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How to Become an Expert in Your Industry (and close more sales) - Intelliverse - ContactCenterWorld.com Blog

How to Become an Expert in Your Industry (and close more sales)


How many “close more sales” articles have you read lately that all amount to basically the same thing?

There’s certainly value in reading up on the latest cold calling, email, and networking techniques, but if you haven’t taken a look at your website lately, you’re missing out on a prime opportunity to position yourself as an expert in your industry, and close more sales.

Being an expert in your field makes the sales process easier. You have case studies, posts, calculators, and more at your fingertips. There’s more weight in your name; when a prospect sees your email signature, it garners respect.

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Let’s look at some techniques for becoming a thought leader and improving your sales outcomes.

Conduct Case Studies (and share them too!)

Conduct your own, independent research and publish the results via your blog or email list. Having this research in an easy-to-read format is a fantastic way to show your prospects (and competitors) who’s being proactive within the industry.

Case studies don’t have to cost thousands of dollars. Depending on what you’re inspecting, you can get much of the analysis and data from your own business or customers.

Make your own case study using these tips.

Show your knowledge with an active, useful blog.

Not only will a keyword-rich blog help in terms of your searchability on Google, it will also demonstrate that you have a deep level of insight about your chosen field.

Blog posts don’t have to be as in-depth as case studies. Trendy topics, breaking news, or simple tips that can be written in 1-2 hours are perfect. Not only does having a blog look good to prospects (and can help them find you), you can use posts as resources; when a client has a question; “hey! We’ve got an answer–in the form of a post.”

Go to Conferences

Conferences can cost a lot of money, but there’s no doubt that they are beneficial.

Firstly, it allows your group to learn from great minds. Keeping up with the latest and most effective trends in your industry is invaluable. Once you’ve learned what the top dogs are doing, you can immediately implement something even better within your organization.

Secondly, brand recognition. During pre-conference breakfasts (and post-conference happy hours) your team should be mingling and getting the company name out there. You never know where a partner or client could come from. Getting to know people face to face can lead to better conversions down the line.

Treat your Employees Right

What makes an employee want to learn and grow within your company?

Yeah, you guessed it: being treated well.

Employees that feel valued are going be motivated to learn new techniques, travel to speaking events, and develop their own skill set. Being able to bring an individual expert into a sales conversation can make all the difference for your prospect.

Keep your employees happy with fair benefits, a few extra perks, and daily motivation.

Have an active, personable social media presence.

All the above ways to become an expert are only as good as how well you share them. Publishing case studies and posts and treating employees with respect are all things your prospects are interested in seeing. Share these items on your social networks so people can see.

Make it about them.

The last thing your prospective customer wants to hear is all about how great you are – because if you are, that will show through in your content and online presence. Instead, focus your knowledge set on what you can do to make your customer’s lives better. Show you understand their needs and challenges and be clear about how you can solve their problems.

Become an industry expert! Get all the leads. Make all the conversions.

Source: http://www.intelliverse.com/blog/2016/08/24/become-expert-industry-close-sales/

Publish Date: August 24, 2016 5:00 AM


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Today’s customers aren’t always willing to pick up the phone to talk to a business, which is why an omnichannel communications strategy is essential. Because our software tracks chats, texts, and form submissions in addition to calls, we make it easy for you to interact with customers in their preferred method of communication. Take your strategy to the next level by utilizing our automated tools which can generate instant communications back to your customers as soon as they contact you.


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With a strong focus on Omni-Channel functionality ContactPro defines a new method for integrated traditional voice contacts, emails, fax and documents with modern web and smartphone communication for any WebRTC, chat, assistant browsing and file sharing, online presence, SMS/IM (text) and social media activities. Additionally, the web supervisor functions provide simple reporting and full me...
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The Comm100 omnichannel customer experience platform powers real-time interactions via web, mobile, and messaging. We make it easy for organizations to answer questions, solve problems, and keep customers happy.

From front-line marketing and sales to ongoing service and support, Comm100 enables great digital experiences that drive revenue without increasing costs.
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CFront for Digital Communication Channels
CFront by Comsys is a state-of-the-art application that enriches contact centers with digital communication and collaboration capabilities. CFront is natively compatible with Aspect Unified IP and Cisco Unified Contact Center (UCCE/UCCX) platforms and connects them with all the major communication channels.
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspe...
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CTCOMM

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Cloud-based portal that delivers Eckoh's complete Secure Payment and Customer Engagement solutions. Simply take the solutions you need today and add additional ones as you need them. All from one supplier.
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eGain omnichannel customer engagement solutions power digital transformation for leading brands.

Guided by AI, knowledge, and connected analytics, eGain’s customer engagement suite enables excellence in digital-first, omnichannel customer engagement across digital self-service, including virtual assistance, messaging, chat, social, and email, seamlessly integrated with voice.

Based on a unified platform, the solution is trusted by blue-chip brands for customer engagement at scale that is effective, efficient, and consistent, while being compliant with best practices and industry regulations.

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ethosIQ, LLC

Customer Engagement Platform
The Customer Engagment Platform (CEP) collects multichannel interaction and application data from all channels, across multiple systems, providing a single, complete data source for ethosAnalytics to access and display information in useful, usable ways. CEP provides companies with scalable and repeatable software for big data solutions.
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Video Advisor
Directly engage customers through an effortless Video chat via your web page or mobile APP with a secure platform. Escalate from an existing chat or create a brand new video conversation, use desktop sharing and co browsing, record and track every step of the customer journey

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We help businesses in their administrative and repetitive jobs as a be-fitting virtual assistant service provider. With an objective to reduce in-house burden, save time & money, and regain focus, we show flexibility in working 24/7 for clients with dynamic needs.

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Omnichannel Contact Center Software
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HoduCC has been designed in a way to make sure that user loyalty is built and the customers’ expectations are accomplished. Doesn’t matter what your business size is, HoduCC is most affordable Contact Center Software for small businesses as well.

HoduCC allows customer support teams to provide personal, productive phone...
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Lieber & Associates

Omichannel Migration Consulting Services
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A premier yet affordable VoIP phone system, working from home—or anywhere—has never been easier than with MightyCall, a no-hardware, no-nonsense solution for SMB.
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Noble Systems

Noble Contact Center
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Orbita

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70,000 health-related searches are made on Google every minute. The digital front door as a channel is more important than ever for helping consumers access care. OrbitaENGAGE, leverages powerful conversational tools such as chatbots, voice search, and voice SEO, which guide consumers as they search for and navigate care. Capabilities focus on call deflection and include: Find a doctor or location , Appointment scheduling , Healthcare FAQs, Virtual triage 
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