Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Nikhil B Krishnan
Head of CRM & Contact Center
Alex Coombes
Marketing Manager
Nedal Khatib
Product Manager

Telecommunications in the Cloud – SIP Trunking - Dialogic - Blog

Telecommunications in the Cloud – SIP Trunking

In life, saving money usually comes from giving up something, or reducing what you have.  The same applies in business, but here’s an exception…SIP trunking – the convergence of voice and data delivered over a single broadband connection that lowers costs and offers better service.  “Lowers costs and better service” sounds like an oxymoron, but in this case it is not, which is why SIP trunking is seeing explosive growth…

Compared to TDM and depending on the specifics of the business, SIP trunking can save a business anywhere from 25% to 60% on their telecom expenses.  SIP trunking can support voice, data, and video all over IP, meaning a single SIP trunk can replace multiple TDM trunks, drastically consolidating and simplifying the voice architecture – companies pay for one service rather than separate voice and data plans.  Additionally, a major reason for the cost savings comes from SIP trunking typically providing much more cost-effective long-distance calling than traditional solutions, as all long-distance calls basically become local calls.

SIP trunking also makes capacity planning/scaling and maintenance a lot less challenging because SIP trunks are virtual rather than physical. For example, during times of high call traffic when a business requires more voice capacity, SIP trunks can be easily adjusted in increments of one or more with a change to the software configuration within a matter of days.  On the other hand, traditional T1 or PRI service typically requires purchasing an additional physical trunk with 23 or 24 voice channels even though all the business may need is 10 more voice channels, not to mention it can take months to install a physical trunk.  This kind of flexibility and scalability which SIP trunking offers allows businesses to react swiftly to changing conditions.

Increased productivity is also another benefit SIP trunking brings through the combination of voice and data delivery.  Regardless of whether on-site or remote, every employee can enjoy voice calls, instant messaging, video conferencing, address books synced between devices, and more.  Employees who are on the road or working remotely never have to miss a call again, as their calls can be automatically routed to their mobile phone.  The same is true if a line is busy or if the office is closed.  [NOTE: click here for a good article on the difference between SIP Trunking and Hosted PBX, as although “these services are similar in function and feature, they also represent different means to the same end.”]

There really is very little doubt that SIP trunking is the way to go for a lot of businesses, but are there any businesses where SIP trunking may not be worth the investment?  Typically, if a business has only one central location, or if offices are located in a very concentrated geographic area, then SIP trunking will probably not be worth the time.  SIP trunking provides the most efficiency for businesses that have multiple locations spread out over a wide area, hence the cost savings noted above where long-distance calls basically become local calls.

According to a recent study by Frost & Sullivan titled Unshackling the Power of SIP Trunking, “SIP trunking effectively creates a new set of paradigms in business communications services.  The defining distinctions that SIP trunking services have over legacy telephony services are in the unprecedented levels of flexibility, scalability, and control that enterprises can have over their communications infrastructure.”

As I bring my three-part series on Telecommunications in the Cloud to an end with this blog, here are a few summarizing thoughts…

  • Network operators are in an ideal position to offer cloud-based telecommunications services based on their existing infrastructure.
  • CaaS offers network operators the ticket to becoming relevant again to the lucrative enterprise customer.
  • Today’s residential customer has higher expectations when it comes to their telecommunication’s requirements, largely due to the influence of the smartphone.
  • Increased productivity, flexibility, and lower costs are all tangible features offered to the enterprise by Hosted IP PBX and SIP Trunking.

There is very little doubt that the future of telecommunications will be heavily in the cloud with application development companies like Dialogic taking the lead and offering network operators and enterprises applications like their PowerVille Cloud Centrex.


Publish Date: October 7, 2016 5:00 AM

2021 Buyers Guide Computer Telephony Integration

Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

ComSys S.A.

CLink for CRM and Call Center Integration
CLink by Comsys is a middleware that connects in real-time the CRM and the contact center applications. CLink enhances the CRM with interaction management capabilities from the contact center that allow agents to work more productively across all communication channels.
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions.
PH: +302109241486

Consilium Software

Consilium UniAgent™
Today’s call centers need their agents to work more naturally, and respond better and faster. Here, we talk about the innovations Consilium has made with the latest desktop and mobile agent releases of the UniAgent™ CRM connector. From small enterprises to Fortune 500 companies and governments across 110 countries, UniAgent™ comes into action right at the moment of reckoning, making every contact center experience engaging and personalized, powered by simplified customer identification and anticipating customer needs.
UniAgent™ provides CRM integrations between all the Cisco contact center solutions (UCCX, PCCE, UCCE and HCS-CC) and over 20 CRMs, such as Salesforce, Microsoft Dynamics 365...
(read more)
PH: (+61) 406 501 368

IntraNext Systems

IntraNext Systems develops agent efficiency tools and data security software solutions for medium-to-large contact centers. Our Event Intelligence® Platform solutions include SmartCTI™, iGuard®, and SmartSIP™. SmartSIP is based on our patented SIP layer technology and provides a DTMF masking solution for VoIP environments.
PH: 888.638.6398


CRM integration
We know how important it is for a business to obtain data from its customers and to manage them effectively, so we help small to large companies by integrating their CRM with the Virtual Switchboard.

This type of integration will simplify the work of your team and improve the management performance of the contact list and its information.
PH: +34 952 667 511


NovelVox CTI Connector
NextGen Cisco Finesse, Genesys & Avaya Embedded CTI Connectors for Salesforce, Microsoft Dynamics, ServiceNow, Zendesk & more.
PH: (+1) 301 202 3672

Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
InterDialog UCCS - a robust contact/ call center software that helps organizations provide a seamless customer experience across all channels in the customer service journey. All interactions from various channels come to a single unified queue on the InterDialog platform. With unified view agents get to see all historical interactions , enabling him to give a resolution quickly. InterDialog UCCS is a comprehensive Contact/Call Center Software with robust CTI, Unified Q ( ACD), Reporting, Unified Agent Management, Administrator, Supervisor - Monitoring (Pmonitor)

View more from Dialogic

Recent Blog Posts:
Scaling in the Cloud – Avoid Flying Too Close to the SunDecember 17, 2019 5:00 AM
SD-WAN’s Relationship with UCaaSDecember 12, 2019 5:00 AM
Hearing and Seeing the Difference in UC PlatformsNovember 7, 2019 5:00 AM
Microservices Architecture – What is it, and why should I care?October 31, 2019 5:00 AM
Panning for “Killer Apps” in the Gold Rush of 5GFebruary 14, 2019 5:00 AM
The Dialogic BUZZ UC Platform Swiss Army KnifeOctober 24, 2018 5:00 AM
DialogicONE - IoT SolutionsOctober 22, 2018 5:00 AM
Dialogic PowerMedia MRF – A Solution You Can Depend OnSeptember 25, 2018 5:00 AM
Enabling WebRTC with the Dialogic PowerVille Load BalancerJuly 16, 2018 5:00 AM
Telecom Meets Digital: The Importance of Establishing ControlsMay 24, 2018 5:00 AM

New 2021 Membership

About us - in 60 seconds!

Submit Event

Upcoming Events

Join Calabrio May 5th at 10am GMT in our first annual CX quiz that tests—and rewards—your expertise in arguably the most important aim of contact centres. 1 hour + 16 questions + multiple discussions = An unforgettable experience. You and your fellow... Read More...

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =