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Scaling in the Cloud – Avoid Flying Too Close to the Sun - Dialogic - ContactCenterWorld.com Blog

Scaling in the Cloud – Avoid Flying Too Close to the Sun

In Greek mythology, Icarus and Daedalus attempt to escape from the island of Crete by constructing wings that were held on using wax. Although Daedalus had warned Icarus not to fly too close to the sun, Icarus did not heed the warning, the wax melted, and Icarus perished. To be an "Icarus" or to "fly too close to the sun" is to fail or be destroyed because of lack of caution or excessive ambition. 

For any service provider, moving out of the data center and into the cloud can bring an extensive return on investment – optimizing costs by only paying for what you use has saved some service providers thousands and thousands of dollars each year. If you were perhaps on the fence about the potential cloud return on investment, AWS makes it a point to advertise this savings-promised-land to users whenever possible:

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As many in our space will contend, telecom resides in a niche and operates under a different set of (perhaps self-inflicted) rules compared to those web apps that are thriving in the cloud. Telecom apps were born in darkness and molded by the place known as ‘on-prem’ with no thought to the possibility of cloud computing. In contrast, the web apps of today were born in the cloud and built to limitlessly scale (a la web-scale).

Theory is fun and scaling real-time communications in theory is simple – components are generic and square Lego-like building blocks that can get scaled up vertically (adding more power to the engine) and/or horizontally (adding more engines to the pool cluster). Scaling ‘just’ happens with more resources being added when needed and removed when done.

Unfortunately, while simple in theory, the reality is not as simple. There are a lot of factors to be considered while scaling. The ‘real’ in real-time communications leaves very little room for error with its somewhat unpredictability. It’s a delicate balance of optimizing costs while expecting the unexpected, where usage spikes can leave customers without service.

Furthermore, there is the concept that not all scaling components are created equal – some components, and even functions of those components, need more resources to do their job. For example, the media server component is responsible for many functions, including conferencing, recording, transcoding, and playing IVR prompts – but each those functions scales very differently. The processing requirements for transcoding, for example, is much different than an IVR play.

While there are many considerations, but one final topic for discussion is the concept that scaling of components needs to be service-aware, meaning that components need to have some level of insight as to the type of instance on which they are running. For example, AWS advertises the most significant cost savings can be achieved using its Spot Instances. The adverse effect of using the spot instance type is that it can be taken-away/terminated with only a 2-minute notice. This is plenty of time if proper planning has been done to accommodate the resource being taken away, but perhaps not ideal for some real-time communication functions (i.e., recording). On the flip side, leveraging the disposability of spot instances could be to a solution’s advantage for scaling in. For example, if a conferencing service is using a mix of on-demand and spot instances, the routing algorithm can recognize and route based on the component’s instance type, simplifying a scale-in event.

Here’s the point – don’t be an “Icarus when it comes to leaving the “island of Crete(also known as the on-prem data center) for the cloud. Designing telecom real-time communication services that are cloud-scalable is hard and while optimizing costs is possible, it requires thought and not “flying too close to the sun.”

Source: https://blog.dialogic.com/blog/scaling-in-the-cloud

Publish Date: December 17, 2019


2022 Buyers Guide Customer Relationship Management

 
1.) 
Academy Call Center

Tele-Sales and International Call Center
With the KRK Academy Call Center, it is not just to answer your incoming calls;
Social media management
online help
WhatsApp reply
outbound call services
Voice response systems
Call center software solutions
Voip services
Social Media Ads, Google ADS Ads, SEO, Website setup
Reporting services for your company
You can do things like.

2.) 
Alliance Infotech Pvt Ltd

alliance Infotech (P) Ltd. is an ISO 9001:2008 certified company and OEM having more than a decade of experience in CRM and Computer Telephony (CT) software solutions. Our CT products are sold in Telecom, Police, Media, Bank, Corporate, Defense and Contact-Centers. We have established technical relationship with leading component providers as a Digium Select partner, Sangoma, Microsoft Certified Partner and Dialogic amongst others.

3.) 
Alycom Business Solutions

CRM Solutions, Digital Marketing, Business Management Consultancy, HubSpot CRM, SugarCRM, Goldmine CRM
Since 2000, we help businesses to grow and increase revenues. We are a certified CRM solutions provider and digital marketing agency that align and automate your marketing and sales efforts to connect with ideal customers and make customers for life.

We strive every day to learn, improve, and grow in our ability to bring practical, efficient, state of the art, and affordable solutions for our customers. We use latest technologies to improve your business's marketing, sales, and customer relationship management.

We are looking forward to serving you with our knowledge, expertise, and experience, so you and your team may benefit by closing more sales, providing exceptional service to and retaining customers for life.

4.) 
Cloudyflex

Zoho CRM Suite
Zoho CRM is a world leading cloud based customer relationship management suite covering all CRM functionalities a modern company needs :
- Multi Channel Lead Management
- Sales Force Automation
- Quotation & Order Management
- Full 'Lead to Order' process
- After Sales Services
- Social Media Management
- Mass E-mailing & Marketing Automation

& several other capabilities

5.) 
Commence Corporation

Commence CRM
Comprehensive solution for automating sales, marketing, customer service ticketing and project management.

6.) 
eGain Corporation

eGain Solve™
eGain Solve™ is the industry’s leading cloud solution for omnichannel customer service and engagement. As the industry’s only unified customer engagement and knowledge management software suite, eGain Solve helps businesses design and deliver smart, connected customer journeys across social, mobile, web, and contact centers. The suite consists of modular, best-of-breed applications built on a unique customer engagement hub platform, eGain CEH™ Platform, that combines 360-degree customer context, intelligent process guidance, and actionable knowledge to enhance every customer interaction. The web-services-based architecture of the platform enables rapid innovation and extension of customer engagement capabilities.

7.) 
FinCRM

FinCRM - CRM Software
FinCRM holds expertise in providing Customer Relationship Management (CRM) software and Full Stack Office Management solutions. The company possesses prowess in developing tailored CRM software solutions with integration of advanced features to empower your workforce and lead to the pathway of lucrative business opportunities. It also offers CRM integrated Office Management Software to streamline your internal operations, improve marketing proficiency, and upsurge productivity.

FinCRM is developed to serve several industries, including insurance, bank, NBFC, education, e-commerce, auto dealership, and more. The software is developed in such a way that any industry player can customize it...
(read more)

8.) 
MFE International

Creatio(formerly bpm'online) Process-driven unified CRM
Unified Marketing, Sales, Service CRM built on a business process management (BPM) platform. Award winning CRM .Recognised by Gartner, Forrester, OVUM, Nucleus research as leading marketing automation, sales automation, customer engagement, business process automation and dynamic case management software.
A new process-driven CRM and not the traditional CRM type.

9.) 
NetHunt CRM

NetHunt CRM
NetHunt CRM blends entirely with Gmail, placing the full-featured CRM right next to your emails. Everything you need is now available in Gmail inbox: customer profiles, deals and opportunities, data filters and views, team collaboration, email tracking, bulk email campaigns, and much more! Simple setup process, intuitive UI, and personal guidance of customer success allow quick integration.

Core Functionality:
- one-click lead capturing;
- pipeline and deals stage management;
- unmatched integration with G Suite apps;
- integration with Linkedin and other apps via Zapier;
- automated contact sync;
- bulk email campaigns, open and clicks tracking;
- dashboard, performance reporting, and tasks;
- full customisation.

10.) 
Noetica

Synthesys™
A complete contact centre technology offering including a flexible and highly configurable CRM solution which can be multi-tenanted, relational and visually configured. CRM entities are fully embedded in a sophisticated dynamic call scripting drag & drop solution which allows for complex process flows and integration to external systems for the delivery of an integrated intelligent agent desktop solution. The solution can be integrated to telephony for both inbound and outbound using the Noetica Voice Platform which is a fully featured contact centre telephony platform.

11.) 
Notoriety Group

Customer Relationship Management
We Offer a great service level to outsourcers, our teams are focus to provide an added value to end clients and our partners.
we provide services with excellence. Our customer centricity is our secret to always deliver a great customer experience.
NOTORIETY is your power to grow and thrive

12.) 
Vads

Customer Relationship Management enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues, or suppliers.

CRM is a hybrid business solution that can increase sales and marketing efficiency many other key customer relationship matters. CRM platform enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues, or suppliers.

Benefits :
- Help to see 360 degrees of customer view perspective
- Analysis to measure performance and gain new target and business insight
- Tracking and scheduling are centralized in one database
- Help to stay abreast and stay close each other, increase productivity.

13.) 
TrendzAct

Trendzact CRM
Trendzact’s CRM case management platform specializes in contact engagement centers with complex workflows or integrations. Our features, full customization, scalability, native on-demand AI and flat-fee pricing sets us apart from the competition.
 



View more from Dialogic

Recent Blog Posts:
Scaling in the Cloud – Avoid Flying Too Close to the SunDecember 17, 2019
SD-WAN’s Relationship with UCaaSDecember 12, 2019
Hearing and Seeing the Difference in UC PlatformsNovember 7, 2019
Microservices Architecture – What is it, and why should I care?October 31, 2019
Panning for “Killer Apps” in the Gold Rush of 5GFebruary 14, 2019
The Dialogic BUZZ UC Platform Swiss Army KnifeOctober 24, 2018
DialogicONE - IoT SolutionsOctober 22, 2018
Dialogic PowerMedia MRF – A Solution You Can Depend OnSeptember 25, 2018
Enabling WebRTC with the Dialogic PowerVille Load BalancerJuly 16, 2018
Telecom Meets Digital: The Importance of Establishing ControlsMay 24, 2018

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