Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
Become a Basic Member for free. Click Here

Introducing Caller-Based Audience Targeting - Marchex - ContactCenterWorld.com Blog

Introducing Caller-Based Audience Targeting

Earlier this year we brought you Marchex Speech Analytics, and the adoption from our customers was exceptional. Today, I couldn’t be more excited to follow up with another industry first – Marchex Audience Targeting.

According to eMarketer, Americans now spend nearly 12 hours each day consuming media, and it is clear that how we make decisions on products and services is increasingly influenced by digital and mobile content and advertisements.  With US adults spending an average of 5 hours and 30 minutes per day on social media, we should expect that future consumers’ path to purchase to be even more influenced by media than ever before.

Even as we spend more time online, the vast majority of purchases occur offline, in the real-world.  According to Deloitte Digital, $2.9 trillion in in-store sales will be influenced by mobile devices this year, along with our forecast of $1.2 trillion in phone sales influenced by mobile devices.

....NOTE - content continues below this message

INVITATION

We invite you and your colleagues to join us online as we take the highest rated industry conference online - join us and the elite in the industry at the NEXT GENERATION Contact Center & Customer Engagement Best Practices Conferences!

>>>>> FIND OUT MORE: HERE


....CONTENT CONTINUED BELOW

These changes mean that digital marketers need an expanded set of data and tools in order to fully connect, understand and acquire customers throughout their path to purchase. Do you want to reach and convert more of your best customers? You can now with caller-based Audience Targeting.

Marchex Audience Targeting helps marketers target high-intent customers along their path to purchase. Marketers will be able to reach more customers by retargeting callers across social and display networks, or using that data to create new lookalike audiences. The result is more revenue and a better customer experience.

With Marchex Audience Targeting You Can:

  • Get Real-Time Insights: See how often callers are using your promotional term and if they’re converting to customers; if not, you can retarget them online right away.
  • Build Data-Driven Segmentation: Use Call insights through speech analytics and advanced targeting to close more opportunities and optimize ad creative based on competitive features that get customers to respond.
  • Effectively Retarget Prospects: Create specialized campaigns to turn your caller into a customer—before they’ve moved onto your competitor.

To learn more about how Marchex can help your business connect, understand and acquire new customers, please contact us today.

Source: http://www.marchex.com/2017/07/19/introducing-caller-based-audience-targeting/

Publish Date: July 19, 2017 5:00 AM


2020 Buyers Guide Messaging Systems

 
1.) 
Amtelco

miSecureMessages
miSecureMessages is an encrypted messaging application designed as a pager replacement for healthcare organizations, call centers, and enterprise environments.

2.) 
Startel Corp.

Contact Center Software
Startel is a leading provider of unified communications, business process automation and performance management solutions for contact centers. Since its founding in 1980, Startel has established a loyal customer base from a variety of industries, including contact centers, education, healthcare, insurance and telephone answering service. Startel's solutions are designed to enhance the customer experience, improve employee productivity, reduce operating costs, and increase revenues.
PH: 800-782-7835

3.) 
Synthetix

Engage with your customers in Real-Time.

Connect personally with your customers, generating new revenues and boosting CSAT scores. Synthetix Chat is the fastest way to engage your users, with a Live Key-Press Feed, ID and Verification, simultaneous chats and AI-Powered predictive suggestions, Synthetix Chat reduces averages handling times by up to 50%.
PH: +44 1279 555 580
 



View more from Marchex

Recent Blog Posts:
Introducing Caller-Based Audience TargetingJuly 19, 2017 5:00 AM
5 Things You Didn't Know Call Tracking Could DoJuly 13, 2017 5:00 AM
Analyzing Analytics—The Power of Marchex Speech Analytics in ReviewJune 26, 2017 5:00 AM
Measuring Politeness: How Phone Calls Impact Your Business [Webinar]June 15, 2017 5:00 AM
Marchex Makes Headlines – What You Missed on Speech AnalyticsJune 6, 2017 5:00 AM
How AI on the Phone Can Support Marketing Spend and Boost RevenueMay 9, 2017 5:00 AM
What You Need to Know About Speech AnalyticsMay 1, 2017 5:00 AM
Introducing Marchex Speech AnalyticsApril 27, 2017 5:00 AM
4 Reasons Inbound Calls Drive Your BusinessApril 24, 2017 5:00 AM
Turn the Call into a Customer April 20, 2017 5:00 AM

Industry Champion Award Leaderboard

Submit Event

Upcoming Events

Join professionals in the CX and contact center world at our online Expo, part of the 15th annual NEXT GENERATION Contact Center & Customer Engagement Best Practices event.

Attending the EXPO is FREE to any member of our association and you can me... Read More...
 1
 1739 
Share

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =