Recently, increasingly more companies have started using the pre-recorded, or on-demand, interview as a hiring tool. Unlike interviews by Skype or other teleconferencing apps where candidates interact with recruiters in real time, with pre-recorded interviews, candidates respond to a series of written questions that appear on the screen. This eliminates the need for recruiters to schedule and conduct live interviews. Instead, they can simply start a candidate’s video, skip to the questions, and assess the candidates’ answers.
This delivers enormous time- and cost savings for employers. For example, as Rebecca Greenfield reports in the Bloomberg article titled “The Rise of the (Truly Awful) Webcam Job Interview,” Hilton was able to reduce its hiring cycle from 24.5 days to just 4.5 days thanks to on-demand interviews, while other companies saved substantial sums on recruiters’ travel expenses.
Factors that contribute to a poor CX
What’s so important to note about pre-recorded interviews is that contrary to what you might expect, candidates aren’t universally enthusiastic about them. Yet they’re predominantly used to interview Millennials and Gen Z candidates—the two most tech-savvy, connected generations in the workforce.
Interestingly, many candidates who shared negative experiences with on-demand video interviews on sites like Glassdoor.com didn’t seem to have any problems with the technology. Instead, they felt uncomfortable because they weren’t interacting with a “live” recruiter. Others reported feeling rushed because their answers were being timed. Yet others didn’t receive any communications about their interview until weeks later.
Tips for delivering a better CX
As I discussed in my previous blog post, delivering a good CX is critical to both your employer and company brand. Keep the following tips in mind to optimize your pre-recorded video interview CX:
When properly designed and implemented, pre-recorded video interviews can save you considerable time and resources. And if you can simultaneously deliver a good CX during this crucial phase of the recruitment process, you can also build employee and brand engagement, instead of the opposite.
To continue the conversation connect with me on LinkedIn and follow me on Twitter @tproehm
Publish Date: May 29, 2017 5:00 AM
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