As technology succeeds one after the other and modern commerce are shaped by customers, sales remain constant as it is the lifeblood of any enterprise. A good sales person strives to refine his or her knowledge of customer behavior and take grasp of the selling arena in order to keep up with the sales performance needed by the business. It is the same situation applied to sales teams where skills and instincts are no longer enough in this day and age to win the market.
Embedded technology for sales such as Analytics and Business Intelligence are now considered as essentials rather than an accessory for sales teams. More often in the future, it is the difference between success when it comes to exceeding sales targets and floundering in the dark in chasing unattainable goals.
Sales targets, no matter how ambitious -- are often rationalized and given weight with the proper insight on how to achieve it. This is where platforms such as analytics and business intelligence are utilized to quantify both success and failure as factors into variables with a definite statistical yield.
Let’s define and distinguish the difference of Analytics and Business Intelligence:
Analytics – is the practice of iteration, methodical exploration of an organization's data such as sales, with an emphasis on statistical analysis. Business analytics is used by companies committed to data-driven decision-making on fields such as sales.
Business Intelligence - is a process driven by technology for analyzing data and presenting actionable information to help executives, sales managers and other key decision makers make informed business decisions out of quantifiable evidence.
Below are factors how Analytics and Business Intelligence as components or centralized platforms to launch on are changing the sales arena.
Skill and experience for each member of the sales teams still matter as the technology of Analytics and Business Intelligence are based to bolster their performance through quantifiable data that is derived from the field personnel and how prospects are reacting whether they fall into the pre-sales or missed opportunities categories. The idea is that data driven decisions based on key insight will help improve individual and team sales performance.
When it comes to outbound sales outsourcing where a business places their trust in a contact centre provider to help bolster sales while maintaining the brand’s market integrity, a solutions provider such as Global TeleForce utilizes sales analytics and business intelligence to maintain performance and exceed sales targets through the statistical maturation of the campaign. That way, we make informed sales decisions to further improve the campaign.
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Publish Date: January 3, 2018 5:00 AM
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|2.)||Computer Data Services, LLC|
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