Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Inbound Sales How Analytics and Business Intelligence is Changing the Game - Globalteleforce - Blog

Inbound Sales How Analytics and Business Intelligence is Changing the Game

Inbound sales accounts are traditionally viewed as the campaign with a much easier orientation compared to outbound sales accounts. Unlike outbound sales, inbound sales is the setup where the customers are the ones contacting you and that initiates the sales call.

However, Inbound sales accounts are much more demanding in the sense where there is a much greater focus on the rate of conversion. When it comes to the volume of sales calls received versus the drop-offs – where the sales representative fails to make a sale, these are situations that can be quantified through the use of numbers.

In the objective of converting more and trying to infuse value that is geared for customer loyalty, numbers do tell the story – only when we quantify these numbers into statistics that support a situation or tendency that verifies our assumption. These assumptions are often based on the “gut-feeling” of a sales person’s instinctive trait when it comes to making a sale. Through numbers and statistics, the old adage or sales beliefs are best given credence when verified under proven data to back up the claim.

Enter Analytics and Business Intelligence where even inbound sales account types are getting the benefit in the form of both insight and data driven actions that help further refine our rates of conversion.  Both analytics and Business Intelligence are designed to be integrated as the essential backbone of sales teams that are the ones receiving sales calls from potential customers.

Currently, here are the scenarios where Analytics and Business Intelligence are bolstering the performance of inbound sales campaigns:

  1. Convert More Inbound Sales Calls – Inbound sales campaigns are considered a short funnel where interaction is expected to be based on a customer calling and the sales representative answering. But even on a simpler model, sales drop-offs or “failing to make the sale” scenarios are inevitable. As drop-offs are part of the experience, data being derived from those failure scenarios become valuable where analytics or the business intelligence platform actively compiles, quantifies and draws strong data correlations basing on customer behavior and the prevailing variables attributed on why the sales call did not push thru.

By continuously gathering data, we are gaining insight on recurring factors that hinder the sale. By taking action on such data driven scenarios and comparing benchmarks for improvement, we are able to refine our sales call further, therefore we are positioning ourselves.


  1. Pass Data to Marketing – Data and statistics derived from either analytics or business intelligence when it comes to inbound sales campaigns are not exclusive to the sales team to use. These data and statistics can be passed to the marketing and sales support teams for them to discover the meaningful correlation of sales to marketing and sales to customer support. When properly mapped, sales data help bridge the customer journey.


  1. Improve Campaign Performance Moving Forward – As sales data and statistics are put to good use and archived under a proactive measurement of trends and visualization, this becomes a part of historical reporting which can be used to compare present and past performances. In between, we discover the variables that helped sales excel past their expected performance.


  1. Improve Customer Journey – Data and statistics within the sales campaign is not just limited to improving the sales performance of the department. Rather, the data can also be used to map the customer journey from acquisition, lifecycle and re-engagement. The data derived from the customer part can be used to improve the overall customer experience, therefore bolstering the business reputation and creating more meaningful relationships.


While many view inbound sales campaigns as a much easier venture compared to outbound sales campaigns that involve cold calling to create opportunities, it is easy to get complacent and rely on the recommended routine to satisfy sales quotas. In a competitive industry such as retail or telecommunications, inbound sales campaigns are in need of technology such as analytics and business intelligence in order to pilot a program that is geared for success and constant improvement as the campaign moves forward.

When it comes to outsourcing inbound sales teams, companies should look for providers that are progressive in its methodology and offers the most value to the business or brand. Global TeleForce has over six years of experience in the sales arena and our data-driven veteran sales team all operate under an analytics / business intelligence program in order to help you win your market. This way, we guarantee results to our clients and partners when it comes to outsourcing.

To know more about our inbound sales program, contact us today AU +1300 77 88 62 or PH +63 917 5680402 | +63 917 5166897 or email us at:


Publish Date: January 5, 2018

2023 Buyers Guide Employee Engagement Solutions

Typical Problem!

In-house surveys can be time consuming, cumbersome at best and many staff often don't provide valid feedback as they fear ‘being too honest' with their employer for fear of retribution.

Even some 3rd party ‘managed' surveys can be challenging, costly and then there is no benchmark or significant value other than ‘managed by a 3rd party' approach, which leads to the problem of validity of data, security and integrity plus costs and time required by you.

The Solution!

TopPlace2Work is an easy to use program that allows you to gather valuable data on employee morale and engagement.

View more from Globalteleforce

Recent Blog Posts:
How Knowledge Base Technical Support Matures and Moves with the Tech EconomyJanuary 11, 2018
Why Businesses Prefer CRM Powered Customer Service When it comes to OutsourcingJanuary 9, 2018
Inbound Sales How Analytics and Business Intelligence is Changing the GameJanuary 5, 2018
Outbound Sales: How Analytics and Business Intelligence are Changing the GameJanuary 3, 2018
Holidays 2017: Dishing Out Awesome Customer SupportDecember 21, 2017
Holiday: How to Ramp Up Your Customer ServiceDecember 11, 2017
How Digital Content Can Help Boost Your Customer Support PlatformNovember 23, 2017
Key Resolutions for better Customer Experience in 2018November 22, 2017
Contact Centres Pushing Philippines IT-BPM in Global OutsourcingNovember 13, 2017
Halloween 2017: How Your Customer Service is SCARING Away Your CustomersOctober 30, 2017

About us - in 60 seconds!

Submit Event

Upcoming Events

Europe's leading call & contact center event is now arriving at the U.S., showcasing the latest and most effective technologies, strategies and advancements to industry professionals who are looking to excel in the customer engagement world!

Disco... Read More...

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =