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How to Create Content That Answers Common Questions - Conversational - ContactCenterWorld.com Blog

How to Create Content That Answers Common Questions

Creating good content takes a considerable amount of time when done properly. Is it a waste of time to create content about the basics in your industry? Absolutely not. It’s worth it to spend time creating content that answers common questions. It may seem obvious to an expert in the industry, but what about a typical consumer without experience in the field? What about someone who is on the fence about buying your service or product and just wants to achieve a fuller understanding of something before hitting Buy Now?

It’s worth it to go back and cover all the basics on your website and blog - even those that seem too basic - to ensure you don’t have gaps in your content and that you can fully answer the questions of organic searchers that land on your site.

Creating content that answers common questions benefits both you and the customer in different but complementary ways - it’s easy content for you to create, and it’s easy information for your customers to digest and learn. We’ll show you how to start creating content that covers the basics below.

How to Create Content That Answers Common Questions


Find the common questions

First, you need to find out what the common questions in your industry are. You can use your own knowledge and experience to start your list, but you’ll need to rely on a search engine or specialized tool to get a complete idea of the Frequently Asked Questions in your industry.

What are people searching for when they have questions? What are people typically confused about? Is there a theme to the questions being asked? These are things you need to find out as you start creating content that answers common questions.

Examples of blog posts answering common questions:

Phone Etiquette 101: Taking a Message

What is a Warm Transfer?

Virtual Receptionist vs Virtual Assistant: What’s the Difference?

Look for gaps in existing content

Now that you’ve found the most commonly asked questions in your industry, it’s not quite time to start creating content that answers those questions yet. You need to turn your attention back to the search engines to do this step: Looking for gaps in existing content. Search using some of the terms you identified in step 1. You’ll notice that there are either tons of high-level articles on the topic or that there aren’t many.

Use your judgement to determine how likely you will be to land on page 1 of the search results with a blog post about a basic question or FAQ - if there is already lots of great content out there that answers that question, move on to the next one on your list or find a new way to present the question. Don’t just repeat content that is already available, as it will just be buried in search results and won’t get the attention of your audience.

Related: How to Create Content for Each of the 5 Stages of the Buying Process

Create the content in an easily digestible format

After taking the time to identify the informative content your audience is looking for and finding gaps in the currently available content on the topic, it’s time to create the content in an easily-digestible format. Lists, galleries, Q and As, and more are great choices for delivering content that covers the basics.

If a person wants to visit your site to learn more about the industry, you should make it easy for them to access and learn that information in order to give yourself the best chance of landing them as a customer.

Use these tips to create content that answers common questions, and watch how your website visitor numbers and average time spent on site increase!

Source: https://www.conversational.com/create-content-that-answers-common-questions/

Publish Date: April 26, 2017 5:00 AM


2020 Buyers Guide Recording

 
1.) 
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

2.) 
Geomant

Microsoft Teams Cloud Recording Service
Geomant offers a fully managed recording service for those organisations who need to address compliance or quality management while working on Teams. The Service utilises Verint’s market leading recording technology and is hosted by Geomant in Microsoft Azure. Our managed service approach is unique in that it allows organisations to benefit from advanced recording features, all while being free from any technical infrastructure or maintenance requirements that come with a traditional on-premises set up.
PH: 01789 387900

3.) 
Lieber & Associates

Recording System Consulting
L&A provides vendor-independent consulting services to select, contract for, test, and implement contact center recording systems. The firm's consultants specialize in contact center I.T. and have several decades of experience each with all major and many smaller makers of phone and call recording systems.
PH: +1-773-325-0608

4.) 
Nuxiba Technologies

CenterWare
Enterprise recording management for storage, retrieval, playback, and monitoring communications throughout your contact center.

Record screen activity and calls across agent workstations, measure and monitor quality levels across all campaigns and analyze recordings to capture first-hand customer data and requirements.

Easly access all recordings and critical information to provide improved customer experience, sales, and productivity!

5.) 
OrecX

Oreka TR
Oreka TR total recorder includes all of the call recording capabilities you will need, at about half the cost of competing for call recorder solutions, including screen recording, mobile phone recording, live monitoring, on-demand recording, multi-tenancy, multi-site recording, audit trail, call exporting, retention management, auto-tagging (for speech analytics and phrase spotting) and so much more.
PH: 3109672003

6.) 
PCS Software

PCS GD
Call recording solution fully integrate to all main pbx solutions.
PH: +55 11 3075-2933
 



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