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The “Now You Knows” of Speech Analytics - Verint Monet - ContactCenterWorld.com Blog

The “Now You Knows” of Speech Analytics

Questions about speech analytics are popping up more frequently at contact centers. Is it worth the investment?

To help you decide, we’ve created a list of the five biggest benefits of speech analytics. We call them the “Now you knows” – as that’s what analytics provides: knowledge, insight, and all the customer service advantages that derive from them.

Benefit #1: Now You Know Why Customers Are Not Happy

It’s never fun dealing with a disgruntled or disappointed customer. However, there are times when the root cause of their frustration is not clearly communicated to your agent. Speech analytics can help to fill in the gaps through various tools that track word choices. The sooner the agent understands what’s wrong, the sooner he or she can begin to make it right.

Benefit #2: Now You Know When Silence Isn’t Golden

No customer likes to be put on hold, but there are times when this inconvenience reaches the point where it risks the loss of that customer.  Analytics can help identify why some ‘hold’ times are longer than they could or should be. Can you reduce these stretches by 10 seconds or 30 seconds? What difference would that make in customer satisfaction? 

Benefit #3: Now You Know If Your Message is Getting Through

Many companies, particularly retailers, offer a wide range of promotions and special offers that will appeal to different segments of their customer base. The challenge is to make sure the right offers get to the customers most likely to take advantage of them. Speech analytics gathers information on customer purchasing habits and trends, so you’ll know which promotions to target to which customers.

Benefit #4: Now You Know Your Agents Are Doing the Job

Speech analytics gathers data on agents as well as customers. You’ll know which are sticking to the script and which are maintaining the quality standards set by your company. Analytics can be of great benefit in training those agents now falling short to get better.

Benefit #5: Now You Know What Is Needed for Customer Loyalty

Every lost customer is harmful to your company. With speech analytics you’ll have a powerful new weapon in helping to identify which customers may be on the brink of taking their business elsewhere. That gives you a proactive opportunity to save that relationship before it’s too late.

Monet's Speech Analytics solution is delivered in the cloud, making it extremely easy to set up and implement, so you can see results within weeks.

Source: http://www.monetsoftware.com/blog/Analytics/post/the-now-you-knows-of-speech-analytics

Publish Date: August 29, 2018 5:00 AM


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