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Ad Academy: What to Do When Your Facebook Ad Flops - Conversational - ContactCenterWorld.com Blog

Ad Academy: What to Do When Your Facebook Ad Flops

This post is part of our Ad Academy series. Find help with choosing the creative for your Facebook ads and budgeting your Facebook ads here. You can also reference our post about using Facebook ads to strengthen your content marketing plan here.

Did your recent Facebook ad completely flop? We’ve all been there. It’s part of marketing successfully, and one ad’s failure is hardly a reason to give up.

In fact, even if every ad you’ve ever created has failed miserably, there’s still hope to create an engaging ad. After all, you now know at least one way that doesn’t work, leaving you free to try other options.

That’s because marketing and advertising are built around a core value of testing, testing, and retesting.

If you change your mindset from

This one will definitely work. It’s going to go viral! Let’s see how many clicks we get!” to “We’re currently testing this ad to see how our audience reacts to it,” you’ll see your Facebook ad flops less as failures and more as informative tests.

What to do when your Facebook Ad flops

You might feel unsure of what to try next if your painstakingly-created Facebook ad failed to drive clicks or engagement. Here’s a few ideas of ways to take your Facebook ad failure and turn it into insight.

1. Change one thing only.

Pick one thing that you believe might have affected the results of your Facebook ad–just one thing. That could be the headline, the link you send visitors to, the image for the ad, or the text. Once you’ve pinpointed the element that you believe could be making a negative difference, change it. Measure the results.

If you don’t see the improvement you’re looking for, try changing one more thing. If you change just one element of your ad at a time, you will have a better idea of the change that ends up making a difference and netting you the most results.

2. Try A/B testing two or more ads at once.

Maybe your last ad just wasn’t a good one. Try creating two new ads and testing those at the same time to see which drives the most engagement and clicks. It’s helpful if there are control and test variables–for example, both would feature the same text, headline, and link, but you might choose different images for each ad and see which performed better.

This gives you better insight into your audience. Think about why your audience engages with the content they engage with. What’s different about it and the version that didn’t pan out so well?

3. Try a version of the ad on another network.

The ads we run on Facebook are vastly different from those we run on Twitter. And on the same note, sometimes we post similar content on both networks but notice a post that was wildly popular on Facebook didn’t get so much as a peep on Twitter. That’s because our audiences on each of those networks are a bit different.

If the ad you created with Facebook in mind didn’t pan out, try running a version of that ad on Twitter. You might be surprised by the results you get, and you’ll manage to get some use out of what might have been a wasted ad.

4. Ask for honest opinions.

There’s no better way to find out why your ad went wrong than asking for honest opinions. Don’t do this online, but rather look to personal friends, colleagues, and coworkers that might take a moment to look the ad over and tell you what they think of it. Maybe there’s too much text or the image looks cheap. Perhaps it’s only appealing to women when you want to target both genders.

Their insight, no matter what it is, can be really valuable as you go in for round 2 and create a better ad. Be clear that you won’t take offense to any suggestions or issues someone may see with your ad.

Source: https://www.conversational.com/ad-academy-what-do-facebook-ad-flops/

Publish Date: April 12, 2016 5:00 AM


2021 Buyers Guide Customer Relationship Management

 
1.) 
Alliance Infotech Pvt Ltd

alliance Infotech (P) Ltd. is an ISO 9001:2008 certified company and OEM having more than a decade of experience in CRM and Computer Telephony (CT) software solutions. Our CT products are sold in Telecom, Police, Media, Bank, Corporate, Defense and Contact-Centers. We have established technical relationship with leading component providers as a Digium Select partner, Sangoma, Microsoft Certified Partner and Dialogic amongst others.

2.) 
Alycom Business Solutions

CRM Solutions, Digital Marketing, Business Management Consultancy, HubSpot CRM, SugarCRM, Goldmine CRM
Since 2000, we help businesses to grow and increase revenues. We are a certified CRM solutions provider and digital marketing agency that align and automate your marketing and sales efforts to connect with ideal customers and make customers for life.

We strive every day to learn, improve, and grow in our ability to bring practical, efficient, state of the art, and affordable solutions for our customers. We use latest technologies to improve your business's marketing, sales, and customer relationship management.

We are looking forward to serving you with our knowledge, expertise, and experience, so you and your team may benefit by closing more sales, providing exceptional service to and retaining customers for life.

3.) 
Cloudyflex

Zoho CRM Suite
Zoho CRM is a world leading cloud based customer relationship management suite covering all CRM functionalities a modern company needs :
- Multi Channel Lead Management
- Sales Force Automation
- Quotation & Order Management
- Full 'Lead to Order' process
- After Sales Services
- Social Media Management
- Mass E-mailing & Marketing Automation

& several other capabilities

4.) 
Commence Corporation

Commence CRM
Comprehensive solution for automating sales, marketing, customer service ticketing and project management.
PH: 732-380-9100

5.) 
eGain Corporation

eGain Solve™
eGain Solve™ is the industry’s leading cloud solution for omnichannel customer service and engagement. As the industry’s only unified customer engagement and knowledge management software suite, eGain Solve helps businesses design and deliver smart, connected customer journeys across social, mobile, web, and contact centers. The suite consists of modular, best-of-breed applications built on a unique customer engagement hub platform, eGain CEH™ Platform, that combines 360-degree customer context, intelligent process guidance, and actionable knowledge to enhance every customer interaction. The web-services-based architecture of the platform enables rapid innovation and extension of customer engagement capabilities.

6.) 
FinCRM

FinCRM - CRM Software
FinCRM holds expertise in providing Customer Relationship Management (CRM) software and Full Stack Office Management solutions. The company possesses prowess in developing tailored CRM software solutions with integration of advanced features to empower your workforce and lead to the pathway of lucrative business opportunities. It also offers CRM integrated Office Management Software to streamline your internal operations, improve marketing proficiency, and upsurge productivity.

FinCRM is developed to serve several industries, including insurance, bank, NBFC, education, e-commerce, auto dealership, and more. The software is developed in such a way that any industry player can customize it...
(read more)
PH: 9962646830

7.) 
MFE International

Creatio(formerly bpm'online) Process-driven unified CRM
Unified Marketing, Sales, Service CRM built on a business process management (BPM) platform. Award winning CRM .Recognised by Gartner, Forrester, OVUM, Nucleus research as leading marketing automation, sales automation, customer engagement, business process automation and dynamic case management software.
A new process-driven CRM and not the traditional CRM type.
PH: 96386615

8.) 
NetHunt CRM

NetHunt CRM
NetHunt CRM blends entirely with Gmail, placing the full-featured CRM right next to your emails. Everything you need is now available in Gmail inbox: customer profiles, deals and opportunities, data filters and views, team collaboration, email tracking, bulk email campaigns, and much more! Simple setup process, intuitive UI, and personal guidance of customer success allow quick integration.

Core Functionality:
- one-click lead capturing;
- pipeline and deals stage management;
- unmatched integration with G Suite apps;
- integration with Linkedin and other apps via Zapier;
- automated contact sync;
- bulk email campaigns, open and clicks tracking;
- dashboard, performance reporting, and tasks;
- full customisation.

9.) 
Noetica

Synthesys™
A complete contact centre technology offering including a flexible and highly configurable CRM solution which can be multi-tenanted, relational and visually configured. CRM entities are fully embedded in a sophisticated dynamic call scripting drag & drop solution which allows for complex process flows and integration to external systems for the delivery of an integrated intelligent agent desktop solution. The solution can be integrated to telephony for both inbound and outbound using the Noetica Voice Platform which is a fully featured contact centre telephony platform.
PH: +44 345 0181 070

10.) 
Notoriety Group

Customer Relationship Management
We Offer a great service level to outsourcers, our teams are focus to provide an added value to end clients and our partners.
we provide services with excellence. Our customer centricity is our secret to always deliver a great customer experience.
NOTORIETY is your power to grow and thrive
PH: +212645845790

11.) 
Vads

Customer Relationship Management enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues, or suppliers.

CRM is a hybrid business solution that can increase sales and marketing efficiency many other key customer relationship matters. CRM platform enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues, or suppliers.

Benefits :
- Help to see 360 degrees of customer view perspective
- Analysis to measure performance and gain new target and business insight
- Tracking and scheduling are centralized in one database
- Help to stay abreast and stay close each other, increase productivity.
PH: 0217991445

12.) 
TrendzAct

Trendzact CRM
Trendzact’s CRM case management platform specializes in contact engagement centers with complex workflows or integrations. Our features, full customization, scalability, native on-demand AI and flat-fee pricing sets us apart from the competition.
PH: 3854343250
 



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