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First Impressions, Ad Blocking, and Phone Calls: It’s All About Customer Experience - DialogTech - ContactCenterWorld.com Blog

First Impressions, Ad Blocking, and Phone Calls: It’s All About Customer Experience

It’s highly likely that at some point in your life you’ve been told that first impressions count. It’s such a popular maxim that most of us accept it as truth and apply it to our professional and personal lives regularly.

But what about brands? Shouldn’t a brand be concerned about the first impression it makes on a consumer?

Google recently announced that the Chrome browser will soon include built-in ad blocking. This feature will block annoying ad types such as pop-ups, autoplaying video ads with sound, large sticky ads, and flashing animated ads. For the full list, visit The Coalition for Better Ads.

It’s not surprising that Google has developed an ad blocker since 32% of US internet users will use an ad blocker this year. A cynical view of Google’s move into ad blocking is that Google is preemptively striking against the so-called “ad-block profiteers” who demand cash from Google’s DoubleClick advertisers to unblock their ads for consumers.

But let’s give Google the benefit of the doubt for a moment and accept that their primary motivation is to improve the consumer experience by blocking annoying ads. We think that this move is not only good for consumers, but it’s good for brands, too.

Shunning annoying ad types is simply smart business for brands these days, regardless of ad blocker usage. An ad impression is often the first impression a brand makes on a consumer, and irritating ads can cause consumers to question the reputability of a brand.

Of course, ad impressions are just one of the many ways in which consumers form an impression of your brand. The experience consumers have when they call your business is another.

If your company relies on phone calls from consumers, marketers must ensure that your consumers have a positive experience. That includes routing callers optimally to the best person to assist them right away. It also means arming those sales agents with data on the caller (who they are, where they are calling from, what marketing ad and webpage they called from) at the time of the call so they can have a seamless, consistent, winning call experience. Each phone call presents an opportunity for the consumer to form a positive or negative impression of your brand, much like an ad impression does, and marketers must make each call count.

Phone calls to businesses are typically considered a few steps down the funnel from a display ad, but a basic principle applies across both types of interaction — annoying consumers is bad. For display advertising, this translates into making your ads unobtrusive in style, relevant by targeting, and compelling through content. For phone calls, this translates into making sure that consumers are quickly routed to a knowledgeable and helpful person.

In each case, there is an opportunity for your brand to make a positive, lasting impression, so you should make the most of it. DialogTech offers the tools and expertise to help ensure that the conversations you have with potential customers are smooth, professional, and valuable. Give us a call and we’ll do our best to make a lasting, positive impression on you.

Karl Meyer

Senior Product Manager

As Senior Product Manager at DialogTech, Karl has many years of experience managing software products in various industries: digital marketing, pharmaceuticals, financial services and telecommunications. With expertise in relationship management, software documentation and product ownership, he has specialized in business analysis, online advertising, and optimization.

Source: https://www.dialogtech.com/blog/sales-customer-service/ad-blocking-customer-experience

Publish Date: July 25, 2017 5:00 AM


2021 Buyers Guide Headsets

 
1.) 
Premium Listing
Jabra

Jabra
Jabra is a leader in engineering communications and sound solutions – innovating to empower both consumers and businesses. We are committed to letting people hear more, do more, and be more than they ever thought possible. Through sound and video, we help transform lives. Jabra engineering excellence leads the way, building on 150 years of pioneering work. This allows us to create integrated headsets and communications tools that help professionals work more productively; wireless headphones and earbuds that let consumers better enjoy calls, music, and media; and pioneering video conferencing solutions, enabling seamless collaboration between distributed teams. Jabra employs approx. 1,400 people worldwide
PH: 800-826-4656


2.) 
All Ears Ltd

Freemate headsets, and sanitary solutions for headsets
Freemate headsets available, corded and wireless for telephony and USB. 3 year warranty compatible with all model phones. We supply accessories from downleads, USB leads, ear cushions, leatherettes and we service call centre headsets, these are sanitised and repaired or serviced as required.

We supply the corporate environment, Government departments, security, medical and professional offices and meet the needs of many of New Zealand's SOHO market.

We can even develop and create one-off solutions for those with mobility or disability limitations opening up a world of freedom in communications. And we like to have fun on the journey.
PH: 644 9201929

3.) 
Comfort Telecommunications

Smith Corona Headsets
3 year warranty compatible with all model phones. Accessories also available. Cords, earpads, etc all factory direct pricing
PH: 800-399-3224

4.) 
CTCOMM

Plantronics
Jabra
Sennheiser

5.) 
Headsets123


Since 1998 Headsets123 has been supplying Call Center Grade corded phone headsets, wireless headsets, headset telephones and a wide range of headset accessories to accommodate Medical, Insurance, Financial offices and large Call Centers environments offering you value, comfort, flexibility and increased productivity in your day to day business.

Our offices are located just outside of Seattle, WA. We hope you enjoy our wide range of headsets and accessories.

6.) 
JPL Telecom

Based in Dorset, England, JPL designs and manufactures innovative professional telecom headsets. We have a wide range of professional telecom and call centre use headsets in wired, wireless DECT and Bluetooth styles.

Making sure that your customer’s voice can be heard is vital. JPL Telecom ensures that your customer’s experience is first-class. All headsets have our Surround Shield™ noise cancellation to make certain your customer only hears what you want them to hear. Comfortable and attractively designed headsets are built to withstand the constant use in any call centre environment.

Our aim is to continuously improve customer choice, offering a fair price and value to our resellers and end users.
PH: +44 (0)1258 820100

7.) 
Unicom Services Ltd.

Contact center headsets and conference solutions
Unicom Services Ltd. is a distributor of professional headsets and communication solutions for all possible applications.

Products and Services:
* Headsets for contact center, office, small office and home, mobile phones, computer headsets and adapters.

* Conference systems - audio video terminals, personal and group multipoint conferences.

* Telecom Products - office wired and wireless phones, dect systems, softphones.

* Video conference software for contact centers and offices.

* Unified Communication Solution.
PH: +35924110203

8.) 
Xiamen Mairdi Electronic Technology Co., Ltd

Call Center Headsets
Mairdi is a professional call center headsets maker in China. We've designed, produced and exported professional communication headsets for 16 years. Our headsets were exported to over 120 countires in the world.
Our headsets are widely compatible with nearly all IP Phones, desk phones, PC and mobiles. They are all noise cancelling and with built-in hearing protection technology. Our headset accessories are Plantronics or Jabra compatible. All the headsets and accessories are CE,FCC, RoHS certificated.
PH: 0086-592-7177232
 



View more from DialogTech

Recent Blog Posts:
DialogTech and Amazon Web Services Enable Marketers and Contact Centers to Grow RevenueNovember 16, 2017 5:00 AM
A Marketer’s Guide to Getting Started with IVROctober 5, 2017 5:00 AM
7 IVR Use Cases for Marketing, Sales, and Support TeamsSeptember 22, 2017 5:00 AM
First Impressions, Ad Blocking, and Phone Calls: It’s All About Customer ExperienceJuly 25, 2017 5:00 AM
4 Tips To Build Customer Trust With Phone CallsJuly 18, 2017 5:00 AM
From A to Z: Your Call Attribution GlossaryMarch 10, 2017 5:00 AM
How to Improve the Caller Experience With These 3 Key TipsFebruary 22, 2017 5:00 AM
4 Strategies Auto Marketers Use to Drive More Sales from Inbound CallsFebruary 1, 2017 5:00 AM
DialogTech Brings Actionable Insights on Phone Calls to Microsoft Dynamics 365 for SalesDecember 6, 2016 5:00 AM
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