Every business phone call should be answered by a real person and transferred or handled accordingly. Some business owners start letting all their calls go to voicemail with the intention to check the messages later and return the calls.
The problem with sending business calls to voicemail is that the scenario doesn’t usually work out as planned, with your leads leaving detailed messages and you neatly jotting the information down later.
Instead, lots of important calls will be missed entirely when the caller decides not to leave a voicemail and doesn’t call back. You’ll have to wade through a lot of unimportant voicemail messages to get to the important ones. Good voice and call quality aren’t always assured, and at times you’ll be unable to hear critical bits of information. Your voicemail box will quickly fill up if you’re not managing your inbox properly.
Even outside of the business world, voicemail is becoming the black sheep of communication channels. A multitude of studies showing voicemail use dropping across the nation. In a study by Nuance, 27% of participants said they feel “burdened” by the idea of listening to a voicemail, while 23% said they feel “anxious” or “worry something is wrong” when they receive a voicemail.
The same study found that 80% of Millennials aged 18 – 37 said they use the voicemail medium exclusively to communicate urgent news (like a death in the family, news of hospitalization, etc.). And because Millennials make up the largest segment of the U.S. population (86 million), it’s easier to understand why asking your callers to rely on the voicemail box to leave a message is an unreliable and ineffective tactic.
The less often people use voicemail in general, the more likely you’re losing leads when you automatically direct all your calls to voicemail. That’s a loss no business can afford.
If you can’t pick up the phone each time it rings, you should have someone around who can. Hiring an on-site receptionist is a very large expense for a growing company, but hiring a virtual receptionist is a smarter option at a fraction of the cost.
A virtual receptionist can handle your calls without directing them to voicemail – have them screen your calls, perform a warm transfer, or take a message from the caller and deliver it to you via email, text message, or telephone.
You don’t have to sign a contract or commit to a plan to give a virtual receptionist a try. Start a 30 day free trial with our virtual receptionists now to stop missing out on your phone leads!
Publish Date: January 3, 2017 5:00 AM
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