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Mailchimp vs. Aweber: Which Is Better For Business? - Conversational - Blog

Mailchimp vs. Aweber: Which Is Better For Business?

Mailchimp vs. Aweber: Which is Better for Business?

At it’s best, email marketing can be one of the most valuable aspects of your marketing plan–one that connects with subscribers and becomes a preferred channel to share information with your most loyal fans. And at it’s worst, it can be a waste of time that annoys your subscribers and damages your online reputation.

The email marketing tool you use to manage your subscriber list and emails is an important component of your success. Mailchimp and Aweber are two of the top email marketing solutions available today, but which is better?

Aweber has about 120,000 users worldwide, while Mailchimp boasts more than 7 million. In case worldwide popularity doesn’t convince you, we put Mailchimp vs. Aweber head-to-head to find out which tool offers the best pricing, features, and integration options.

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Mailchimp vs. Aweber: Pricing

Mailchimp is free for your business if you have less than 2,000 email subscribers and send out less than 12,000 emails each month. If you need unlimited emails, it costs $10/month for up to 500 subscribers, and $5/month for every 500 subscribers you add.

There’s a Pay As You Go option for businesses whose subscriber list changes a lot, or who don’t want to permanently increase their subscriber plan for a one-time list increase. they can purchase email credits, which come out to about $.005-$.03 cents per email sent when you use Mailchimp.

If you’ll be sending emails fewer than 4 times each month to a big subscriber list, Mailchimp’s high volume CPM pricing might be what you need. You can purchase email credits starting at around $1.25 per thousand emails (it can go as low as $.40/thousand if you purchase a lot of credits at once).

If you’re a nonprofit organization, Mailchimp will give you 15% off your paid account each month. Not bad!

Aweber calls itself the ‘Original Autoresponder Provider,’ and they’ve been in business for 16 years. Their pricing structure isn’t as complex as Mailchimp’s, but there are no free plans. Sending emails to up to 500 subscribers is the cheapest plan available on Aweber and it costs $19/month. As with Mailchimp, there are customizable options for businesses with large subscriber lists or high email volumes.

Aweber offers a free 30 day trial for new users, which they only offer as the “first month free” and not on a no-obligation basis.

Mailchimp vs. Aweber: Features

On the surface, Mailchimp and Aweber come close to being equal in the features race: Customizable templates, drag and drop editor, social sharing options, email archives, list segmentation, subscriber management, text messaging, and detailed reports, to name a few.

Mailchimp offers a lot of features that Aweber can’t compete with:

  • Excellent free plan
  • Deeper template editing
  • Free, unlimited image hosting
  • Unlimited emails with paid plan
  • Simple interface
  • Good list segmentation
  • Nice subscriber management
  • Catches and prevents spam
  • Free newsletter archives
  • Mobile apps
  • Survey integration
  • RSS-to-email
  • A/B split testing
  • Message preview
  • Trigger messaging
  • Private IP address available for an added fee

But Aweber has something to offer in templates and stock images:

  • Unlimited emails
  • Upload and host unlimited images
  • Over 700 email templates, more than MailChimp
  • Simple interface
  • RSS-to-email
  • A/B split testing
  • Message preview
  • Trigger messaging
  • More than 6,000 stock images, more than MailChimp
  • Mobile apps
  • WYSIWYG & HTML editor
  • Broadcast your archived newsletters by publishing them as a web page
  • Support options include phone, live chat and email on weekends, better than Mail Chimp

At this point, the two seem pretty similar in features. So why does Mailchimp consistently outperform and outsell Aweber? Aweber has a few faults and issues.

Problems people report with Aweber include:

  • Does not integrate with Google Analytics- Mailchimp does
  • No social media tracking/analysis- MailChimp does
  • Can’t directly import subscribers from Gmail, LinkedIn, Outlook, QuickBooks, etc.- Mailchimp does
  • No internal surveys or integration capability- Mailchimp does
  • No 24/7 customer support- Mailchimp does
  • No private IP address option- MailChimp does

Mailchimp vs. Aweber: Integration

Mailchimp is widely used, so it seamlessly integrates with most popular CRMs, blogging platforms, and social media networks:

  • WordPress
  • Twitter
  • Magento
  • Salesforce
  • ZenDesk
  • BigCommerce
  • Drupal
  • Mandrill
  • Eventbrite
  • Google Analytics

For a full list of Mailchimp integrations, check out this page.

Aweber is seriously lacking in the integration department. They don’t integrate with big players like Google Analytics or Twitter, but integration can be customized through API. Aweber’s website says you can now integrate seamlessly with Drupal, Paypal, Facebook, and more. However, in the category of integration, Mailchimp is the clear winner.

Overall winner: Mailchimp

Read next: Mailchimp vs. Constant Contact

Mailchimp vs. Constant Contact: Which Is Better for Your Business?


Publish Date: February 17, 2016

2021 Buyers Guide Inbound Call Handling Services

Premium Listing
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.


Calls are received by the right person or department. The right corresponding information is shown to the agent which makes that appointments are handled quicker and more secure.


Agara is an autonomous virtual voice agent powered by Real-time Voice AI. It is designed to have intelligent conversations with your customers, vendors, and partners without any assistance from human agents. It can handle a wide variety of calls including inbound customer care calls, outbound lead generation calls, appointment scheduling calls, and overdue payment recovery calls.

Agara is available for several industries including banking, insurance, retail, e-commerce, airlines, and telecom. Powered by advanced Real-time Voice AI that understands speech in real-time, automatically determines the right process to follow and guides the caller along in the process with natural conversation.

Connect Assist

Contact Centre Services
We’re a specialist Contact Centre business and market leaders helping socially focused organisations deliver quality support to their clients and service users. We do this by providing 24/7 helplines, software solutions and consultancy services.

Since launching in 2006, we’ve operated at the sharp end of customer service, supporting some of society’s most vulnerable people. We’ve pioneered in our space to become a specialist in helplines, whilst using the most advanced communication and database technologies available.

Our social mission has remained a constant throughout, providing many meaningful career prospects and growth opportunities to people within our local communities and fur...
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5.) Jointly International Inc.

Front Office Solutions
Front office is your Company’s first line of customer interaction and serves as the mirror of your business. Focus on your core business and let our competent staff handle your various front office needs such as:

* Customer Service via chat, email or phone
* Technical Support via chat, email or phone
* Helpdesk
* Virtual Assistant/Receptionist
* Answering Service
* Lead Generation
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* Debt Recover, Collections

MattsenKumar LLC

Contact Center Outsourcing
By catering valuable, usable and enjoyable customer service, businesses can increase their CSAT Score and Customer Retention Rate. We help organizations to provide quality customer service through varied channels like email, phone and live chat. Ensuring quality after-sales support is our USP and we rely on proven approaches to ensure quality customer service.

OpsTel Services

The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
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VADS Inbound Contact Center
VADS Inbound Contact Center Services provide live operators who answer incoming calls as you would yourself. A team of professional script writers is available to help you script a greeting and experience programmers will set up a time and money saving program. Our unique approach to call center services is client-focused, and takes each project’s unique needs into account to our client’s satisfaction. We offer solution as part of our service to keep you in touch with your client and drive sales.

- Customer Service
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Technosys IT Management

Customer Support
Technosys IT Management Bpo, the business process Outsourcing, gives end-to-end transformative administrations for its customers over the globe. The organization's coordinated IT and BPO arrangements approach empowers it to open business esteem crosswise over ventures and administration lines, and address business challenges for its customers. Using inventive business perfection structures, progressing profitability changes, process reengineering, mechanization, and front line innovation stages, Technosys IT Management empowers its customers to accomplish their cost diminishment goals, enhance process efficiencies, upgrade viability, and convey unrivaled client encounter

Tru29 Outsource Solutions Inc.

Front Office Solutions
Any part of your business operations that requires constant end-customer facing task is an essential part of your business.

This task requires a good customer experience results for every customer interaction. Our extensive experience in handling Front Office related tasks can help you focus on your core business while being cost-efficient at the same time.

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