Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Small Enterprises Dominate But are Unified Communications Solutions Meeting Their Needs? - Dialogic - Blog

Small Enterprises Dominate But are Unified Communications Solutions Meeting Their Needs?

In the past, and some would say in the present, the better-known IP-PBX and Unified Communications (UC) vendors focused on large enterprises. The real profit was in obtaining the most significant number of subscribers per business.

The small and medium enterprises (SME) were by default not a priority, henceforth the commercial models or technology ignored their requirements. It was all about economies of scale. The interesting fact is that in most countries, the SME represents an average of 90% - 95% of the total number of enterprises. In the APAC alone, the SME actually represents 99% of all firms and 50% region’s GDP output. 

Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!


Content continues ….

It’s perilous to dismiss SME’s real-time communications (RTC) feature requirements. In the age of hyper-connectivity, the SME needs more than ever to have multiple channels to communicate in real time. Just because an enterprise has ten employees or less, does not mean they use fewer features than a business that has hundreds of employees. Traditional Service Providers (SP’s) and Managed Service Providers (MSP’s) want to address this market but lack the proper tools. Many of them already work with a UC platform that is either too costly or does not provide the same carrier-class reliability and scalability that results in increasing the support costs and decreasing margin. It’s not an easy problem to solve, and it requires a balanced mixture of the right features, technology, and pricing. It’s all about the Average Margin Per User (AMPU) and how to get the right formula to serve this audience while keeping both internal and external stakeholders happy. 

The cloud has indeed given us the tools needed to start solving this problem. Scalability and geo availability with low hosting costs provides a good start, but the RTC application vendors in many cases are still not in-tune with the needs of the SME. Either they overdo it regarding features which can result in rigid licenses schemes and irrelevant offers due to prohibitive pricing and unneeded functions, or they underdo it which leads to the affordable but incomplete proposal that doesn't adequately address the SME requirements and doesn't scale accordingly. It’s a hard balance to achieve and monetize primarily in such a volatile segment, for an SME it’s much easier to switch UC providers so getting that stickiness and keeping the end subscriber engaged is a must. Hence the need for service providers to have a full understanding of the requirements and to shape the offer accordingly. The technology is available, all we have to do is listen. 

For the past few months and after traveling across several regions globally, listening to all stakeholders, it became abundantly clear that the problem is still there and both the SP’s and MSP’s want to jump on this UC growth. SMEs can no longer be ignored and will soon become the more significant number of UC subscribers. Dialogic is striving to achieve the right balance of technology/value that enables easy deployment, enablement, and management of UC subscribers irrespective of the enterprise size. We are building a platform that allows both SP’s and MSP’s to chase the “right fish.” Stay tuned, and let us know what you think by tweeting us at @Dialogic.


Publish Date: November 30, 2017 5:00 AM

2021 Buyers Guide Employee Engagement Solutions

Typical Problem!

In-house surveys can be time consuming, cumbersome at best and many staff often don't provide valid feedback as they fear ‘being too honest' with their employer for fear of retribution.

Even some 3rd party ‘managed' surveys can be challenging, costly and then there is no benchmark or significant value other than ‘managed by a 3rd party' approach, which leads to the problem of validity of data, security and integrity plus costs and time required by you.

The Solution!

TopPlace2Work is an easy to use program that allows you to gather valuable data on employee morale and engagement.

View more from Dialogic

Recent Blog Posts:
Scaling in the Cloud – Avoid Flying Too Close to the SunDecember 17, 2019 5:00 AM
SD-WAN’s Relationship with UCaaSDecember 12, 2019 5:00 AM
Hearing and Seeing the Difference in UC PlatformsNovember 7, 2019 5:00 AM
Microservices Architecture – What is it, and why should I care?October 31, 2019 5:00 AM
Panning for “Killer Apps” in the Gold Rush of 5GFebruary 14, 2019 5:00 AM
The Dialogic BUZZ UC Platform Swiss Army KnifeOctober 24, 2018 5:00 AM
DialogicONE - IoT SolutionsOctober 22, 2018 5:00 AM
Dialogic PowerMedia MRF – A Solution You Can Depend OnSeptember 25, 2018 5:00 AM
Enabling WebRTC with the Dialogic PowerVille Load BalancerJuly 16, 2018 5:00 AM
Telecom Meets Digital: The Importance of Establishing ControlsMay 24, 2018 5:00 AM

About us - in 60 seconds!

Submit Event

Upcoming Events

Everything You Want To Know About The Most Prestigious Awards In The Industry! Read More...

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =