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Making Your Blog a Customer Service Channel - Conversational - ContactCenterWorld.com Blog

Making Your Blog a Customer Service Channel

Your company blog should be a place your customers and potential customers can come for information, answers to questions, and maybe a little entertainment.

Making your blog a customer service channel is easier than you think - all you have to do is create content that answers specific questions your customers might have about using your service or product.

Sure, a well-written FAQ page can cover most of these questions in reasonable depth, but not in the way a blog post can. When you make your blog a customer service channel, you create content about your product or service that is both detailed and easy to digest.


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Content continues ….

Making your blog a customer service channel starts with finding out which questions your customers have about using or making the most of your product.

What do your customers want to know about your product?

Before you can design content to answer questions, you have to know what questions are already on the minds of your customers. Your past customer service inquiries are a great place to start. Check past emails, website form submissions, and social media messages and mentions to see which questions your customers most commonly have about using your product.

Make sure you cover the basics

Then, go a little deeper. Think about your product or service as a new prospect might. Write down all the questions you’d have - even the ones that seem trivial or basic.

Answering these questions in blog post form can drive considerable traffic to your website and help you become an online authority on that topic in addition to providing your existing customers with an additional channel to get help or answers.

This approach can be really helpful on days when content creation is difficult - there’s always a basic how-to or feature description to write!

Provide easy avenues to additional support

While making your blog a customer service channel covers many of the questions a customer might have about using your service or product, there will always be scenarios where a customer will need additional support from a live human being instead of a blog post. You should provide easy avenues to additional support in your blog posts and throughout your website to make it simple for customers to get the help they need without searching around or losing interest and leaving.

You can add live chat support pop-out options on the edges of your page to provide an additional customer service channel. Make sure your company phone number, help desk (if applicable) number, address, email address, and FAQ page are easily reached from every part of your website.


Making your blog a customer service channel is a smart technique that not only helps customers get answers without having to directly contact customer service, but also helps you improve your site’s SEO and drive new, targeted traffic to your blog. Start turning your readers into customers by answering both in-depth and basic questions about your product, service, and industry on your blog!

Source: https://www.conversational.com/making-your-blog-a-customer-service-channel/

Publish Date: April 7, 2017 5:00 AM


2021 Buyers Guide Telecoms

 
1.) 
Cloud IT Services GmbH

Dialfire
Dialfire offers you a complete call center solution that is simple and intuitive to use and adapts to your needs. It's completely cloud-based, saving you the hassle of setting up a phone system and installing software. In addition to predictive dialing and call blending of inbound calls, you can create personalized campaigns through an intuitive and easy-to-use interface. Features include automated workflows and full control over the agent screen.

You can see the full list of features here:

2.) 
Cloudonix

Cloudonix’s smart voice calls enable frictionless experiences that drive better customer care and faster sales by merging voice and data into a complete service context. Cloudonix add Cloud capabilities to your existing on premise Call Center enabling your agents to work from anywhere in the world. Security, Privacy and more – rapidly deployed and cost effective without replacing your existing systems or retraining your team.

3.) 
Connectica Solutions, LLC

PBX On The Cloud
We provide complete Cloud-based PBX/Phone Systems, including predictive and progressive dialers, phone lines in more than 75 countries and low cost international rates.
We specialize in the US and Latin American market.

4.) 
DiRAD Technologies

AI Powered Contact Center Provider, AI Chat & Voicebot, Enterprise Telephony
Take advantage of the latest customer service innovations with Contact Center, Virtual Assistant, and Interactive Voice solutions for accessible, 24×7 services across multiple channels.

5.) 
Layer One Technologies

Layer One Technologies provides information and communication technology (ICT) services to businesses in the greater Charlotte area. Whatever your cabling needs, we have you covered.

6.) 
Megacall

VOIP services
Stay in contact quickly and easily with your international offices through Megacall.

Megacall will fulfill all your telecommunication requirements and on top of that go the extra mile and surprise you with new possibilities for your business, speed to action your requests and keeping within your budget.

📞 Virtual Switchboard
🔌 SIP trunk
🔢 Virtual number
📠 Call Center Solutions

7.) 
NetSapiens

SNAPsolution
Our SNAPsolution – UC and Collaboration tools – can be quickly deployed so you can realize your ROI just as quick. netsapiens offers a comprehensive suite of unified communications (UC) & Contact Center (CC) feature-sets to service providers. Custom-built to provide our partners with unprecedented levels of flexibility, customization, and ease of use.

netsapiens allows you to control your margins in order to improve your ROI. As a provider of a facilities-based solution, you are able to personally choose your origination, termination, hardware costs, etc. to fit your budget. We also allow you to strategically price your product for a maximum return on your investment by charging on a conc...
(read more)

8.) 
Nuxiba Technologies

CenterWare
Build a strong business presence and improve customer relationships!

Offer custom-tailored solutions throughout your sales cycles and customer interactions and assess service levels and control corporate goal achievement through reports and statistics.

Obtain detailed reports based on relevant activity in your contact center, access our quality module to assess calls and performance, apply surveys, develop scripts, record conversations, and more!

Schedule a live demo or request a quote today!

9.) 
Televergence

Long Distance and Toll Free Specialists for Contact Centers
Televergence is a facilities based US Nationwide High volume/High Capacity Inbound and Outbound VoIP Carrier for Contact Centers. We specialize in termination (outbound) and origination (toll free and local DID) for the contact center. We have a technical staff that is up to date on the majority of platforms in use today, including asterisk and Vicci dial, as well as many of the currently in use software platforms.
Contact Centers generally see cost reduction and containment when using Televergence as their contact center telecom carrier. Televergence is the only active US VoIP carrier certified by the Women's Business Enterprise National Council (WBENC), which enables our services to qualify for meeting corporations Supplier Diversity Needs.

10.) 
The Phone Number Testing Company

Phone Number Testing and Validation
Bulk testing and validation of UK Landline and mobile numbers, with a growing list of other coutries where we can test.

If you own a large customer or business prospect sales database, our service helps you to quickly and accurately cleanse all the dead records, by identifying all the dead phone numbers.

We offer a free no obligation test trial
 



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