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The Missing Link to Employee Engagement - Douglas Jackson Limited - Blog

The Missing Link to Employee Engagement

In a world where customers and employees have an ever-growing number of platforms to discuss and rate your company, customer and employee experience must be at the forefront of every successful businesses strategy;

‘Businesses that have an employee, customer-centric approach are three times more profitable than their competitors on average’

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A huge factor that affects customer experience, that every company can improve on and will really see the benefits from is employee engagement.

But what does that mean? Engagement comes from employees feeling good in their role, feeling passionate about the company, doing meaningful work and feeling a real sense of identity with the job. From a scientific perspective, this comes down to neurotransmitters and hormones.

Managers in a company can intentionally stimulate the brains of employees to generate dopamine, serotonin and oxytocin, helping create positive feelings towards the organisation; dopamine brings the anticipation of reward, serotonin gives workers a feeling of well-being and oxytocin helps them to bond and feel connected to others.

So, how do you engage employees and in turn become a better CX leader in your industry? The key is to ensure all areas and levels of the business buy in to investment in this cultural strategy. It is imperative that not just Customer Service adopts this but that it spreads across all areas of the business; Finance, Sales, HR and Marketing.

Human Resources usually own the employee strategy, but it is really important that, in order to improve, they understand the starting point - which is how, and how often, do you monitor employee engagement within your business? There are many external companies that offer services which measure employee engagement.  There are also a lot of great ideas that have been tried and tested with Customer Experience leaders that can be easily implemented in house. (Keep an eye out for my next article.)

When the starting point is measured you can break down aspects and see which areas need focus. A few examples are: internal employee communications, employee training, on boarding process, performance motivation, awards, celebrations, incentives, listening to employees, manager engagement efforts and, finally, your recruiting and hiring processes.

It is a great idea to measure throughout and beyond the cultural transformation to see how you are faring in each area of employee engagement.  It is imperative that businesses continuously strive for improvement.

The process of successfully engaging an employee begins right at the start of their journey with you - their application not their start date. Candidate experience through the hiring process is vital to getting employee engagement right.

Imagine a recruitment process that is fragmented, disorganised, unreliable, poorly communicated, not communicated, interviews moved, cancelled, forgotten.  You would be surprised at how this is normal for so many companies.  Why would that talented, skilled professional choose to join you if this were their experience?  Yet, I am sure the same company is spending £000’s on fresh fruit baskets, wellbeing discounts, pension and other benefits?

Every company I have dealt with wants to ensure that anyone new joining their business will be committed to their strategies and has the same moral values, yet for many this does not include their recruitment process.

Working in partnership with a recruiter such as Douglas Jackson enables your business to ensure employee engagement is right from the off.  Working with a professional, quality led service provider, as well as our Douglas Jackson Search, digital platform, much improves your candidate experience, is more personable and a far more engaging process than a faceless ATS or automated process.

We can offer job, behavioural profiling and detailed information on a  potential new employer that goes much deeper than a standard job description or company bio. Information and detail that engages potential employees from the start.

If your organisation has identified the link between Customer Experience, Employee and your Candidate Engagement and wants to act upon it to improve, Douglas Jackson Search will be a great option for you.

Please contact me for a no-obligation consultation.

Alternatively, I am really keen to hear success stories on employee and candidate engagement strategies and the ways in which businesses measure this so please do get in touch.

Anna Denning is a Recruitment Consultant at Douglas Jackson. Passionate about Employee Engagement, Anna has been a preferred supplier and account manager for some of the UK’s most recognised brands when it comes to driving better employee engagement, as well as some of the Sunday Times Top 100 companies to work for.  Anna works for Douglas Jackson partnering with customer, employee and experience focused organisations, to identify, attract and hire talented, experienced professionals, who will help differentiate your business and brand, lead, develop and engage your people, driving your business transformation and change agenda.


Publish Date: May 24, 2018 5:00 AM

2021 Buyers Guide Help Desk Software

eGain Corporation

eGain CallTrack™
eGain CallTrack™ is a dynamic call tracking and case management solution that helps companies provide quick, high-quality, and cost-efficient resolution of customer issues across traditional and emerging interaction channels. It is one of the many innovative customer interaction products in eGain Solve™ suite, the unified customer engagement and knowledge management software suite, which helps businesses transform their traditional call centers into omnichannel customer engagement hubs. eGain CallTrack will enable you to track, manage and resolve cases and maintain service level agreements (SLA), across channels.


Happitu is your customer support team’s personal coach. It guides your team through every interaction with custom workflows, responsive scripting, and dynamic help topics.

Documentation in Happitu is automated, detailed, and consistent. Go beyond handle times and service levels with the rich insights of Happitu – from granular interaction data to aggregate data and trends – you get the complete CX journey!

We intentionally built the Happitu Workflow Designer with your customer support team in mind. Using our intuitive tools that provide quick and safe iteration, you eliminate the need to involve IT or Development. Yes, you will no longer have to dread submitting a change request to Devin from IT!

Try it free for 45 days!


Knowmax is an omnichannel knowledge management platform. Our mission is to transform contact centers into resolution centers and drive customer self service.
The platform is an industry-agnostic enterprise-grade knowledge platform with components helping in easy findability of actionable information at the right time across the desired touchpoint.

Nuxiba Technologies

Nuxiba's Help Desk Software is ideal for delivering top-level contact help desk services. It not only tailors to your existing technology resources but also allows you to set staff priorities that forward clients to the most knowledgeable agents.

Give personalized assistance, and analyze performance with our real-time monitoring, recording, and reports. Integrate Salesforce or VTiger CRM systems, be TCPA compliant, protect your cardholder's data during calls, and more!

Request a quote or demo today and start the journey to increase your first-contact resolution percentages in less than three months!


OneDesk's software combines Helpdesk & Project Management into one application. No need to purchase, integrate and switch between applications. Your team can support your customers and work on projects in one place. Aimed at SMBs as well as departments at large enterprises, OneDesk is frequently used by project managers, customer service, IT, professional services and more. This easy-to-use, feature-rich, and highly configurable software can manage both ticket & task workflows.

Teckinfo Solutions Pvt. Ltd.

ActivDesk Help Desk Software
ActivDesk Help Desk Software is an intelligent ticketing software for multi- channel customer interaction & engagement. It streamlines the entire ticket management process. With its SLA & escalation management, it enables your help desk to deliver enriching customer experience.

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