While the number of VoIP subscribers worldwide continues to grow, recent data suggests that the rate of growth has begun to slow for the first time since the advent of voice over IP technology in the late 90s. Nevertheless, VoIP technology’s greater-than-ever accessibility has resulted in the establishment of tens of thousands of companies dedicated to providing VoIP services to small- and mid-sized businesses – and that’s only in the last few years. Subsequently, the regional VoIP service provider sector has become fiercely competitive, with multiple small providers vying for position in the crowded but highly profitable SMB niche.
With so many VoIP service provider companies to choose from, building a unique brand has become an extremely important condition for achieving success. Below, we take a look at two key areas smaller providers can hone in on to help establish a unique and attractive brand that will enable them to make a name for themselves in a crowded field.
Many of the challenges faced by clients shopping for the right provider are also faced by providers when they themselves are choosing VoIP platform vendors. With so many proven companies out there – including giants Cisco and Avaya, mid-sized players Mitel and Shoretel, and smaller specialized VoIP vendors like yours truly – there are an overwhelmingly large number of product flavors to choose from.
When choosing a VoIP vendor, service providers should begin by asking: Does this technology’s road map align with my business model? If your company is narrowly focused on championing a particular service area or vertical market, then it is essential to seek out a vendor with the technology in place to support this goal. Similarly, it’s important to select a technology that complements your organization’s strengths. For instance, a provider with moderate IT experience who favors personalized solutions and service will do well to consider the more affordable and flexible platforms out there, including Dialexia’s own. On the other hand, experienced VoIP developers who are ready to devote time to configuring and troubleshooting their own platforms may be more inclined to use an open-sourced platform like Asterisk.
In any case, the platform you end up choosing will have far reaching implications on the services you offer, the cost of these services and the ways in which they are delivered – so choose wisely !
Much to the dismay of VoIP business owners with an IT-focused background, marketing plays a critical role in building a sizable customer base and maximizing client opportunities for smaller VoIP service providers. The good news is that the advent of online marketing and related services has considerably lowered the cost of standard marketing services. For smaller product-specific tasks such as logo and brochure design, web outsourcing (to sites likes freelancer and Upwork) is a solid, often affordable alternative. Beyond that, there are a number of savvy social media users who can be paid hourly or flat rates to considerably raise your brand’s presence and visibility online.
By giving the necessary consideration to the two areas mentioned in this article, small VoIP service providers – whether they are just starting up or starting over again – can build a robust, differentiated brand that will help them stand out from the crowd and give their company the best chances for business success going forward.
Want to learn more about our PBX solutions for VoIP service provider companies? Have a look at our acclaimed Softswitch, Hosted and on-site PBX solutions or contact us today for a free consultation.
Publish Date: February 18, 2016 5:00 AM
|1.)||Lieber & Associates|
Technology Consulting Services
Lieber & Associates provides consulting services to select, contract for, test, implement, and optimize workforce management systems. It's technology consultants have worked with all major systems and many smaller ones. Counsel is informed by several decades of WFM experience.
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