Panning for “Killer Apps” in the Gold Rush of 5G - Dialogic - ContactCenterWorld.com Blog
If you have been in the high tech industry then you know what a search for the next killer app is like. Most of us in the software industry have done it – and a few of us (me included) quite a few times.
To the uninitiated, as defined by Wikipedia, “a killer application (commonly shortened to “killer app”) is any computer program that is so necessary or desirable that it proves the core value of some larger technology.” Some killer apps came and went – VisiCalc / Lotus 123 and WordStar (to go back in time) were absolute killers of their respective categories. Some came and stayed – more recently Angry Birds, Uber, and WhatsApp – which I’m sure even resonate with teens.
The concept of a killer apps is not new – killer desktop apps, killer web apps, killer mobile apps. The promise of killer apps has always been there for software – especially when significant advancement in core technologies are introduced as platforms. This creates opportunities and new breeds of software.
Microsoft Windows created opportunities for desktop killer apps. Apple iPhones opened up the revolution for smartphone killer apps. Well ladies and gents, we are on the verge of the next Gold Rush in killer apps, so I hope you are ready to strap on the wading boots and overalls in the search of 5G killer apps.
5G, and to a large degree IoT, are slated to become revolutionary versus what we see today in 4G/LTE networks. The pure speed of 5G will allow many things to certainly “go” faster, but it’s the very low latency that will allow evolution and innovation to take place. Add the absolute explosion of “smart” things and “smart” industries and conditions are perfect for the next generation of killer apps.
Have we learned anything from previous expeditions for killer apps? Is there a recipe for finding a killer app? What kinds of individuals are able to participate in killer app hunting? Is it expensive to setup a search for a killer app?
If you are a CSP (communication service provider) – better known as Verizon, Telefonica, Etisalat, TELUS or Vodafone to consumers and enterprises – how do you enable your organization to find these killer apps? How do you allow anyone in your organization to participate in the killer-app-finding mission? How do you engage your customers to try early candidate killers to see if you can amass your fame and fortune? How do you launch not just 3 to 5 killer candidates per year due to effort and cost of each activity, but turn up the volume to crank out 30 to 50 killer candidates with same timeframe and price tag?
Being a large Tier1 CSP is not easy. Many activities have a complex process, and things like security, integrations, paperwork and number of people involved are just the reality for a CSP serving millions of customers. Add to that billing systems, provisioning, customer support, and marketing, and the timelines and costs keep growing.
Wouldn’t it be awesome to have:
- Most of your systems (legacy and next-generation) available as building blocks for innovation and creation of killer apps?
- Tools that allow you to add new technologies and vendors almost automatically to your current array of capabilities?
- The ability for non developers to create prototypes, proof of concepts, trials, and pilots with no software development skills needed?
- An environment that is so fast, agile, and cost-effective that those 30-50 killer app candidates can be vetted by anyone in your organization?
Well, the killer app factory is open for business. Dialogic will be showcasing DialogicONE v3 at Mobile World Congress in Barcelona (Feb 25-28). We will show how CSPs can start creating new solutions with leading IoT platforms and for 5G networks. And while in our booth you’ll be able to experience:
- The DialogicONE Visual Service Creation environment to create application backends visually and interface to your telecom systems and digital world.
- DialogicONE Rapid Prototyping where your CTO office, product teams, marketing folks, and even Jimmy in shipping can be enabled to create live native applications with zero code in minutes!
We are excited for CSPs to take DialogicONE v3 for a spin (some already have, you know who you are), start the accelerated hunt for killer apps at a maximum speed, and enable a much wider set of professionals than ever before.
Stop by Hall 6, Stand B62 at MWC19. You’ll be glad you did. We have pushed technology to the limit once again and I guarantee you will see capabilities that will help you accelerate your killer apps with IoT and for 5G networks. Better yet, schedule a demo to make sure you don’t miss out!
Publish Date: February 14, 2019 5:00 AM
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