It's like the chicken and the egg - which came first: the call recorder or the recording engine? Honestly, it doesn't matter because they are not necessarily inextricably linked, as they serve to very different use cases.
A call recorder is a piece of software (or hardware and software) that captures customer calls and stores them for later replay. Most recorders have a dynamic user interface to enable multi-criteria searching to quickly locate the calls you need most for compliance, dispute resolution, quality assurance, etc.
A recording engine is quite different, although you may not initially think so. Yes, a call recorder has a recording engine within it, but we aren't looking at it that way right now. For this post, we are viewing a recording engine as a distinct piece of software that captures recorded calls and sends them directly to a transcription engine, which then sends the transcribed text on to a speech analytics engine - all of which can take place in fractions of milliseconds. These solutions power real-time analytics which can identify at-risk customers before they leave, uncover compliance infractions while the agent is still on the phone, enable automated QA and so on.
You see, one (a recorder) serves as a capture/playback device to store and replay the interactions themselves for various business purposes. The other (a recording engine) serves as a capture/streaming device, which feeds speech analytics for keyword/phrase spotting. This enables automated QA and other real-time functions (such as identifying at-risk customers or agent compliance infractions) that can drive real intraday advantages and risk mitigation.
An important component to consider here is real-time vs. post-call in terms of how calls are handled and utilized. Real-time audio capture arms your business with some advanced capabilities that provide significant and immediate business value (e.g. rescuing customers considering defection, interceding a failing sales call to save the sale, and many more). Post-call audio capture also provides substantial value but in a less immediate manner (e.g. agent-supervisor call review, evidence for dispute resolution, and countless others).
Questions to Ask
The question now is, which one do you need/want for your organization? The long answer is...Most large organizations have both to serve the two unique use cases. Some smaller organizations, on the other hand, choose to forego the primary call recorder altogether as they rely on the scaled-down recording functionality embedded within their telephony system. If they are satisfied with its capabilities, they may opt for a recording engine alone to power their speech analytics.
The short answer is...You should have both. That is the best way to satisfy both use cases.
Here are some questions to ask yourself to help you determine which is the best route for your organization:
1. How do you plan/want to leverage your customer calls?
2. How concerned are you about intraday performance improvements?
3. Do you plan to store your recorded customer interactions?
Take a few minutes to think through these questions and determine where your organization stands (or wants to stand) in terms of recorder vs. recording engine use cases. Your compliance, performance and risk management efforts may depend upon it.
Publish Date: March 14, 2022
Co-Browsing is the practice of web-browsing where two or more people are navigating through a website on the internet. Software designed to allow Co-Browsing focuses on providing a smooth experience as two or more users use their devices to browse your website. In other words, your customer can permit the agent to have partial access to his/ her screen in real-time.
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