Apologizing to a customer can be more difficult than apologizing to friends and family. When it’s a customer that you (or your company) has wronged, there isn’t usually a deep personal connection and a sincere apology can seem forced or just part of standard operating procedure. Customers sense insincerity from a mile away, so apologizing to a customer in a straightforward manner is always the best choice.
For this week’s Favorite Phrase Friday (#FPF), we chose a quote that rings true both in personal relationships and in customer service:
“Never ruin an apology with an excuse.”
Just let those words sink in for a moment. Never ruin an apology with an excuse.
In order to start effectively apologizing to customers, you must show that you understand the issue at hand, that you’re truly sorry, and that you’re not making excuses for what went wrong. You’re taking responsibility for the wrong and taking steps to make things right.
Considering that excuses are not part of the anatomy of an apology, what is?
A good apology isn’t simply saying, “I’m sorry.” When it comes to customer service, apologizing to a customer must include a few key elements.
First, a good apology is sincere. It’s not given in an annoyed or rushed manner. Sincerity counts and your customers will be able to smell a fake apology from a mile away.
Second, a good apology contains some evidence of your understanding of the issue at hand. This is why saying “I’m sorry” isn’t enough. Paraphrase some of what your customer is complaining about into your apology to show that you understand what is happening on their end.
For example: “I understand that it’s frustrating to be unable to log in to your customer account, and I know you’re very busy. I want to apologize for this problem and assure you that I’m working diligently now to find a solution fast.”
Finally, a good apology offers a possible solution to the problem, not an excuse for why it occurred in the first place. See the example above - “and assure you that I’m working diligently now to find a solution fast.” Imagine how differently that apology would come off if the solution was replaced with an excuse:
“I understand that it’s frustrating to be unable to log in to your customer account, and I know you’re very busy. I want to apologize for this problem, but honestly it isn’t our fault and I’m not sure why it’s happening.”
That’s our phrase for this week’s Favorite Phrase Friday - “Never ruin an apology with an excuse.” An excuse tells the customer that you’re trying to weasel your way out of taking responsibility for your or your company’s possible wrongs. How do you apologize to your customers?
Publish Date: February 10, 2017 5:00 AM
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|2.)||Call Center Studio|
Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
|3.)||Call Tracking Metrics|
Today’s customers aren’t always willing to pick up the phone to talk to a business, which is why an omnichannel communications strategy is essential. Because our software tracks chats, texts, and form submissions in addition to calls, we make it easy for you to interact with customers in their preferred method of communication. Take your strategy to the next level by utilizing our automated tools which can generate instant communications back to your customers as soon as they contact you.
ContactPro empowers agents to efficiently serve customers in today's demanding world of Omni-Channel communication. The state-of-the-art technology solution helps contact centers to leverage their existing Avaya infrastructure while decreasing contact center costs and increasing customer satisfaction.
With a strong focus on Omni-Channel functionality ContactPro defines a new method for integrated traditional voice contacts, emails, fax and documents with modern web and smartphone communication for any WebRTC, chat, assistant browsing and file sharing, online presence, SMS/IM (text) and social media activities. Additionally, the web supervisor functions provide simple reporting and full me...
|5.)||Comm100 Network Corporation|
The Comm100 omnichannel customer experience platform powers real-time interactions via web, mobile, and messaging. We make it easy for organizations to answer questions, solve problems, and keep customers happy.
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CFront for Digital Communication Channels
CFront by Comsys is a state-of-the-art application that enriches contact centers with digital communication and collaboration capabilities. CFront is natively compatible with Aspect Unified IP and Cisco Unified Contact Center (UCCE/UCCX) platforms and connects them with all the major communication channels.
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspe...
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Eckoh Experience Portal
Cloud-based portal that delivers Eckoh's complete Secure Payment and Customer Engagement solutions. Simply take the solutions you need today and add additional ones as you need them. All from one supplier.
eGain omnichannel customer engagement solutions power digital transformation for leading brands.
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The Customer Engagment Platform (CEP) collects multichannel interaction and application data from all channels, across multiple systems, providing a single, complete data source for ethosAnalytics to access and display information in useful, usable ways. CEP provides companies with scalable and repeatable software for big data solutions.
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|14.)||Fusion E-Solutions LLC|
omnichannel support service, BPO services
We help businesses in their administrative and repetitive jobs as a be-fitting virtual assistant service provider. With an objective to reduce in-house burden, save time & money, and regain focus, we show flexibility in working 24/7 for clients with dynamic needs.
|15.)||Hodusoft Pvt. Ltd.|
Omnichannel Contact Center Software
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We are omnichannel. We know that your clients want to be able to contact you through any channel, whether it is via telephone, social customer service (WhatsApp, Telegram, social networks), email, self-service, outbound or live chat. That is why we think about each improvement with the omnichannel experience as the main focus. ICR Evolution has been designed to exceed your customers' expectations, offer an excellent and consistent experience across all channels, increase productivity and retain talent in your company. We make it possible thanks to features such as Intelligent Contact Routing, Self-Service with Voice Recognition (IVR), Predictive Dialer, CTI, Scripting and Flow Design Tools, and Omnichannel Communications Management.
|17.)||Ivonesia Solusi Data|
Elevate your service quality and experience a seamless and more personalized customer care solution to get a happier customer journey that transforms into loyalty.
|18.)||Lieber & Associates|
Omichannel Migration Consulting Services
Lieber & Associates provides technology, management, and operations consulting services to transform departments into omnichannel contact centers. After assessing current operations, the firm delivers a roadmap for testing and implementing technology, metrics, training, and any staffing required to meet omnichannel goals. The firm also advises on programs to migrate customers to the new channels.
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Noble Contact Center
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