3 Things To Remember While Doing Lead Generation Without Skimping On Customer Experience

Customer experience is a leading factor in today’s marketing world that means more than optimizing your social media and web page design. A brand culture and identity should encompass all areas of interaction, including newsletters, email, as well as lead generation.

Today people would not surrender their precious information just like that in exchange for daily spam. Today, customers are looking for quality, content-rich data, and connection. If a business wants to brand itself as part of a community, it needs to make every interaction valuable. The future of successful lead generation is in providing relevant, high-quality information, understanding your audience’s buying process, and following-up with customers.

The lack of communication between departments in an organization is another important factor to consider concerning lead generation. Getting your departments to work together can make lead generation easier than you could have ever believed.

One way to fight the silo effect is to invest in sales-enabling tools, which can help your sales and marketing teams work together. Tools such as these allow each department to better succeed in their pursuits. The sales team can provide more relevant input to the content the marketing team distributes to customers and leads, which in turn can increase sales for the sales team.

1. Understand Your Prospects’ Buying Process

Map Out Buying Patterns – Most potential buyers follow a degree of predictability, but their goals can change midway through a task. Social media can help make you aware of the changing wants and needs of your audience. Businesses that anticipate future behavior can address unique concerns via different sales and marketing approaches. Answer questions, educate, and discuss relevant issues to encourage customers to interact more.

Tap Into Social Media Channels – You can gather valuable data from social forums that will give you insights into prospective customers. But don’t forget this is an opportunity for prospective customers to gain insight into your business as well. That is why it is important to utilize your social media platforms as an extension of customer service rather than just to sell your products or services.

Use Your Feedback – By organizing and creating a feedback loop among departments—part of defeating the silo effect—a business can avoid overlooking essential information. Address specific questions and determine what resonates with an audience. Collate data and present the most relevant information to prospects. Comment sections, reviews, and polls are good means of obtaining data as well, but complaints and customer service shouldn’t be ignored either.

Asking yourself how can you streamline the buying process, what strategies are working, and what benefits people are getting out of your services can help you better understand your customers and generate new leads. Consider different ways to close the customer satisfaction gap. Understanding the customer is the best means of building a business.

2. Analyze Your Results to Predict the Future

Are prospects happy with their outcomes? What went right and what went wrong? Such questions can result in lead-generating answers. Using comments and opinions, following-up, and tracking trends can steer you to a broader audience. Gear your newsletters and other customer contacts accordingly. Serve your prospects. They will appreciate it.

3. Follow-Up with Tact

You should always follow-up — one of the most nurturing business components—with tact and respect. Consider your prospective buyers’ journeys. At what point in the buying process are they? What can help them reach a decision?

Businesses can benefit by targeting follow-ups to suit their prospects’ needs. Supportive tidbits and important news will keep customers familiar with, and interested in a company. A firm can add a call to action or provide contact details to help buyers easily obtain further information.

If the prospect has a specific concern—provide educational material. Serving as a resource is a good way to establish a relationship. Should prospects be wavering on taking action—help them discern facts and figures.

It’s not the volume of information a prospect receives that earns a company respect; it’s the quality of the information. Businesses should focus on making all of their communication worthy of attention. Companies that do their best to take their prospects where they want to go will be the ones that come out on top.

Source: http://www.fusionbposervices.com/blog/3-things-to-remember-while-doing-lead-generation-without-skimping-on-customer-experience.html

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Premium Listing Call Center Studio Call Center Studio Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.

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AMC Technology DaVinci DaVinci provides Computer Telephony Integration (CTI) to a library of pre-built applications + UXiPaaS (User Experience Integration Platform as a Service) built specifically for contact centers. As contact center needs evolve, organizations need to have access to extend or create new functionality, without waiting to be a part of a software roadmap. Get the benefits of CTI within your CRM like screen pop, click-to-dial, screen transfer, speed dial and more, but future-proof your contact center so you can expand and integrate how and when you want.

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Consilium Software Consilium UniAgent™ Today’s call centers need their agents to work more naturally, and respond better and faster. Here, we talk about the innovations Consilium has made with the latest desktop and mobile agent releases of the UniAgent™ CRM connector. From small enterprises to Fortune 500 companies and governments across 110 countries, UniAgent™ comes into action right at the moment of reckoning, making every contact center experience engaging and personalized, powered by simplified customer identification and anticipating customer needs. UniAgent™ provides CRM integrations between all the Cisco contact center solutions (UCCX, PCCE, UCCE and HCS-CC) and over 20 CRMs, such as Salesforce, Microsoft Dynamics 365... (read more)Today’s call centers need their agents to work more naturally, and respond better and faster. Here, we talk about the innovations Consilium has made with the latest desktop and mobile agent releases of the UniAgent™ CRM connector. From small enterprises to Fortune 500 companies and governments across 110 countries, UniAgent™ comes into action right at the moment of reckoning, making every contact center experience engaging and personalized, powered by simplified customer identification and anticipating customer needs. UniAgent™ provides CRM integrations between all the Cisco contact center solutions (UCCX, PCCE, UCCE and HCS-CC) and over 20 CRMs, such as Salesforce, Microsoft Dynamics 365, Oracle Service Cloud & Siebel, BMC Remedy, Sugar CRM, ServiceNow, SAP C4C, FreshDesk, and more. Consilium UniAgent™ CRM connectors are proven in over 110 countries with thousands of agents globally. Enterprises are proactively working towards enhancing their Customer Experience (CX) strategy to optimize omnichannel interaction throughout the customer lifecycle. Consilium UniAgent™ is delivering this as a Connected Digital Experience, being at the center of the agent and customer interaction. The 8.0 release of UniAgent™ is designed to help organizations deliver intuitive, contextual and experience-driven customer service across voice and digital channels (chat, SMS and social media.) As we enter the next stage of the global pandemic, contact centers are faced with the prospect of permanently allowing at least some of their agents to be Work-from-Home agents, without reducing the customer experience (CX.) UniAgent™ Mobile (UA™ Mobile) provides a mobile phone-based solution for Work-from-Home (WFH) agents, and can also be used from tablets or PC’s, all without the need for installing anything or requiring VPN. UniAgent™ is now available in a cloud-hosted deployment model. Our choices of subscription-based or owned-license pricing gives the flexibility customers and partners need. UniAgent™ can reduce call handling time, accelerate resolutions, and allow for faster call processing to reduce customer wait times in queue. Contact centers can shorten the total time agents spend on inbound and outbound calls, increasing agent productivity by up to 25% by providing customer information to an agent's desktop at the same time the customer call arrives. This cost saving alone can provide a rapid return on investment (ROI). In addition, quick resolution of customer concerns is possible because agents can now use the historical information in CRM’s to shorten call hold times and quickly address the problem. Finally, simple on-screen click-to-talk capabilities are integrated into the CRM screen, allowing agents to initiate outbound calls quickly. Features and Benefits • Automatic logging: Administrators and managers get Cisco CUIC reporting of all agent activity, and voice and non-voice contact activity is also saved to the CRM. • Omnichannel federation: Support for voice, chat, email, and Universal Queue/UQ routing with Single-Sign-On supported • One-click dialing: Agents need only to click on a phone number once in the CRM to place calls, saving time and removing the possibility of dialing wrong numbers. • Pre-packaged integration: Allows pre-packaged integration between CRM’s and the Cisco Unified Contact Center solutions for fast, easy installation, and easy upgrades when Cisco Unified Contact Center and CRM product versions change. • Full telephony functions: All telephony functions in the CRM agent desktop including phone control, caller identification, and screen pops • Proven architecture: A robust, proven architecture that has been successfully deployed for governments and Fortune 500 companies since 2008.

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PhoneIQ PhoneIQ What is PhoneIQ? PhoneIQ is the modern cloud phone system and contact center platform built exclusively for companies on Salesforce. Our all-in-one cloud communications platform brings together power dialing, local presence, voicemail drop, Salesforce call routing, call recording and a complete PBX replacement that lives within your CRM. With support for desktop, mobile, and desk phones, PhoneIQ works seamlessly at the office or remote, logging all interactions in Salesforce and generating reports in real-time. Best For Companies using Salesforce and looking for a phone system, dialer, or contact center software that provides deep integration capabilities with their CRM and expert Salesforce support.

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The Primas Group Primas CX Primas CX is a CTI-based contact center enhancement suite that takes your contact center software to the next level. It provides a set of tools that every contact center needs, over and above their vendor features. *Advanced Call Back in Queue & SMS in Queue *Agent Screen Pop *Chatbot Automation *Welcome Back Greeting *Post Contact Survey *Dropped Call Reconnect *Digital Front Door & Many more As a Vendor Agnostic ISV, we pride ourselves on delivering the best COTS & Custom solutions for any contact center in any industry.

 

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