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Call Center KPIs to Track for Success
Measuring the efficiency of a call center is critical for success. It is difficult to assess this without having a handle on how satisfied customers are with the service or having a measure of the waiting period before calls are answered.
There are many Key Performance Indicators (KPIs) that can be used to measure the efficiency of your call center. In reality, no single KPI can guarantee performance and they all have to be considered collectively to arrive at operational guidelines and fix issues that affect call center efficiency. Here is a list of KPIs that are most important to track how well your call center is doing:
1. Customer Satisfaction
This KPI is one of the most important to measure as it provides you with an assessment of your call center’s performance from the people who count most, your clients. Customer surveys can be used to collect this data and may include questions to rate call resolution, call quality and speed to answer. First contact resolution is a critical metric that measures the extent of knowledge and competency of your call center agents. If customers are being put on hold or rerouted for query resolution, it impacts customer satisfaction negatively and may indicate that your agents need more training.
2. Active and Waiting Calls
Agents need to resolve calls efficiently to reduce the waiting period for customers. However, speed should not compromise the quality of customer service and agents must ensure that queries are answered to the client’s satisfaction. This KPI measures the ratio of active calls compared to the number of callers waiting in line. A disproportionately high number of waiting calls may indicate that you need to employ more call center agents.
3. First Call Resolution
Your call center’s objectives should be to answer and resolve calls as quickly as possible while delivering quality service. This KPI measures how well calls are being handled by your agents to resolve issues. While first call resolution is always the main objective, it is not always possible and some issues may need several calls to resolve. Unresolved issues always raise a red flag and need further investigation. A high percentage of customer issues resolved on first contact and a low percentage of unresolved issues will show a successful call center.
Evolve IP has been recognized in Gartner’s Magic Quadrant for Contact Center as a Service, North America. If you’re looking for 3rd party feedback on our award-winning solution read what Gartner has to say about us on pages 6-7 and see what our clients had to say about us with Gartner here.
4. Average Resolution Time
The Average Resolution Time measures the average time spent on each call. This KPI can be used to assess the performance of each agent and the overall efficiency of your call center. A call center dashboard can be programmed to measure this KPI. It will help you to track this and many other metrics to help you reduce handling times, increase productivity and improve the efficiency of your customer service.
5. Percentage of Blocked Calls
This is a critical KPI that measures the number of calls that receive a busy tone when customers call. It is essential that this metric is given the highest attention because every blocked call represents a missed marketing opportunity. If a potential customer’s call is blocked, they may take their business elsewhere. Blocked calls could be a sign that your call center is inadequately staffed. However, it must be viewed along with other KPIs such as call length, which may indicate that the problem lies in inadequately trained agents.
6. On Hold Time
No one likes to be kept holding on a call and the On Hold Time could seriously affect your business. Sometimes, putting calls on hold is unavoidable but this KPI will give you an overview of the average amount of time your callers are waiting to speak to an agent. Most customers expect to spend a reasonable time on hold before their call is answered by an agent, but if it is too long customers are likely to drop the call and go elsewhere to resolve their issues. Once again, a high On Hold Time could either indicate a shortage of agents or that agents need further training to speed up their service.
Queue Callback is an excellent feature, offered by Evolve IP, that alleviates this stress on call centers. In an effort to avoid wait time or callers sitting on hold, the platform confirms the caller’s number and then enters them into a queue to be called back as soon as an agent becomes available.
7. Call Abandonment Rate
This metric shows how often calls are connected but there is no agent available to take the call. Call centers should not have a Call Abandonment Rate above three percent. Any abandoned call has a negative effect on customer satisfaction and can have a huge impact on the viability of your call center if allowed to get out of control. It is vital that you track this KPI to ensure it stays within acceptable limits.
8. Agent Turnover Rate
Every call center manager needs to track this metric over time. This KPI shows the number of agents who have resigned from the position or left the company for some other reason. A closer analysis may reveal problems in the workplace that are causing a high agent turnover rate and enable management to resolve any issues. A high agent turnover affects customer satisfaction significantly. It also has a negative impact on team morale. In addition, it will affect the call center’s profitability because money has to be spent each time a new agent has to be trained.
Check out our article on Top Qualities of a Successful Call Center Agent.
9. Call Scoring
Call Scoring is a great way for management to assess the performance of individual agents and address any problems that come up. This is done by asking customers to complete a short telephonic questionnaire after the call to rate the agent’s performance. This presents call center managers with an opportunity to identify areas to improve agent productivity and efficiency. It also identifies those agents who may need additional training to meet the required standards.
10. After Call Work Time
In most call centers, agents are required to do some administrative work after completion of a call. This is usually stipulated by call center management and assists with the administration of the facility. This KPI will give managers an indication of the time taken by individual agents between the completion of one call and handling the next. It provides them with another opportunity to address any issues that affect agent efficiency.
Conclusion
These are just some of the KPIs which can be used to measure call center efficiency. There are many more that have the capacity to tell you how well your call center is performing. They also highlight any problem areas and present an opportunity to improve your team’s efficiency and performance at an individual agent level.
Source: https://www.evolveip.net/blog/call-center-kpis-track-success
Publish Date: March 29, 2018 5:00 AM |
Top Qualities of a Successful Call Center Agent
The work of a call center agent is complex and demanding. Agents have to maintain a fine balance between satisfying callers and meeting the needs of their organizations. Each call differs from the next and call center agents need a strong skill set to deal with a multitude of different situations that may arise.
Here are some of the leading qualities you should look for when hiring call center agents:
1. Effective Communication Skills
The nature of the work demands good communication skills. Communication impacts every aspect of this job and is a skill that is critical for success. An agent must not only have good oral communication abilities but must be an attentive listener to fully understand a caller’s query and provide a solution that meets their needs. You can get a good idea of a candidate’s communication skills during an interview. As a further test of ability, you can set up a role-playing exercise to assess these skills before hiring.
2. Knowledge Retention and Recall
Agents need a good memory in the fast pace of a call center environment. They need to be able to memorize and recall all the information about their company’s business. Callers want immediate answers and any hesitancy or lack of conviction on an agent’s part lessens their belief in the accuracy of the information.
Call center agents need to instantly recall information as callers don’t have the time to wait while they source the answers to caller queries. Test prospective candidates prior to hiring to evaluate their ability to retain and recall knowledge, and make sure they have the call center skills listed on their resume.
3. Ability to Handle Pressure
Many call centers experience high staff turnover when agents suffer burnout due to the pressure associated with the job. Agents have to deal with frustrated callers who may become irate. They have to be able to remain calm in any situation, even when they’re being yelled at.
Reduce the amount frustrated callers holding on the line by giving them the ability to request a callback based on your call center conditions with Queue Callback from Evolve IP
As part of your hiring process, contact past employers to find out how a candidate reacted when under pressure. This is the best way to learn whether they will be a good fit for the job or not.
4. Speed and Efficiency
From a company’s perspective, an agent who is fast and efficient will be able to field more callers and increase its bottom line. Of course, quality of customer support should not be sacrificed for speed and customer satisfaction should always be the primary goal of any call center.
Fast and efficient service is also highly valued by callers. They don’t want to hang around any longer than they need to, but at the same time, they need their problem or query to be resolved to their satisfaction. These qualities of your prospective agent can be checked out by calling previous employers.
5. Creative Problem Solving
Traditionally, call centers have supplied their agents with scripts to work from and many companies still use this procedure. However, while this may work when fielding common issues or problems, it limits an agent’s ability to field unusual queries or requests efficiently. Callers are put on hold while the agent asks around for a solution. This has a negative effect on caller satisfaction and ultimately on the company itself.
Call center agents need to be able to solve any problem that comes up. This often requires a degree of creativity on their part to arrive at a solution that will satisfy the caller while preserving the best interests of the company. Here again, you can check on a candidate’s problem-solving abilities by contacting their former employers.
World-Class, Fully Featured Contact Center for 25% Less
Evolve IP has been recognized in Gartner’s Magic Quadrant for Contact Center as a Service, North America. If you’re looking for 3rd party feedback on our award-winning solution read what Gartner has to say about us on pages 6-7 and see what our clients had to say about us with Gartner here. Read what customers have to say about us here.
6. Emotional Stability
A good agent must be able to keep their emotions in check, whether they’re dealing with a friendly caller or someone that becomes highly irate. It is highly unlikely that an agent will go an entire day on the job without having to deal with one angry caller. It is vital that agents keep their cool. An angry response from an agent is unacceptable and only worsens the situation.
Agents must learn that by remaining calm they can diffuse the situation and turn it around by providing an acceptable solution that satisfies the caller. They must strive to be professional and level-headed at all times, which helps to provide consistent, high-quality customer support.
7. Empathy
Empathy is a very important quality of a successful call center agent. A warm and friendly approach will go a long way to developing a good rapport with a caller. An agent must be able to convey a genuine understanding of a customer’s concern and ensure them that they are being heard.
A lot can be achieved if an agent shows empathy for a customer’s issue. From a caller’s point of view, there is nothing more off-putting or frustrating than dealing with someone whose attitude portrays total disinterest. You can gauge a candidate’s capacity for empathy during the interview process by asking pertinent questions. If they express an interest in helping others, they are likely to be a good candidate for a call center agent.
8. Organizational Ability
Call centers are busy work environments that require good organization, not only from management but at the agent level as well. Agents need to be able to juggle multiple tasks while they are talking to callers, including taking notes, checking the company knowledge base and updating the CRM system. They need to be well organized to do the job efficiently.
During your interview with a candidate, you can ask them to rate their ability to multi-task. This can be confirmed by their previous employers.
9. Team Player
In today’s world where virtual and cloud-based call centers employ agents located all over the world, it would be easy for individuals to work in isolation. However, all call centers work best when agents work as a team, utilizing everything a full-featured call center software solution has to offer. It is important for agents to foster relationships with other team members and for them all to be on hand to provide support to each other when necessary.
Companies will benefit greatly by facilitating team building within their call centers. It helps to promote a smoother operation and more efficient customer service. Call center managers cannot be expected to provide support to all their agents on every query that they have. Team members can support each other and relieve management of that load to a large extent.
Conclusion
These qualities are not only critical to the success of a call center agent but can have a significant impact on the success of your business. An unprofessional, inefficient or rude call center agent can do immeasurable damage to your company. They can undo a large part of the work that your marketing department has done to attract callers and potential customers to your website.
Once you have identified a suitable candidate for this job, you need to ensure that they are trained to provide a professional and consistent service. Although some of these qualities are inherent, other skills such as communication and problem solving can be taught. It’s also critically important to understand and monitor the most important call center key performance indicators.
Train your call center agents to treat every caller as they would a customer. A happy caller, like a satisfied customer, will come back and not consider taking their business elsewhere.
Source: https://www.evolveip.net/blog/top-qualities-call-center-agents
Publish Date: March 22, 2018 5:00 AM |
The Complete Guide to Call Center Key Performance Indicators
Anyone working in a call center knows how critical they are to a successful organization. However, many companies don’t know how to determine which Key Performance Indicators (KPIs) they need to focus on. We have created this guide to help call center professionals identify where to focus to maximize the value of their data.
Part 1: Understanding Call Center KPIs
Start with Customer Satisfaction
The place to start is to think about what your callers really want from your call center, and the best way to start is by looking at what they DON’T want from you.
“Answer my interaction quickly…and by quickly I mean right away…otherwise it FEELS like I’m waiting FOREVER!”
“I want to speak with a knowledgeable friendly person that can help me…empathize with me…tell me you can help…provide me accurate information.”
“Resolve my inquiry on the first call….please, please, please do not have me chasing my tail…don’t transfer me to 14 different departments.” “Follow through on your committed actions….make it happen…do what you say….don’t let me fall through the cracks.”
How do you measure the customer experience to ensure these things don’t happen?
KPI Goals of the Call Center
There are many KPI goals for a call center. Some of these KPIs are captured in the phone system, others require additional systems or processes to collect data, and others require that you marry up the data from multiple systems to give you a holistic picture.
1. Business Drivers
Business drivers typically involve the core functions of the organization or call center and revolve around business transactions. They often are combined with ACD information. Common drivers include cost per call, revenue per call, average call value, sales conversion rate, cross-sell, etc. Evolve IP’s customers often marry up phone/ACD data with the data from their CRM (or business applications) to produce these insightful business metrics.
2. Quality Management
Quality Management typically involves a conscious and consistent effort to review each agent’s customer interactions, grade the agents, provide coaching/feedback, and operate continuously to improve agent performance. This evaluation includes customer service skills, product knowledge, system expertise/usage, and various efficiency and effectiveness measures to create an overall Call Quality score.
3. Customer Satisfaction & Employee Satisfaction
The ultimate measurement regards the degree of loyalty your customers have for your organization. Would they recommend your services to their connections? This data is often captured via surveys, which can be post-call surveys or those that take other forms such as email or web-based surveys.
Of course, a happy employee is critical to your organization. Employee satisfaction is also is directly related to customer satisfaction. If your employees are happy, they will provide friendlier, more helpful service to your customers. Moreover, your employee turnover will decrease, agent tenure increase, and hiring/training costs decrease.
4. Workforce Management (WFM)
For customers that have deployed a WFM solution, metrics include forecast vs. actual volume, scheduled staff vs. actual, and agent adherence to schedule. Evolve IP has customers using various WFM tools like IEX and Monet for forecasting and real-time adherence that are fed historical and real-time data by the ACD.
5. Phone System / ACD
Strictly from the call center ACD, there are just a few key metrics that you should use to judge your call center’s performance, mostly focused on how quickly you are answering calls:
Service Level
This is calculated by taking the number of calls you answered within your goal (say 20 or 30 seconds) and dividing it by the number of calls received. This is indicative of the percent of callers that were answered within your organizational target goal. A common goal is to answer 80 percent of the calls within 20 seconds. We recommend that you look at this by interval, not as an average across all the intervals in a day. In other words, what percent of intervals did you hit your SL goal? That way, you ensure that the customer experience is consistent throughout the day. In many call centers, the first hour or two of the day (or last hour or two) will produce the worst results since they typically have the minimal amount of staff during those periods. During the middle of the day, when all the shifts are in the office, the results are phenomenal – making the overall results for the day look great. If you were one of those end of the day callers and you waited on hold for 10 minutes, would you consider that a great experience? That’s why you should look at the SL at all intervals of the day since a daily result can be misleading.
Average Speed of Answer (ASA)
The equation for this metric is the total caller delay divided by the total number of ACD calls. This serves as a substitute for Service Level. Because it is an average, it is very misleading – many callers are answered before the ASA, and many wait far longer. For example in the red/blue bar graph below, blue bars represent the ASA while the red bars represent individual caller’s wait times.
If your call center is consistently hitting an 80/20 Service Level, your ASA will likely be about 15-17 seconds. However, that’s because many callers are answered right away without waiting. In reality, about 30 percent of those calls queued and there are quite a few callers that waited a few minutes to get answered. So the 15 or 17-second average really doesn’t represent as true of a picture of the customer experience. ASA should be considered a fallback position from Service Level since it is much less indicative of the true customer experience.
Answer rate and abandon rate
The abandon rate is the inverse of the answer rate. These KPIs are secondary to Service Level & ASA, and more a byproduct of the staffing lined up to handle the incoming call volume. This KPI often represents caller behavior more than call center performance and you have far less control of this stat. I like to look at this KPI but not judge by it; it’s not black/white like ASA or Service Level. You can’t build staffing models to achieve an answer or abandon rate.
Part 2: KPIs for Call Center Performance Management
There are many agent KPIs indicative of agent behavior that you can use to coach/mentor your staff to improve their performance. Some of these include: Average handle time, number of transferred calls, unavailability to answer inbound ACD calls, sign in / sign out time, number of outbound calls, and number of callers put on hold.
In reality, there are only a few key KPIs that you should use to truly judge your agents’ performance. The first two impact the caller expectations, while the last one ensures the agent is performing the right activities at the right time:
1. Call Quality
This typically comes from quality monitoring performed by Supervisors or a separate QA team. If the agent is wowing your customer and excelling at your Quality Monitoring objectives like their customer service skills, product knowledge, and system expertise, haven’t they achieved nirvana? They are pros…they build rapport with the customer…they give them accurate information…they log everything in the system correctly….they move efficiently through the call…these are the things that the agent can control. Ultimately the agent’s handling of the call is one of the key factors in caller satisfaction. You should focus heavily on call quality and have on-going reviews of agent performance. You may spend more energy on your newer employees than your seasoned ones since the more tenured agents are more likely to behave in the manner you expect. The goal of a quality initiative is to raise the performance of all agents. Imagine if you could get the middle of the pack agents in your call center to perform like the top 10 percent of your agents. THAT would be a game changer and a crowning achievement for you.
2. First Call Resolution
This is calculated based on the number of calls resolved upon initial contact divided by the total number of calls. Since labor is the largest cost in any call center and every caller wants their question resolved right away, completing more and more calls as a “one and done” is key to cost and customer satisfaction. Evolve IP’s customers typically capture this information from either their CRM system or through the use of Disposition Codes tracked in the phone system. This is a critical component of customer satisfaction.
3. Adherence to Schedule
This KPI comes from the marriage of workforce management (WFM) and the call center information to answer the question “Are my agents doing the right things at the right time?” This information comes from the WFM system after it’s fed real-time agent state information and compares that to the agent’s schedule. Are they making an outbound call when they are supposed to be available? Did they come back from lunch late? Are they available when their shift begins or are they still grabbing a cup of coffee in the break room? If agents are following their schedule, they are doing what you asked. So, now the responsibility falls back on you to make sure that you are generating accurate forecasts and schedules that align the right number of agents to meet your Service Level Goals.
Be Careful What You Ask For
It is important to note that metrics aren’t always delivering exactly what we think they are. That’s why you need to understand the interrelationship between the various metrics and most importantly the impact on the customer’s experience.
Believe it or not, all agents may not always have the customer’s best interests at heart. They may actually be more focused on their own success, their own wallet, and the KPIs you are using to motivate them. When that individual success is linked to the agent’s metrics you need to be careful, and you need to understand the data and make sure you have the right checks and balances.
Metrics are not necessarily the silver bullet answer that solves all the call center’s challenges. In fact, managing exclusively by those KPIs may actually have an unintended and negative impact on your customer experience. This means that you need to understand the cause and effect and interdependencies between the various KPIs.
For instance, if you manage your agents to an “average handle time (AHT)” KPI, they will hit that goal – but, you may not like the reason why. As an agent’s day unfolds and their AHT is too high, how will they get it back on track? They are going to rush through customers; they are going to take shortcuts with some callers so that their overall AHT falls back in line with expectations. I’ve seen agents feign a bad phone connection and terminate the call, or put the customer on hold and then terminate the call blaming technology. Now the customer must call back and start all over again. That’s a horrific customer experience!
Similarly, if you manage to “calls per hour” you’ll see some agents taking similar actions to increase their calls per hour: “Whoops dropped that call.” “Oops that transfer failed.” “Oops must be a bad connection.”
Instead of judging an agent by AHT, calls per hour, or some other efficiency measure, consider adding some additional items to score your agents during your Quality Monitoring activities. Focus on their ability to control the call: did the agent take all steps possible to complete that call in an efficient manner? Coach them on how they could have better handled that call. Not only will the agent get the proper coaching & training that will achieve the same results, it will ultimately drive down AHT but in a healthy way.
So, you might be wondering about setting higher goals, say moving from an 80/20 Service Level goal to a 90/20 Service Level goal? You’d answer more calls quickly and make more customers happy right? Seems like a great idea!
Well, there is too much of a good thing too. Going back to the laws of physics and unfortunately, there are some opposing forces at play here too.
To achieve a higher Service Level goal, you’ll need more people on the phones. Achieving 90 percent of anything is tougher than achieving 80 percent. As we all know, that last 10-20 percent of results requires much more effort than first 80 percent. This is the law of diminishing returns that applies everywhere in our lives. To increase your Service Level goals, you’ll need to add more staff to the phones, plain and simple. You’ll need to answer more calls more quickly, and staffing is the way to achieve that.
Occupancy
Let’s briefly talk about Occupancy, which is defined as “the percentage of time an agent is actually involved in call handling versus sitting in the idle state waiting for a call.” This is a function of call volume, staffing, and service goals. This can be interpreted as “productive inbound time on the phone.” So the more time agents spend on the phone, the higher their occupancy. However, as you increase your Service Level goals, your overall agent occupancy goes down. It’s an inverse relationship. As more agents are added to the same call volume, their occupancy decreases because agents must spend more time sitting available for the next call in order to answer a higher percentage of the calls.
Putting this all together, your call center’s performance goes up because you’ve added more agents and are achieving higher Service Level goals, your callers are happy, BUT your agent occupancy goes down and your overall cost goes up and agents spend less time on the phone.
That’s the “opposite force” in this scenario, and YOU get to explain to your boss at your next budget review why more agents spending less time on the phone is a good thing.
A Step Further
Let’s take that discussion a step further, considering employee satisfaction and focus on the impact of Occupancy on your call center agents. As agents spend a higher portion of their day on the phone, they become increasingly weary at the end of the day. The frenetic pace of answering dozens of calls in a day eventually gets to even the highest motivated agents. Now your CFO might say “I’m paying them 100 percent of their salary and I expect to see them on the phones 100 percent of the day.” We all know that’s not practical nor feasible in a call center.
As agent occupancy goes up, employee motivation and morale goes down – and we all know a happy employee means a happy customer right. So, an unhappy employee means what kind of customer? NOT the kind you want.
An agent can’t control occupancy if they are doing what you ask of them – that is being available for inbound calls at the times you expect them to be available. Occupancy is actually a byproduct of a few factors:
- Your incoming call volume
- The Service Level goals you have for your call center
- The number of agents you have on the phones to answer that volume
So, occupancy is actually in YOUR control, not the agents. So you need to find the right staffing and Service Level goals that keep your agents engaged and productive, but don’t lead to burning out and dissatisfaction.
Conclusion
Now that you have learned about the KPIs that matter most to the call center, you might be interested in seeking a call center solution that enables you accurately and easily track these metrics. Learn more about Evolve IP’s Call Center Software.
World-Class, Fully Featured Contact Center for 25% Less
Evolve IP has been recognized in Gartner’s Magic Quadrant for Contact Center as a Service, North America. If you’re looking for 3rd party feedback on our award-winning solution read what Gartner has to say about us on pages 6-7 and see what our clients had to say about us with Gartner here. Read what customers have to say about us here.
Source: https://www.evolveip.net/blog/the-complete-guide-to-call-center-key-performance-indicators
Publish Date: March 6, 2018 5:00 AM |
Computer Telephony Integration Software for Call Centers
Integrated Cloud Call Center Software That Drives Improved Customer Engagement and Experience
Like a glorious sunset, the days of the traditional telephone handset are waning; both in the contact center and with consumers. Instead, customers are texting, tweeting, chatting and emailing while agents in new cloud contact centers are leveraging Computer Telephony Integration (CTI) software to interact with them on the communication channel of their choice.
Computer Telephony Integration Defined
What is Computer Telephony Integration? Computer Telephony Integration is defined* as “any technology that allows interactions on a telephone and a computer to be integrated or coordinated. The term is predominantly used to describe desktop-based interaction for helping users be more efficient, though it can also refer to server-based functionality such as automatic call routing.”
Okay, so what does that mean IRL for contact center leaders and their agents?
In a nutshell, it means that agents can answer and manage customers entirely on a workstation, meaning all essential agent functions such as call control, voice and user data and more are now accessible on a desktop or laptop computer.
By integrating the two systems contact center agents gain more immediate information about an inbound contact, they can respond faster, route customers more effectively and generally be in a better position to provide an improved customer engagement with better first call resolution scores.
Now that traditional data and more sophisticated interactions are now enabled via Computer Telephony Integration here are some of the applications supervisors and agents are using today:
Essential phone call controls
– Agents can quickly access call control capabilities like answer, hang up, hold and conference as well as features such as DND and call forwarding.
Automated screen pop
Agents can see the call information display and, depending on their business applications and CRM, also obtain and validate the caller’s details. This enables agents to be better prepared for the incoming call saving time and helping to build rapport.
Call and customer data transfers
In addition to easily transferring a call to another agent or supervisor the customer’s data can also be shared internally in the system. This helps to avoid the frustrations of contacts needing to repeat information over and over again along with making important account details available to quickly bring others up to speed.
Identify and share agent states
Users can easily update their current status and availability (Available, Busy, Break etc.).
Advanced Call Routing
Database rules such as skills-based routing and IVR can be automatically applied using advanced rules allowing for speedier resolutions.
Improved Business / Call Center Intelligence
CTI software, by its very nature, creates tremendous amounts of data. Good contact center software solution providers will have tools that can turn this data into actionable business intelligence both as aggregate dashboards as well as with individual consumer profiles.
Supervisor coaching
Agents and supervisors are able to work together leveraging features like call whisper and barging. These valuable capabilities not only help improve first call resolution and other call center key performance indicators, they provide excellent coaching and mentoring opportunities.
Your contact center is the lifeblood of the enterprise and anything you can do to improve your agent’s results and customer experience is a major win for the business. In today’s highly competitive environment, if you’re not leveraging technologies like Computer Telephony Integration / CTI, and features like omnichannel, workforce management and advanced business intelligence you’re falling behind. Contact Evolve IP today to learn more about our Gartner Magic Quadrant-noted cloud contact center as a service.
Why Evolve IP Cloud Contact Center:
Evolve IP’s contact center provides all of the features you need to run a world-class contact center and since it’s delivered in the cloud you won’t have to play catch-up when new technologies emerge. Born in the cloud, our award-winning solution was built with Computer Telephony Integration in place from the beginning.
Our analyst-acclaimed solutions integrate with the applications you already use making deployment simple, and we build custom solutions that make your team more effective. Most importantly, our strategies are delivered by contact center specialists, who understand your concerns, have been in your shoes and will design the optimal solution that meets your organization’s unique needs.
*Source Wikipedia
World-Class, Fully Featured Contact Center for 25% Less
Evolve IP has been recognized in Gartner’s Magic Quadrant for Contact Center as a Service, North America. If you’re looking for 3rd party feedback on our award-winning solution read what Gartner has to say about us on pages 6-7 and see what our clients had to say about us with Gartner here. Read what customers have to say about us here.
Categories: Call Center
Source: https://www.evolveip.net/blog/computer-telephony-integration-software-for-call-centers
Publish Date: March 5, 2018 5:00 AM |
Importance of Omni-channel Communication
It’s common sense that if you keep customers happy and they stay, make them unhappy and they walk away. But what you might not know is just how fickle your customers probably are. According to a survey conducted by American Express, eight out of ten customers walked away from a company due to poor customer service [1].
In the past, customer service queries, concerns and requests could be handled via only one channel: telephony. Today however, customers choose from multiple channels to communicate. This makes it critical for organizations to not only quickly attend to their customers via phone, but to be available via all their preferred communication channels including calls, text/SMS, email, web chat, web callback, and social media.
If the customer is forced to wait for an increased amount of time on call, or is not helped quickly via email, chat etc., he is likely to express his dissatisfaction with 140 characters on social media, negatively impacting the organization’s public image and reputation.
What is an omni-channel contact center and how does it help?
An omni-channel contact center solution integrates calls, text, chat, email and social media making it easy for customers to switch between multiple channels and experience a unified and seamless brand experience.
Forrester noted that 95% of customers use more than one channel to communicate with companies [2] . Businesses that actively engage in customer communication via multiple channels and provide customers the flexibility to contact them as per their convenience, are likely to attract & retain more customers, improve customer satisfaction and increase their bottom line faster.
Also, it provides agents with better visibility into contact history from multiple channels available on a single platform. According to Zendesk, 75% of customers return to companies with excellent service and 33% spend more with brands that provide a holistic customer experience [3].
How is a true omni-channel solution different than a multi-channel solution?
By definition, ‘multi’ means ‘many’ which is not so different from ‘omni’, which means ‘all’. This has led contact center solution providers to use these words interchangeably. However, functionality wise, multi-channel and omni-channel communication are very different.
In a multi-channel contact center solution, businesses have the flexibility to choose from several channels of communications such as calls, text/SMS, web chat, web call back, fax, social media etc. However, these channels operate in silos.
In an omni-channel contact center solution, businesses are offered the flexibility to pick their preferred channel of communication such as a multi-channel solution, but it offers an additional benefit of these channels being integrated i.e. all channels are available to the customer and are connected at the same time.
The diagram below might help explain it better:
Is your organization ready to deliver an omni-channel contact center? Follow the link to learn more about Evolve IP’s omni-channel contact center and differentiate your customer service.
If you’re hesitant about adopting an omni-channel contact center solution due to integration or transition concerns don’t worry, we’ve got you covered. Evolve IP is a cloud strategy company that provides customized plans and solutions based on each organization’s need and requirements.
References:
[1] American Express Global Customer Serice Barometer (2012, May). “Social Media Raises the Stakes for Customer Service”. Internet: http://about.americanexpress.com/news/pr/2012/gcsb.aspx
[2] Burke Collin (2015, Apr). “100 Customer Service Statistics You Need to Know”. Ramp: The InsightSquared Blog. Internet: http://www.insightsquared.com/2015/04/100-customer-service-statistics-you-need-to-know/
[3] Zendesk (n.d). “The Sales Doesn’t Stop at Checkout: 3 Ways Customer Service Increases Your Sales”. Internet: https://www.zendesk.com/resources/tags/customer-support-technology/
Source: http://www.evolveip.net/importance-omni-channel-communication
Publish Date: September 8, 2017 5:00 AM |
Key Steps on Call Center Reporting & Analytics
Key Steps to Improving your Call Center Reporting
- Understand the available data: You need to understand the underlying data that is available to you and how the various metrics are calculated. For our new customers, this is absolutely critical to understand and we make sure they truly know their data and can properly interpret it.
- Track the right metrics: You need to focus on the metrics that matter most, because there are so many and some are the WRONG metrics. This is where we will focus much of today’s blog post
- Regularly monitor them: You need to monitor the results every day. Not everything needs to be looked at each day and we’ll discuss which things you should be looking at and how often.
- Implement change management: You need to consider the impact that metrics have on your organization, your compensation, your agent’s motivation. How will these KPIs impact morale? Will the metrics determine who gets more desirable shifts? Who advances in their career? Who gets extra perks? You need to put extra energy into Change Management and communicating repeatedly with your teams about any changes, especially when it impacts their career.
- Take corrective action: And the final step is to recognize when the insights are telling you that corrective actions are required and taking the RIGHT steps to achieve your desired outcomes.
Key Call Center Metrics for Evaluating Customer Engagement
- Service Level (SL)– My favorite metric. Its very simply calculated as the percentage of inbound interactions answered within your organizations goals. The most common goal in our industry for voice interactions is still 80/20 or 80% of calls answered within 20 seconds. This SL goal offers the optimal balance of customer satisfaction and contact center efficiency. Many organizations like ASA as a substitute for SL. I intentionally avoid it. Because ASA is an average, its very misleading - many callers are answered right away without waiting and many callers wait in queue much longer than the average. I also don’t like this metric because it ignores abandon callers. This metric is typically applied to non-deferrable interactions like calls, chat, & web callback.
- Response Time is often used for deferrable transactions like email where the customer isn’t expecting a live agent to be waiting to assist them. A response time goal is how quickly the customer will receive an agent response. For example, if your goal is to answer emails within 1 business day, the expectation is that 100% of those emails will be answered in that time period. You still need to measure how consistently you are able to achieve that goal.
- Answer rate is simply the % of interactions that were answered. At the end of the day, this is critical. Our goal is to address every interaction and perhaps we don’t get to them as quickly as we would like but do we get to them all? I typically focus my secondary call routing approaches to ensure that my customers get as many interactions handled as possible to minimize those abandons. In reality, all organizations have a few percent of interactions abandon and that’s normal. It’s impractical to operate without any abandons unless you have unlimited funds or lives are LITERALLY on the line.
Additional Call Center Metrics to Consider
- Track Service Level by Interval - If you want to achieve an even higher standard, you can track SL by interval not as an average across all intervals in a day. In other words, what % of intervals did you hit your SL goal? In many organizations there are periods where the call center is skeleton staffed and the results are not very good but when combined with other intervals where the call center is fully staffed, the overall SL for the day hits the mark. If some organization measured SL by % of Intervals, the overall percentage would drop. It’s a good way for you to see how consistently you are delivering your desired results throughout the entire day.
- Occupancy – After all, you pay the call center agent to be on the phone so any time not on the phone may be considered unproductive; that may not be entirely accurate. Occupancy is a by-product of leadership’s ability to properly staff the call center and set the right SL goals. The higher the SL goal, the lower the Occupancy. Some people think occupancy = productivity? I’d offer an alternative opinion – Occupancy is a measure of leadership’s ability to find the right balance of volume to staffing to service level goals. There is an interrelationship here between these dynamics that needs to be understood. Once understood, you are in a much better position to effect change by championing the need based upon this knowledge. And more importantly, it is a barometer to know how close your agents are to burnout and morale issues. Once Occupancy gets into the upper 80% or higher, most agents will be negatively impacted.
- Idle Time – This is another leadership measure to gauge overall resource capacity planning. If agents are sitting idle too much, are your SL goals too high? Are you overstaffed? Do you have non-phone tasks they could be handling?
- Turnover – This is another measure of organization’s ability to provide strong leadership, the right tools, the right compensation, etc. Turnover is another bellwether metric that is indicative of the overall employment and hiring practices of the organization.
- Workforce Management (WFM) – for customers that have deployed a WFM solution, key metrics include forecast vs. actual volume and scheduled staff vs. actual staff. We have customers using various WFM tools and many have standardized on Monet for forecasting and real-time adherence that are fed data by the ACD. Our customers typically can achieve 95% forecast accuracy. Having accurate forecasts, leads to optimal schedules, aligning staff with the inbound interactions which leads to higher SLs and customer satisfaction. Accurate forecasting is a combination of science AND art and the more precision achieved will result in a contact center that has a strong plan for each day.
The above metrics are the most critical in nature. However, there are additional metrics that you may need to measure to monitor your agent performance.
Follow the link to watch our 24 minute webinar on Best Ways to Measure Your Call Center Reporting & Analytics and learn about the other important metrics.
Source: http://www.evolveip.net/key-steps-call-center-reporting-analytics
Publish Date: August 22, 2017 5:00 AM |
Evolve IP is on a Roll!
We are thrilled to announce that Evolve IP has once again made the Inc. 5000 list as one of the fastest growing private companies. The 2017 Inc. 5000, unveiled online at Inc.com and in the September issue of Inc., is recognized as having one of the most competitive crops in the list’s history. By being named in this list for the 5th time, Evolve IP earned a spot on the 2017 Honor Roll – a distinction which fewer than a tenth of Inc. 5000 honorees achieve. A few of the other companies that made the 2017 Honor Roll include Microsoft, Dell and LinkedIn.
In addition to being named to this year’s Inc. 5000, Evolve IP has received numerous nationally recognized honors, was named as a Visionary in the Gartner 2017 Magic Quadrant for Disaster Recovery as a Service (DRaaS) and we released Evolve Contact Suite, a comprehensive multi-channel solution for our award-winning contact center.
What sets Evolve IP apart from our competitors? Our unique culture and strategy.
Our expansion has been fueled by our ability to deliver customized, integrated cloud strategies in both cloud communications and cloud computing. By providing highly customized and integrated services that focus on customers’ current and future needs, Evolve IP is able to achieve a 98% retention rate and 95% customer satisfaction rate. And, with an incredible 94% associate retention rate, our long-tenured staff provides relationship continuity. Using funds from a 2016 investment from Boston private equity firm Great Hill Partners to accelerate organic growth and mergers and acquisitions across the globe and implementing an aggressive strategy to further accelerate intellectual property research and development, Evolve IP is truly on a roll!
To explore career opportunities, please click here and to learn more about our cloud services, click here.
Categories: Company News
Source: http://www.evolveip.net/evolve-ip-on-a-roll
Publish Date: August 18, 2017 5:00 AM |
Five Karate Principles for Business Leaders
For many people, Karate carries a sense of mystery and there are misconceptions that it is pseudo-religious or has spiritual overtones. Not quite. There are several branches to the family tree of traditional Japanese karate and each has a very similar set of principles. The founder of Shotokan karate, Gichin Funakoshi, was a poet and philosopher so there is some philosophical background. Here are Funakoshi’s five karate principles, known as the Dojo Kun (pronounced: do-jo koon), that every business leader can use every day.
- Seek Perfection of Character
Character is one of those things that everyone understands but can be hard to put into words. It is a person’s moral compass but it’s about more than just morality. It is the foundation of a leader. Remove a brick from that foundation and it may take a long time for the structure to settle, if it doesn’t completely crumble around you. In short, continue trying to be the best version of you that you can be. We’re all human and make mistakes but meddle with character and you’re asking for trouble.
- Be Faithful
This is not necessarily religious. In this context being faithful means finding something important to your organization, and being steadfast to it. This is your vision, your mission. Stay true to it. If you don’t believe it then neither will the rest of the organization. But if you truly believe your mission and preach it every day then your people will share your vision too. They’ll be faithful and out of this faith comes passion.
- Endeavor To Excel
This one seems obvious but there’s nuance here. Endeavor is an action word. It is something you strive for. Not once, not twice. It is something you do every day. Much like karate, there is no finish line. No matter how much training a karateka (karate practitioner) has, or how much endeavoring a business leader has done, there is no end because there is no mastery, only excellence which is not finite. Funakoshi said, “Karate is like boiling water, if you do not heat it constantly, it will cool.” Excellence is the same, it is something you work continually toward or else it will cool.
- Respect Others
Another no-brainer, right? Too many bad leaders think respect comes with the corner office. It doesn’t. You can’t force respect, you can’t demand it. Respect is earned and it is a two-way street. In order for people to respect you they need to know you’re one of them. They understand you have broader responsibilities but they need to feel that you’d roll up your sleeves and do the grunt work with them if and when you have to. And, you have to show respect to the people with whom you work. If there is a lack of respect in either direction you have to stop and ask yourself why because it’s time to make changes.
- Refrain From Violent Behavior
This may seem counter-intuitive to a non-practitioner of karate because karateka spend so much time training to punch, block, strike, and kick. To traditional martial artists, however, the notion of non-violence is deeply embedded. Reason and negotiation comes first, physical force is a last resort. In business, refraining from violent behavior is so obvious, it’s barely worth saying. Under no circumstances is violence acceptable in the workplace unless you’re a professional fighter. So, let’s look at the tenet less literally and replace the word “violent” with “aggressive”, “abusive”, “offensive”, or a myriad of other less-than-savory expressions.
Refraining from offensive behavior goes hand-in-hand with all of the other principles above. If you are offensive to your employees then you will lose their respect, your character foundation will crack, the employees will lose their faith, and ultimately their motivation to excel.
One of the nation’s fastest growing cloud companies, Evolve IP provides cloud services in virtually every industry including: healthcare, legal, insurance, banking, technology, travel, veterinary medicine, and retail and to some of the world’s most recognizable brands. The company’s Evolve IP OneCloudTM solution allows organizations to migrate multiple cloud computing and cloud communications services onto a single, unified platform including: virtual data centers / servers, disaster recovery, virtual desktops, IP phone systems / unified communications, contact centers, and more.
Source: http://www.evolveip.net/five-karate-principles-for-business-leaders
Publish Date: May 11, 2016 5:00 AM |
Cloud Services | High Risk, High Reward
Late last year, I posted an article advising you to pick your horse BEFORE the race even begins. You know you’ve struck a chord when your fellow competitors tell you that your article really hit home. That’s because we suppliers are the first to recognize that we’ve lost opportunities because of the confusion created by sales partners that have insisted on bringing multiple quotes to the table. Now, it seems that we’re hearing the same thing from our Master Agents, whose message to their sales partners is, “3 quotes don’t work in the cloud business.” So, now that we’ve seen validation from both the Suppliers and the Master Agents, how can the sales partners maintain their neutrality if they only bring one supplier to the table? Better yet, how can a sales partner demonstrate their value if all they’re doing is facilitating multiple meetings with multiple suppliers?
Simply stated, you’ve got to get better at qualifying the opportunity. By this point, we’ve shown you how to identify an “on-time” opportunity by asking the right questions to identify that impending event. Now, it’s all about having some faith in utilizing the resources of the Master Agent or your favorite supplier to engage with the prospect in order to move the deal forward. Think of it this way – you are actually doing your prospect a real disservice by bringing multiple suppliers to the table. You’ve got to be confident when you tell the prospect why you’ve chosen a particular supplier. We’ve seen this best demonstrated in VAR business when they explain that they’ve vetted the requirements in order to recommend the RIGHT partner and the RIGHT solution.
Now, let’s get back to the title, High Risk, High Reward:
The Risk – You might pick the wrong supplier! Two comments – You’ll only make that mistake once and if you are not taking advantage of the training programs offered by both the Suppliers and Masters, you risk being left behind.
The reward – Cloud deals, especially cloud computing deals, are worth an average of 3X the revenue as compared to telephony sales. Said another way, 100 seats of UC is $3500-$4000. 100 seats of VDI gets you over $10K!
As a sales partner, you’ve already demonstrated your willingness to take risks. Otherwise, you would still be working for somebody else. The Cloud gives you the ability to demonstrate your willingness to change the rules and I’m confident that you have the foresight to accept that challenge.
More about Evolve IP
One of the nation’s fastest growing cloud companies, Evolve IP provides cloud services in virtually every industry including: healthcare, legal, insurance, banking, technology, travel, veterinary medicine, and retail and to some of the world’s most recognizable brands. The company’s Evolve IP OneCloudTM solution allows organizations to migrate multiple cloud computing and cloud communications services onto a single, unified platform including: virtual data centers / servers, disaster recovery, virtual desktops, IP phone systems / unified communications, contact centers, and more.
Source: http://www.evolveip.net/cloud-services-high-risk-high-reward
Publish Date: April 18, 2016 5:00 AM |
Shooting For the Clouds: Congratulations to Jay Wright, the Villanova Wildcats and #Novanation
With 4.7 seconds on the clock Wildcats Forward Kris Jenkins inbounded the ball to Tournament MVP Ryan Arcidiacono. The senior captain dribbled 6 times – two with his left hand, four with his right – and found himself at the top of the key; just 1.7 seconds remained.
The next play took everyone in the building, including the Tar Heels by surprise. Villanova’s heart and soul, a light’s out shooter, dished the ball to the trailing Jenkins who, with half a second on the clock, let fly a life-altering three for the ages.
Jenkins stood statuesque watching the ball arch down, kiss the back left of the rim and fall through the netting as time expired. Jenkins drove his arms up as streamers and confetti fell from heavens. His teammates swarmed him and the #novanation exploded knowing Villanova had completed a most remarkable tourney run exactly where they were just months earlier … #1 in the nation. Champions. Winners.
Of course there was no luck in that play. The blueprint for success had been carefully architected and tested. And, ultimately, it was executed perfectly by the full team. It was designed by Jay Wright, the 2016 Naismith Coach of the Year, and a man driven by teamwork, effort and preparedness.
Back in 2015, just a few weeks before Villanova first claimed stake to being number 1, Evolve IP announced that Coach Jay Wright had become our company’s spokesperson. The qualities that drive Coach Wright, and the high-performing team he has recruited and mentored, have great parallels with the associates and leadership at Evolve IP. For example:
- A Great Team – Just like the Wildcats, Evolve IP recruits the best talent. And while we have loads of stars – you have to fit in with the culture, work as a team and put forth great effort – prima donnas need not apply. Ultimately, this pays off in numerous ways. With great people come amazing products and a great customer experience – how many businesses do you know have a 98% annual customer retention rate and customer raves like this?
- Roll-up the sleeves attitude – One of the most amazing parts of the Championship game occurred just before the final play when Daniel Ochefu, Villanova’s 6’11”forward, picked up the rag broom to clean off the sweat from the floor. Knowing full well that he would be key to the next play he made himself accountable to his team (and ‘Nova fans everywhere) to ensure its success. That kind of reliability and personal accountability is the same attitude that we bring to the table at Evolve IP and another reason why our customers love us.
- Winning – We’re obviously thrilled that Villanova has some new hardware and we’re proud of our own accomplishments as well. In 2015 alone we won numerous ‘best of’ product awards, were named one of the “Top Private Companies in the Nation” by Entrepreneur Magazine as well as winning numerous accolades for growth, best places to work and professional development.
- Preparedness – Jay Wright had the right strategy to win the game and the team was able to execute the plan perfectly. It was a play they had practiced every day during the “Wildcat Minute” – a late-game scenario drill. It’s also a lesson every business can learn from. Evolve IP’s cloud services allow businesses to survive the “late game scares” that occur with alarming frequency to almost every organization: server failures, network issues, environmental disasters and more. Using Evolve IP’s award-winning cloud communications and cloud computing services enables business continuity and provides the ultimate in preparedness and security. Click for our complimentary business continuity checklist – it will either help you get started with a plan, or help ensure you have all of the elements you need in your current strategy.
Congratulations to Jay Wright and the Villanova Wildcats!
Publish Date: April 5, 2016 5:00 AM |
Metro Meltdown: Business Continuity and How to Avoid Lost Productivity
The Metro subway mess was much more than a commuting nightmare – it also cost organizations productivity and revenue.
There have been two major incidents in the past two years on the DC Metro. The first was the tragic Yellow Gas Incident in January of 2015 where an electrical malfunction caused a train to fill with smoke sickening 80 people and tragically killing one.
In recent news, Metro board Chairman Jack Evans stated, “the Metro is in such need of repair that the transit system could shut down an entire rail line for as long as six months to do needed maintenance,” and the region’s travelers agree. In fact, a Washington Post User Poll asked, “Should Metro shut down an entire rail line for an extended period of time to make repairs?” as of 3/31 at 9:00 AM the results were leaning towards YES with 64%.
The impact of such a shutdown is not insignificant. There are 6,032,744 residents in the DC Metro area making 798,456 trips per weekday. Commuters from the surrounding Maryland and Virginia suburbs raise the city’s population to more than one million during the workweek. So, what happens if roughly 10% of the metro population loses their main method of transportation for half a year? Evans stated, “People will go crazy.”.
Considering the already brutal traffic getting in the DC area businesses can expect decreased productivity due to increased commuting time, higher levels of employee stress and increased demands for Work From Home (WFH) programs.
During the March Metro meltdown, we helped thousands of Washington DC area users stay productive at home (or their local Starbucks). How did we do this? With a variety of services that enable real business continuity. Here are a few examples:
- Using our IP Phone System, associates easily transferred office phones to mobile phones – with mobile phones appearing as office phones to their customers
- Leveraging virtual desktops, employees accessed your application files – exactly where you left them – on Office 365, Adobe, their CRM, and more
- With unified communications features, users were able to:
- Listen to voicemail in email (and answer emails of course)
- Dial into Web / conference calls
- Share desktops to edit PowerPoints with co-workers
To put it bluntly, other than wearing sweats and not having to listen to the annoying guy a couple of cubes away, using our cloud services made working remotely no different than being in the office.
These are losses that don’t ever have to happen to your organization whether the cause is a fire at the L’Enfant station, a snow storm or an IT hardware failure. Learn more about our cloud-based business continuity services.
Source: http://www.evolveip.net/business-continuity-and-how-to-avoid-lost-productivity
Publish Date: April 4, 2016 5:00 AM |
What did half of departmental cloud deployments not include?
If you looked at information technology as a sports team you’d have a pretty typical cast of characters. You’d rely heavily on Microsoft Mike, the dependable veteran. You’d see David “Desktop” Dell every day in the locker room, after all he’s your annual free-agent signing, and then there would be your franchise player, known only as “The Cloud.” He’s the kid who came up through the ranks practically out of nowhere. The front office loved him from the start, other players were jealous and talked him down but ultimately – he’s delivered and he’s now winning fans across the board.
In Evolve IP’s 2016 survey on cloud adoption we’ve learned that “The Cloud” has gone from promising rookie to the face of the franchise. In fact, based on the results, he has believers in every part of the organization, he is well-liked (even loved), he integrates with virtually everyone, and he is trusted like never before. As you would expect, with this kind of universal appeal, The Cloud is in high demand.
Monday morning quarterbacks concur. According to Gartner, spending on Infrastructure as a Service (IaaS) will have a 29.1% CAGR from 2014 – 2019 with sales of $16.5 billion in 2015. Cisco echoes the cheers for The Cloud noting that cloud apps will account for 90% of total mobile data traffic by 2019.
Evolve IP’s exclusive research, which also trends statistics going back to 2013, looked at the impact of The Cloud with the following areas of concentration:
- IT and executive beliefs – Key finding: Executives and IT managers / directors are finally in alignment about the value of the cloud
- Cloud services adoption trends – Key finding: 91% of all respondents have a service in the cloud
- Cloud implementations – Key finding: 50% of those that deployed a cloud service ‘in-house’ would outsource the next time
- Expectations and concerns – Key finding: 62% of respondents feel their data is safest from malicious attacks in the cloud (versus data on premises)/
- Departmental implementations – Key finding: about 50% of all departmental deployments did not include IT
- Budgets – Key finding: Over ½ of respondents expect to spend more on the cloud in 2016 than they did in 2015
The survey was exclusively focused on IT professionals and executives involved in approving and/or implementing cloud strategies. 1,080 companies participated in this seminal web-based survey, making it one of the most thorough examinations completed on this topic.
Source: http://www.evolveip.net/what-did-half-of-departmental-cloud-deployments-not-include
Publish Date: March 12, 2016 5:00 AM |
A Simple Way to Make the Case for DRaaS
In our highly interconnected world, the requirements of technology and infrastructure are continually evolving and the roles and responsibilities related to designing and implementing Disaster Recovery (DR) and Business Continuity (BC) are changing. As you pursue opportunities to reduce risk exposure, while increasing the strategic value of your department, you’ve likely discovered Disaster Recovery-as-a-Service (DRaaS). As a cloud-based service, DRaaS provides data loss prevention and business continuity options that reduce complexities of disaster recovery, mitigating the effects of a disruptive event. It’s becoming less a question of whether organizations benefit from DRaaS and more a question of how painful (or damaging) it will be to continue to manage premise-based data centers.
“…companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.” ~Michael Porter
Cloud-based services can boost the speed and agility of IT infrastructure paving a path to performance and a new way of operating. But if cloud-based services are new to your organization, your adoption may be met with resistance. Perceived ambiguity and risk around your initiatives are sure ways to derail your efforts. Addressing relative advantage, observability, trialability, compatibility, and complexity – the five pillars of the widely accepted Technology Acceptance Model (TAM) – will significantly improve your ability to drive change and gain support for implementing DRaaS …and other cloud-based initiatives!
Speaking Points to Influence the Acceptance of a DRaaS Solution
- Relative Advantage – the degree to which DRaaS is perceived as being better than the solution/strategy it is replacing.
People, processes and technologies are all prone to flaws. Cloud-based services such as DRaaS mitigate risk exposure through automated, off-site backup. In addition to peace of mind and convenience, the cloud-based model introduces flexibility and scale.
A few additional advantages to highlight:
- Recovery Point Objective (RPO) and Recovery Time Objective (RTO) service level agreements with RPOs measured in seconds, not hours;
- Multiple options to establish private connectivity as if the servers were still sitting at your own on-premise data center;
- Increases reliability with automatic failover;
- Enhances security posture adding defense, depth, and encryption; and
- Shift CapEx to OpEx by replacing the unpredictable costs of maintaining or replacing hardware with a predictable, monthly recurring services fee.
If your organization frequently needs a secondary environment for application development, patch testing, etc., emphasize that the DRaaS platform can easily be used for this purpose.
- Observability – the degree to which the results of DRaaS are visible to others.
The ability to perform isolated Disaster Recovery testing during the workday without impacting production provides current DRaaS subscribers clear evidence that data is synchronized in near real time and easily accessed.
Social Proof and numbers provide visibility to the organizations that have not yet adopted DRaaS.
Since DRaaS frees your organizations from the endless cycle of purchasing, supporting, upgrading, and ultimately replacing expensive on-premise infrastructure, mapping your current spend to that of a DRaaS offering will significantly influence support. Another compelling indicator of results can be communicated through the sharing of case studies and peer references.
- Trialability – the degree to which DRaaS may be experimented with on a limited basis.
The easier it is to test an innovation, the higher the likelihood of adoption. Because no infrastructure is required, you can quickly and easily pilot a DRaaS solution for proof-of-concept validation. Not all DRaaS providers offer a trial yet it is a valuable and important opportunity. The trial offers an opportunity to experience the people, process, and technology before fully embracing the solution and provider.
- Compatibility – the degree to which DRaaS aligns with the existing values and experiences of the organization.
As a cloud-based service, it is important to communicate that technical compatibility is not factor. You can, however, draw attention to compatibility between DRaaS and the organization itself. Look for opportunities to correlate DRaaS with strategic business objectives, your organization’s mission statement and/or values. If your organization is subject to compliance and regulatory requirements, DRaaS will effectively address reporting and auditing.
- Complexity – the degree to which DRaaS is perceived to be difficult to implement, manage, and support.
Reducing complexity is the hallmark of DRaaS and is one of the reasons it successfully mitigates the effects of a disruptive event.
The results of Evolve IP’s “2015 Disaster Recovery and Business Continuity Survey” revealed that of the types and durations of losses during incidents, the highest percentage of permanent loss was of backups that were not recoverable, followed by loss of critical data. Additionally, the highest percentages of losses for one or several days were loss of network connectivity, loss of a host machine, and loss of a critical application.
Simplifying the people, process, and technology components of your DR and BC plan through DRaaS will reduce your exposure to disruption and increase your ability to retain data.
Your Journey to the Cloud
As you evaluate DRaaS and other opportunities for migrating to cloud-based services in favor of on-premises infrastructure, you’re likely to have many questions. Don’t let intimidation or lack of expertise keep you from learning more about cloud-based solutions. As the nation’s only single-source cloud services provider, we are uniquely positioned to help you navigate options and guide your journey.
Source: http://www.evolveip.net/a-simple-way-to-make-the-case-for-draas
Publish Date: February 23, 2016 5:00 AM |
Are You Leveraging Your Phone System to Improve Your Business?
Businesses often look to new software and updated processes to improve their business. So, why is it that when it comes to their phone systems, they are resistant to change and instead want to stick with the status quo?
Organizations that seek to leverage technology to improve their businesses should be looking at the ways they could do this with their phone system, because they are often using the same old processes that they have been using for twenty-some years. Imagine if you were still using the same computer you used 20 years ago!
An example I see regularly at Evolve IP: our expert technology advisors will coach a new customer about the benefits of auto attendant or call center technology when they identify a situation where it would improve their business, but the customer declines because they want the “personal touch” of a receptionist, even when the user experience is worse for it (i.e. “Thank you for calling ABC Company, please hold…”)
In other cases, they are just resistant to change (i.e. “This is how we’ve always done it.”) Many organizations are still relying on outdated, inefficient “call park” technology, where a caller is parked and a message is broadcast, usually overhead, for so-and-so to pick up the call. This is disruptive to the entire organization. There are, of course, exceptions such as a car dealership, where the majority of employees don’t spend their day sitting at a designated workspace – a feature that service providers can also help with.
Why should people change their phone system?
There are certainly many reasons that organizations should consider a new phone system, but in regards to leveraging the technology to improve their business, it comes down to a couple of things: improved customer experience and staff efficiency.
It’s true that some people don’t like “talking” to an auto-attendant or waiting for a call center agent, but the reality is that it streamlines the process and improves the customer experience. Today’s phone system technology offers a variety of options to improve the customer experience over “what we’ve always done”.
Have you ever been on a call and told your whole story to the first person then they transfer you to another person and you have to repeat your story again? That is a much worse experience than tapping a few phone buttons to select the right option to route your call to the person who can actually help you. And, of course, we all know that if the caller really prefers to speak to an operator, they only need to press zero.
In regards to efficiency, why should the call be answered by a receptionist if the only reason they answer the phone is to transfer calls and they are not actually the person who can help the caller? Does this kind of human touch really improve the customer experience? Why not get the call to the right person the first time? Instead, set up your call flow to direct the caller to exactly whom she needs to talk to the first time, thus shortening the overall wait time for the caller and improving their experience with your company, while reducing the burden on your staff.
You certainly do not want a menu tree that runs 100 options deep (try to keep it to two levels, three at most); you want to keep it focused on just a few of the best options. A good, consultative service provider should have professionals on staff who will help you design an efficient call flow and set things up in the most helpful and efficient manner for your business.
The next time you are looking for ways to improve your business via technology improvements, don’t forget to take a good look at your phone system. If you are looking for more information about deciding whether or not to move to a new phone system, click here to download a copy of Evolve IP’s 9 Signs it’s Time to Upgrade Your Phone System.
Source: http://www.evolveip.net/are-you-leveraging-your-phone-system-to-improve-your-business
Publish Date: February 14, 2016 5:00 AM |