Nationwide Coalition Group
Web-Based Voter Registration Chase Calls
The Story: A nation-wide coalition group launched a web-based voter registration campaign in a targeted state to a targeted audience. Any individual who completed the voter registration form on their website were directed to print and mail their form to a specific election official’s address to complete voter registration. These individuals provided their name and address to the website and most opted in to give the coalition their phone number.
FLS’s role in this campaign was to provide data enhancement, verification of voter registration records and Live Chase Calls to the records provided by the coalition’s website.
Result: Over a period of time, FLS conducted Live Chase calls for 3 days each month to the coalition’s records with phones. We identified hundreds of records that responded they had mailed in their voter registration application. To those potential voters who we did not reach Live, we left thousands of messages onto voicemails, all to remind
registrants to mail in their application. Each person who filled out a voter registration form was continuously checked using our data enhancement tools to match them to the state voter file. FLS’s Data Team also created a complete data analysis of the program for the client.
Takeaway: In the end, more than 15,000 individuals used the coalition website to fill out a voter registration form and FLS verified that more than 54% of these records are registered voters in that state. In comparison, a traditional voter registration drive will normally achieve only a 10-20% return.
This technology-based voter registration method could prove to be a remarkable tool for reaching out to the targeted audience in the coalition’s other targeted states.
Publish Date: February 23, 2018 5:00 AM
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