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Using Call Recording to Build Buyer Personas - OrecX - ContactCenterWorld.com Blog

Using Call Recording to Build Buyer Personas

You can use recorded customer calls to help you build your sales and marketing buyer personas. 

One of the hardest things for sales and marketing professionals is to identify and clearly articulate who the target buyer(s) is/are. This is about more than just their job title. Buyer personas should include a full understanding of the following characteristics of each individual buyer (at the least):

  1. Job title
  2. Roles and responsibilities
  3. Challenges
  4. Hot buttons
  5. Risk aversions

Think about the customer conversations your sales team and your call center representatives have with your potential bu

yers every day. They are speaking directly with these individuals already, and by sharing select recorded conversations, they can provide a wealth of knowledge to the sales and marketing teams to help them understand the characteristics like those listed above.

Challenges

"I don't have any free time." "I'm strapped for budget already as it is."

These are just a couple examples of the types of challenges your target buyers face, and many of these will likely surface during your customer calls - whether it's during an initial sales call to introduce your company and its products/services or it is a call in which the customer called for technical or product support. Either way, your buyers' challenges will come up, and when they do, you can share those insights (or the entire conversation) with the relevant sales and marketing folks in your company to help them get into the mind of your potential customers. 

Hot Buttons

"My team doesn't have time to learn about a new product." "My team needs to be producing, not learning about some new solution."

When your sales and customer service professionals are speaking with your target buyers (or existing customers), these hot buttons will surface. The customer will react to something your company representative says with a comment indicating one of their hot buttons. For example, your salesperson mentions that the new widget you are offering can save the company thousands of dollars a month, but it takes time to learn how to use. If the would-be customer reacts negatively to having to teach his team how to use the new widget, then you can share that insight with your sales and marketing managers to help them craft future campaigns around that (and other) hot buttons. By recording every call your sales and customer service teams make will ensure you have these calls captured and shareable with the relevant staff when these types of insights arise. 

Risk Aversions

"I hate being the first to try something." "I only like products that have been proven to be effective."

Customers and prospects will occasionally share their risk aversions on the phone, like the examples above. Suppose your customer service rep is speaking with an existing customer and tries to upsell your new product, and the customer replies by saying he/she is not comfortable trying new things until they are proven. This is solid-gold customer insight that you can share with your sales and marketing teams to help them craft messaging that will resonate with future customers. 

These are just a few examples of the rich insight your recorded calls can yield in terms of better understanding your target buyers and what makes them tick. Start sharing this intelligence with your sales and marketing teams today.

Source: https://blog.orecx.com/blog/using-call-recording-to-build-buyer-personas

Publish Date: January 3, 2018 5:00 AM


2021 Buyers Guide Computer Telephony Integration

 
1.) 
AMC Technology

DaVinci
DaVinci provides Computer Telephony Integration (CTI) to a library of pre-built applications + UXiPaaS (User Experience Integration Platform as a Service) built specifically for contact centers. As contact center needs evolve, organizations need to have access to extend or create new functionality, without waiting to be a part of a software roadmap. Get the benefits of CTI within your CRM like screen pop, click-to-dial, screen transfer, speed dial and more, but future-proof your contact center so you can expand and integrate how and when you want.

2.) 
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.

3.) 
ComSys S.A.

CLink for CRM and Call Center Integration
CLink by Comsys is a middleware that connects in real-time the CRM and the contact center applications. CLink enhances the CRM with interaction management capabilities from the contact center that allow agents to work more productively across all communication channels.
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions.

4.) 
Consilium Software

Consilium UniAgent™
Today’s call centers need their agents to work more naturally, and respond better and faster. Here, we talk about the innovations Consilium has made with the latest desktop and mobile agent releases of the UniAgent™ CRM connector. From small enterprises to Fortune 500 companies and governments across 110 countries, UniAgent™ comes into action right at the moment of reckoning, making every contact center experience engaging and personalized, powered by simplified customer identification and anticipating customer needs.
UniAgent™ provides CRM integrations between all the Cisco contact center solutions (UCCX, PCCE, UCCE and HCS-CC) and over 20 CRMs, such as Salesforce, Microsoft Dynamics 365...
(read more)

5.) 
IntraNext Systems

IntraNext Systems develops agent efficiency tools and data security software solutions for medium-to-large contact centers. Our Event Intelligence® Platform solutions include SmartCTI™, iGuard®, and SmartSIP™. SmartSIP is based on our patented SIP layer technology and provides a DTMF masking solution for VoIP environments.

6.) 
Megacall

CRM integration
CRM
We know how important it is for a business to obtain data from its customers and to manage them effectively, so we help small to large companies by integrating their CRM with the Virtual Switchboard.

This type of integration will simplify the work of your team and improve the management performance of the contact list and its information.

7.) 
NovelVox

NovelVox CTI Connector
NextGen Cisco Finesse, Genesys & Avaya Embedded CTI Connectors for Salesforce, Microsoft Dynamics, ServiceNow, Zendesk & more.

8.) 
PhoneIQ

PhoneIQ
What is PhoneIQ?
PhoneIQ is the modern cloud phone system and contact center platform built exclusively for companies on Salesforce. Our all-in-one cloud communications platform brings together power dialing, local presence, voicemail drop, Salesforce call routing, call recording and a complete PBX replacement that lives within your CRM. With support for desktop, mobile, and desk phones, PhoneIQ works seamlessly at the office or remote, logging all interactions in Salesforce and generating reports in real-time.

Best For
Companies using Salesforce and looking for a phone system, dialer, or contact center software that provides deep integration capabilities with their CRM and expert Salesforce support.

9.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
InterDialog UCCS - a robust contact/ call center software that helps organizations provide a seamless customer experience across all channels in the customer service journey. All interactions from various channels come to a single unified queue on the InterDialog platform. With unified view agents get to see all historical interactions , enabling him to give a resolution quickly. InterDialog UCCS is a comprehensive Contact/Call Center Software with robust CTI, Unified Q ( ACD), Reporting, Unified Agent Management, Administrator, Supervisor - Monitoring (Pmonitor)
 



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