In recent years, organizations large and small have made the customer experience journey a strategic priority. Why? I think McKinsey said it best: “Many businesses are coming to understand that, increasingly, how an organization delivers for its customers is as important as what product or service it provides.”
I added the emphasis on how because, it’s not just the services and products you provide to your customers, it’s how successful your customers can become as a result of their interactions and relationship with you. Healthcare organizations aren’t, for example, purchasing Nuance’s platform and solutions per se; they’re purchasing a path to better patient care and to improved financial performance. They’re success then becomes our success.
Harvard Business Review notes touchpoints bring the customer experience to life. Every individual experience and encounter—or touchpoint—your customer has with you must have their success in mind: every phone call, email, in-person meeting, troubleshooting chat with your contact center, your most recent digital ad campaign, exchanges with your billing department, even the signage at the airport. These touchpoints all count, they all add up… So how can you make your touchpoints more meaningful? McKinsey & Company suggest the following six actions:
A customer’s experience with your organization becomes the sum total of every touchpoint throughout their journey with you. Make your touchpoints count.
The Customer Success blog series with Brad Morrison, Senior Vice President of Nuance Healthcare Customer Success, is an honest take on the ways to build and maintain strong relationships with your customers. The Customer Success blog shares industry insights, lessons learned, and humble advice based on both customer fails and success.
Publish Date: September 12, 2019 |
3.) | Daisee Daisee Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better. Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-... (read more) |
4.) | DialogTech DialogAnalytics™ Powered by AI, DialogTech’s DialogAnalytics analyzes conversations to provide marketing and sales teams a wealth of insights for smarter optimizations. With the power of conversation intelligence, you can learn which channels, ads, keywords, and webpages drive the best sales calls, if the caller converted, and more. AI analyzes how calls are handled at locations and call centers to detect issues that negatively impact ROI. See what percentage of calls go unanswered and who is best (and worst) at converting callers to appointments and customers. Get email alerts when phone leads are mishandled at locations so those leads can be called back right away. With DialogAnalytics, you can get a... (read more) |
6.) | Pointel CXi - Customer Experience Insights Pointel CXi, the IVR analytics platform, maps the entire customer journey and analyzes calls end-to-end to turn data into actionable insights. Centralized reporting is essential for seamless customer journeys, as it is critical to know where calls are transferred or abandoned. CXi generates multiple reports on IVR performance, the Customer-IVR interactions, and sticking points in the IVR that cause customers to struggle. CXi’s IVR Analytics platform provides a comprehensive understanding of customer engagement. Pointel Customer Experience Insights (CXi) delivers actionable information that enables businesses to reduce customer effort, operational costs and increase contact center effi... (read more) |
Customer Success: 6 steps to make your customer touchpoints count | September 12, 2019 |
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Contact center transformation pitfalls (and how to avoid them) | August 8, 2019 |
Robots here, there and everywhere, and now in the office | February 14, 2019 |
Building trust with a virtual assistant voice | January 22, 2019 |
3 ways speech recognition helps in police incident reporting | January 22, 2019 |
Television viewing is no longer a one-way street | November 15, 2018 |
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