediator in June of 2016, which ultimately led to the settlement of $14.5 million. Class members will receive between $150 and $300 each.
The costs for companies to defend themselves against TCPA lawsuits can add up quickly. Strict compliance from day one of any marketing campaign is the best way to prevent similar headaches.
Publish Date: December 22, 2016 5:00 AM
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Advanced speech recognition and natural language expertise that routes callers by simply asking ‘how can I help you?’. It allows customers to use their own words to ask for what they want and steers them to the right place.
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V-Blaze Speech to Text
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Voxjar is your one-stop-shop for driving better phone calls with your customers. We're a modern Conversation Analytics and Call Coaching Platform.
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