CX Trends Forecast Disrupter No. 1: 5 Ways to Reduce Effort

Posted by Lauren Kindzierski

HGS recently released a white paper on this year’s 10 customer experience disrupters—those that are sure to alter the CX landscape this year. Over the next few months, we’ll dedicate a blog to each of these CX game changers. Here we dissect Disrupter No. 1, Reducing Customer Effort, highlighting five strategies designed to reduce the burden on the customer for an improved and more frictionless CX to ultimately drive a higher CSAT and NPS score for your business.

Leading to Low Effort

What do customers really want? It’s an efficient, satisfactory solution to their queries, according to a recent study conducted by the Corporate Executive Board and published by the Harvard Business Review. The study demonstrated that reducing customer effort increases the likelihood that the customer will return, increases the amount they will spend and increases their propensity to speak positively about the company – in other words they will become more loyal. The research also states that low effort scores led to a 94% likelihood to repurchase and an 88% chance to increase spend. All the more reason to initiate these five strategies for a better CX:

1. Ensure self-assessment of customer service processes. Self-assessment is a great way of understanding the effectiveness of the customer experience process. A customer journey map will determine where you are at in your digital transformation. At each customer touchpoint, how much effort are customers putting forth? The right map will cover all digital channels: text, chat, web, and social, as well as voice. Review the entire customer journey for an apt understanding of processes that push customers to invest too much effort. Only then will your digital transformation strategy address your greatest CX weaknesses—those processes and pain points that exact the most customer effort.
2. Analyze the voice of your customer. Gather, act, and analyze customer feedback to ensure your understanding of high- effort touchpoints. This analysis should reach all levels of CX—beyond customer surveys, for the most comprehensive, detailed feedback (that also reflects your digital delivery). Compile customer chat transcripts, text messages, and emails, as well as customer surveys, to decode customer input with analytics.
3. Take a more strategic approach to self-service. Self-service should be the foundation for future customer interactions, with agent assistance integrated in seamlessly when it adds value to the consumer’s interaction. Keeping up means focusing on outcomes, like measuring the effectiveness of FAQs in terms of resolving customer issues and applying interaction analytics to top contact driver analysis. Aim for a smart, seamless user experience that drives automation first. For example, FAQ resolution measurement can reveal important structural challenges to predictive resolution to customer queries, such as pushing out how-to videos. At HGS, we’ve measured and rebuilt self-service for one client to design a device-agnostic platform, for a resulting 97% query resolution rate online, in just 90 days. Comprising knowledge management, CRM, and analytics capabilities, this DNA tool empower self-service and addresses customer queries at the earliest touchpoint, for optimized customer experience. These types of strategic tools and innovation will streamline and simplify your customer experience to help customers find the information they need quickly and efficiently.
4. Get ready: The bots are coming. It’s important to embrace the disruption—those innovative tools that add automation to your self-service delivery. Today more third-party providers are focused on automation for more efficient and cost-effective workflows. This means bots—the delivery method of robotic automation. And bots bring real outcomes—cost benefits and improved efficiency over manual process handling and ability to leverage application software without integration. In the front office, automation is improving experiences for customers by getting them the right answer, fast. In fact, HGS has been able to employ bots to unlock for our clients results like reduced processing time by about 75% in some of the processes. And you aren’t losing out on tone of CX delivery—today’s bots use natural language so customers never know there isn’t a live agent behind delivery. Autotext, autochat, autosocial: Add this innovation to your self-service delivery, for CX that meets today’s demand.
5. Employ digital for proactive, optimized CX. Digital tools are breaking barriers in terms of redefining the customer experience. For example, with SMS service delivery, businesses can make transformational improvements in customer experience, with alerts and prompts, such as bill payment reminders, order status updates, and warranty expiration notices. Today’s innovation is geared toward this level of proactive service, which ultimately boosts CX and also drives significant operational performance improvement.

These five straightforward strategies will help your customers get the right answer, fast, for optimize customer experience. Reducing your customers’ effort will allow your company to focus more on your core business and aim for higher quality work with relative ease.

Source: http://www.teamhgs.com/blog/cx-trends-forecast-disrupter-no-1-5-ways-to-reduce-effort/

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1.)

Acqueon Technologies Inc. Acqueon's AI-driven conversational engagement software enables sales, marketing and service organizations to engage in emotionally connected dialogs with customers via their channel of choice for significantly improved results. The Acqueon suite adds multichannel campaign management, contact center analytics, desktop, and CRM connectors for your contact center software of choice, including Amazon Connect, Cisco, Nice inContact, and Twilio. Acqueon conversational engagement software leverages the Acqueon IQ platform to aggregate data from the various applications, assemble rich customer contexts, and drive next-best-action using powerful statistical and predictive models. PH: +1 888-946-6878 https://www.acqueon.com/

2.)

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Call Center Studio Call Center Studio Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time. PH: +1 512-872-7565 https://callcenterstudio.com/

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Cloud IT Services GmbH Dialfire Dialfire offers you a complete call center solution that is simple and intuitive to use and adapts to your needs. It's completely cloud-based, saving you the hassle of setting up a phone system and installing software. In addition to predictive dialing and call blending of inbound calls, you can create personalized campaigns through an intuitive and easy-to-use interface. Features include automated workflows and full control over the agent screen. You can see the full list of features here: https://www.dialfire.com/info/features

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ComSys S.A. CList for Outbound Campaigns Management CList by Comsys is an application that helps contact centers enhance the performance of their outbound campaigns. It accomplishes that by enabling the planning and execution of sophisticated communication strategies. Additionally, the AI-powered module of CList extends the possibilities of outbound campaigns delivering unprecedented results. Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with t... (read more)CList by Comsys is an application that helps contact centers enhance the performance of their outbound campaigns. It accomplishes that by enabling the planning and execution of sophisticated communication strategies. Additionally, the AI-powered module of CList extends the possibilities of outbound campaigns delivering unprecedented results. Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions. PH: +302109241486 https://www.comsyscx.com/products/clist/

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Consilium Software Consilium UniCampaign™ Reaching the right person with the right information on the right channel at the right time is a tall order. That’s the power the new Consilium UniCampaign™ has been adding to Cisco outbound contact centers, easily tripling or quadrupling results, from improving digital customer acquisition to managing post-sale customer relationship. Delivering proactive outbound engagement in a game-changer product, Consilium UniCampaign™ is an omnichannel List and Campaign Management (LCM) solution which complements the strength and robustness of Cisco's Outbound Dialer with the implementation of multichannel (voice, email, and SMS) outbound contact strategies. The new 7th release of UniCampaign™ is des... (read more)Reaching the right person with the right information on the right channel at the right time is a tall order. That’s the power the new Consilium UniCampaign™ has been adding to Cisco outbound contact centers, easily tripling or quadrupling results, from improving digital customer acquisition to managing post-sale customer relationship. Delivering proactive outbound engagement in a game-changer product, Consilium UniCampaign™ is an omnichannel List and Campaign Management (LCM) solution which complements the strength and robustness of Cisco's Outbound Dialer with the implementation of multichannel (voice, email, and SMS) outbound contact strategies. The new 7th release of UniCampaign™ is designed to automate all elements of outbound campaign execution, including business workflows, prioritization of contact channels, and handling responses from contacted leads via multiple channels. UniCampaign™ provides a turbo boost for Cisco contact centers outbound dialing with the most powerful set of multi-level filters and threshold-based campaigns, real-time one-touch control over stopping and resuming dialing, and across-the-board actions which can be applied to all campaigns or selectively. The Consilium Callback Manager module, known as UniCBM™, is an intuitive callback management solution integrated within UniCampaign™ for contact centers to end long hold times for customers during peak call hours. Our customers wanted to create data-driven outbound contact rules, based on client profile and propensity modeling, data on digital interaction preferences, and insights from external data sources such as CRMs and social media. UniCampaign™ has native integration with CRMs like Salesforce and Microsoft Dynamics to drive seamless import and export of calling data and dialing in a FIFO (first-in, first-out) or LIFO (last-in, first-out) fashion. If your CRM already has integration to online channels such as your website, Instagram, or Facebook, your online leads can get qualified by preconfigured business rules and called, emailed, and / or texted without any human intervention. UniCampaign™ is trusted by 100’s of clients across key verticals, ranging from top Fortune 500 and global organizations to industry-leading startups, helping them provide an entire canvass to communicate with customers, whether it is for sales through web or social media campaigns, deepening loyalty, improving cross-sell purchases, or debt collections resulting in proactive customer experience (CX) across all outbound digital channels. New features at a glance • Right Party Connect Optimization (RPCO) to make result-oriented calls that meet business objectives • Option to monitor real-time progress of each campaign using UniCampaign™ Dashboard • Multi-campaign disposition where agents can disposition call outcomes independently for each campaign • Enables Right Party Connect (RPC) by displaying all campaigns mapped to a specific contact • Multiple emails and SMS campaign templates for sending appropriate emails and broadcast SMS • Callback Manager (UniCBM™) to reduce the impact of customer abandon rates and calls waiting in queue, resulting in higher customer satisfaction PH: (+61) 406 501 368 https://consiliuminc.com/product/UniCampaign-outbound-list-and-campaign-management

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8.)	CTCOMM Genesys PureConnect Genesys PureEngage Tegsoft https://www.ctcomm.com.tr

9.)

Cloud IT Services GmbH Dialfire Companies of all sizes rely on the cloud-based call center platform Dialfire and its powerful predictive dialer. Dialfire is ready to use within minutes and easily personalizable. From small ad-hoc to large multi-step campaigns, Dialfire offers high scalability. Adapt customer masks and automate workflows per mouse click. Integrated scripting and APIs ensure a smooth connection with external systems. PH: +49 351 44529800 https://www.dialfire.com

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Megacall Megadialer With Megadialer you will get a customized call center software. With the creation of personalized questions, surveys and sales script you will have the information you need from your customers quickly and efficiently. Improve the performance of your agents with a 100% online contact center, real-time analytics and predictive dialer to optimize the time between one call and another. All rates include: Instant Call Reports On-Demand Recording Call Supervisor Call Layout after Completion Your Own Caller ID Call Monitor Automatic Re-Calls Automatic sending of Mails Incoming Call Management Real-time Activity Panels Call Lists for Agents Different Levels of Administration PH: +34 952 667 511 https://megacall.es/

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Noetica SmartBound™ Advanced outbound solution including predictive dialing, featuring patented technologies such as Live Person Detection (LPD™) and SNoDrop™ using Artificial Intelligence to deliver compliant & effective predictive dialing with 0% abandoned call rates. The solution includes its own CRM system as well as visual campaign creation and management as well as automated data import and export capabilities. The package comes with highly visual and open call scripting technology and an SDK (Software Development Kit) is also available for embedding the dialer into your own user front end. PH: +44 345 0181 070 https://www.noetica.com/work/outbound/

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Nuxiba Technologies CenterWare Discover Nuxiba's all-in-one dialer solutions. Either predictive or automatic, our software adapts to your business needs with a powerful and easy-to-use system. We offer TCPA compliance options, so you never have to worry about issues with the law and PCI Data Security so you can protect your cardholder's data information during every call. Stop worrying about technicalities and focus on the most valuable aspect: giving the best service and customer experience with our intuitive features. All of our features and modules are fully adaptable to any business needs. Obtain the benefits of using software fully tailored to your business, start saving money, and boosting your productivity. https://www.nuxiba.com/en/contact-center-software/xion.html

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PhoneBurner PhoneBurner Reach more contacts, in less time with PhoneBurner. Powering thousands of client and millions of calls, our cloud-based software eliminate repetitive tasks so agents have up to 4x more live conversations. Unlike other dialers, PhoneBurner delivers 100% delay-free connections with no awkward pause. Conversations start off with promise, not hangups. - Call 60-80 contacts per hour, per agent - Instantly leave voicemails - Send 1-touch emails - Automate workflows and call logging - Record and transfer calls - Access reporting and analytics - Intelligently distribute leads - Dial from local Caller IDs - Get free white-glove onboarding Scales to any size team with no contracts, no setup fees, and no per minute charges. Start a free trial without a credit card. PH: 877-588-2292 https://www.phoneburner.com

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PrimoDialler Predictive Dialler A predictive dialler is an outbound call system that automatically dials from a list of telephone numbers. Also known as Power or Auto dialers it will automatically help agents make more calls, generate higher rates of connections, increase conversions, manage voicemail, no-answers and disconnected numbers. We’ve made it easy to get started, we offer packages to best suit your needs and don't tie you into long term contracts. Don't take our word for it take out a no-commitment free trial! PH: +441617102740 https://primodialler.com/predictive-dialler/

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16.)	Tru29 Outsource Solutions Inc. Custom Outsourced Solutions Tru29 Solutions tailor fits a dialer solution that will truly suit your needs. https://tru29.com/service/customized-outsourced-solutions/

 

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