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How to Align Your Sales and Marketing Teams - Globalteleforce - ContactCenterWorld.com Blog

How to Align Your Sales and Marketing Teams

Ah...the sales and marketing team, whether you are in a huge or small company, these two departments or teams are the lifeblood or every business.

Unfortunately, these two teams often clash, but for the right reasons of course, and that is both team want to help the business grow. The problem is, usually, they have different ways of processing things and delivering results.

In an article by Huffington Post, did you know that when the marketing and sales team are in tune together, it resulted in almost 40 percent more revenue? Imagine all that potential growth, wasting away just because of misalignment. Luckily, we're here to tell you how to make these two teams work together like coffee and pastries.

1. Unite Under a Common Goal

As we've mentioned, both teams just want to achieve a common goal - business growth. So why not align them together so both teams know what the other wants to happen and how they will make it happen?

Take this for example, the contact centre inbound sales team wants to convert leads immediately, while the marketing team wants to take their time for a potentially bigger profit. Let them meet and talk so they can meet halfway on how both of their specific goals can be achieved.

2. Hold Meetings

Did you know that holding meetings is the most efficient way to waste time at the office?

Just kidding.

Meetings are the perfect way to align both teams as it allows them to exchange information and maybe even build camaraderie along the way. Remember, they don't exactly have to be the best of friends, but trust and a semblance of cordiality is important when it comes to working together.

3. Use Technology

We are not cavemen...we have TECHNOLOGY!

It has been found out that it interdepartmental alignment was made more possible and smoother if the proper tech has been used. Project management tools such as Basecamp, Trello and Salesforce have been found out to help different teams, in this case marketing and sales, to align better, therefore making the process smoother and more efficient.

A unified business is a healthy business! Let your teams BOND TODAY!

Source: http://globalteleforce.com/blog/how-to-align-your-sales-and-marketing-teams

Publish Date: December 19, 2016 5:00 AM


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OneDesk's software combines Helpdesk & Project Management into one application. No need to purchase, integrate and switch between applications. Your team can support your customers and work on projects in one place. Aimed at SMBs as well as departments at large enterprises, OneDesk is frequently used by project managers, customer service, IT, professional services and more. This easy-to-use, feature-rich, and highly configurable software can manage both ticket & task workflows.
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