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How aggressive, targeted poaching can strengthen your recruitment strategy - Kelly Outsourcing & Consulting Group - ContactCenterWorld.com Blog

How aggressive, targeted poaching can strengthen your recruitment strategy

When improving your talent recruitment strategy, it’s advisable to benchmark your processes and performance against those of top firms. Doing this enables you to skip the “trial and error” portion of process improvement and instead, adopt already proven practices right away.

The high tech industry is one sector where, due to the skills shortage, companies don’t reserve their recruitment efforts to targeting only unemployed and/or job seeking candidates. They also aggressively target top talent at their competitors’ firms and poach them away. This serves a dual purpose: first, it instantly strengthens your firm and second, it instantly weakens your competitor.

If you want to integrate talent poaching into your overall recruitment strategy, then you need to keep the following best practices in mind:

  1. Consider other companies your “farm team.” Make a list of competitors that basically serve to train and nurture top talent for you. Once these skilled workers are functioning at a high level, then you can poach them away and they can hit the ground running in your company. What’s more: they’ll likely bring both knowledge and colleagues with them, adding even more to your intellectual and human capital. Make a list of the people you want who are working for your competitors, and start building relationships with them.
  2. Offer a sign-on bonus. In order to entice the people you want away from their current employers, offer them a significant sign-on bonus. One example is that the CEO of Yammer offered a $25,000 signing bonus to any Yahoo! employee who left their company within 60 days. Similarly, Uber has an incremental referral program that offers $250 for a referral; $500 if the referral is from one of Uber’s targeted competitors; and $1,000 if the referral is a driver trainer with a competing company.
  3. Captive recruiting. If the person you’re trying to recruit can’t get away simply because of his or her physical surroundings, the odds of the recruitment being successful increase significantly. For example, a number of top firms including Tumblr, Bigcommerce, and Roku have targeted Google employees while they were waiting for their luxury ride to work at a Google bus stop. At the same time, Uber employees book rides with competitor Lyft; then surprise the drivers with their recruitment pitch, which the drivers are forced to listen to because they’re on the clock and can’t get away.
  4. Encourage new hires to give referrals from their former company. When you’re onboarding hires you’ve poached from your competitors, ask them to help you recruit top employees from their old company in exchange for bonuses.

Targeted poaching is an effective way of recruiting top talent that’s already trained and experienced in the areas you’re looking for. These strategies will help you fine-tune your poaching efforts and increase your ROI.

Source 


White paper: The Best Practices In Attraction And Retention For High Tech Firms

Source: http://www.kellyocg.com/Blogs/How_aggressive,_targeted_poaching_can_strengthen_your_recruitment_strategy/

Publish Date: August 8, 2016 5:00 AM


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