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A quick checklist before you set up your Multilingual Customer Support - Livesalesman - Blog

A quick checklist before you set up your Multilingual Customer Support

Excellent customer support is the focal point of every business operation. Owing to the fact, many companies are operating in-house multilingual customer call center while others are outsourcing this division. Do you really think running or hiring multilingual call center 24*7 is enough to meet varied customers’ expectations or it is just tip of the iceberg? Corporate world is evolving at a fast pace and business cannot afford to lose single potential customers just because it is lacking on certain parameters of offering impressive customer support services. Assorted below are few ways which intensely affect customer experience and result in higher customer engagement ratio for customer support service providers.

Focus on Customers’ Language – Offer customer support in customers’ language not in company’s language. Moreover, because your customers understand English does not mean they prefer it for business communication. If you are offering customer support to Spanish customers in English language, communication gap is bound to occur. Thus, it is pertinent to know the preferred language of your customers before offering them multilingual customer service. Simultaneously, gather facts about their second preferred language to further mitigate the problem of language barriers. It is a worth to remember that providing support to the customers in their language will accelerate your brand sale by engaging more and more customers.

Follow Cross-cultural Service Expectations- May be your multilingual customer service agents serve their clients in Arabic, Chinese, Spanish and many other languages flawlessly but does it ensure effective communication? The answer is NO. To ensure effective communication, following cross-cultural practices is inevitable. It is because parameters of good customer service for one nation may be a deal-breaker for others. Customers do want their problems resolved, but not in the same way. For instance, customers of Western countries talk in fast pace whereas Asian customers consider fast pace as rude or inappropriate language tone. Similarly, speaking casual language with Japanese customers considered as inappropriate and insulting. Thus, invest time in training your multilingual call center agents about cultural nuances of different nations so that they do not follow “one size fit approach” while communicating with customers of different nations. Do remember, when you exhibit that you know your customers’ culture, they will trust you more.

Consider Time Zone by Creating Standard Response Time Policy – Responding quickly is one factor which differentiates companies having loyal customers base with companies who struggle in retaining customers. Faster the speed, more satisfied would be the customers. Moreover, set different standard response window for different modes of communication. Let us assume 2 hours’ is an ideal response time for live chat support but may be inappropriate for responding over email.  The idea is to respond to customers’ queries quickly by creating standard response time policy and strictly adhering to it on consistent basis. Not to forget the golden rule “You loose if you snooze”.

Implement the Concept of “Long Tail” – The “long tail” is a popular marketing concept which allows business to make profit by selling less number of hard-to-find items to scores of customers instead of focusing upon selling high volumes of popular items. Every multilingual call center should apply this concept to increase their market presence and get an insight whether they are using their resources in the right manner or not. It may happen that a business is receiving large number of queries from Asian countries on monthly basis but when it comes to revenue, Western countries may steal the show due to massive business growth prospects. This analysis will help businesses in deploying their resources judiciously and create their plan of action accordingly.

Increase Business Scalability across Multiple Languages – Any business can expand its business presence in multiple countries by offering multilingual customer service. It is not wrong to say that for surviving in the global marketplace, multilingual call centre support has become a business necessity. Managing in-house multilingual call centre is a big challenge. Thus, outsourcing such services is a better and effective business strategy. Multilingual call center like LiveSalesman is competent to provide customer support in multiple languages like Chinese Call Center Support, Arabic Call Center Support, French Call Center Support, Spanish Call Center Support to name a few to worldwide clients. Their trained and knowledgeable Multilingual customer service agents know the art of creating personalized service experience for customers of different nations. Moreover, outsourcing multilingual customer support also ensures to manage business operations within your prescribed operating cost.


Publish Date: January 21, 2019 5:00 AM

2020 Buyers Guide Inbound Call Handling Services


Calls are received by the right person or department. The right corresponding information is shown to the agent which makes that appointments are handled quicker and more secure.

Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

Connect Assist

Contact Centre Services
We’re a specialist Contact Centre business and market leaders helping socially focused organisations deliver quality support to their clients and service users. We do this by providing 24/7 helplines, software solutions and consultancy services.

Since launching in 2006, we’ve operated at the sharp end of customer service, supporting some of society’s most vulnerable people. We’ve pioneered in our space to become a specialist in helplines, whilst using the most advanced communication and database technologies available.

Our social mission has remained a constant throughout, providing many meaningful career prospects and growth opportunities to people within our local communities and fur...
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PH: 07973640527

Jointly International Inc.

Front Office Solutions
Front office is your Company’s first line of customer interaction and serves as the mirror of your business. Focus on your core business and let our competent staff handle your various front office needs such as:

* Customer Service via chat, email or phone
* Technical Support via chat, email or phone
* Helpdesk
* Virtual Assistant/Receptionist
* Answering Service
* Lead Generation
* Appointment Setting
* Verification
* Surveys
* Debt Recover, Collections
PH: +61 7 5660 6284

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