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How to Personalize Customer Service as a Small Business - PATLive - ContactCenterWorld.com Blog

How to Personalize Customer Service as a Small Business

While large corporations are everywhere, Americans tend to prefer working with smaller businesses whenever possible.

Small businesses are seen as more accessible. They aren’t bound by rigid policies that don’t make sense like corporations, and they’re often perceived as being heavily involved in the local communities. Customers often trust them more and feel more invested in the business itself. One study even found that 90% of Americans hold favorable views of small businesses, and only 61% said the same about corporations. 

Running your own small business means that you get to do things your way, and that includes your brand’s customer service. 

Offering customer service that’s personalized to each individual customer and tailored to your specific business is a great way to set yourself apart from the competition and exceed your clients’ expectations. In this post, we’re going to take a close look at exactly how you can do this to improve retention rates and bolster your brand reputation.

Set General Guidelines Your Team Can Use to Make Decisions 

Small businesses have an immediate advantage when it comes to customer service in that they typically aren’t bound to the same strict rules that large corporations have to keep things regulated.

It is possible to take things case-by-case, coming up with more personalized solutions for each individual problem as your team sees fit.

In order to take advantage of this perk, a lot of businesses find that it’s useful to set up basic guidelines for their customer service team to use as a suggested framework but to give them the tools and autonomy needed to make decisions on their own.

You may have a general policy, for example, that all missing deliveries are reshipped instead of being issued a refund, but allow your customer service team members to decide when to offer a refund as a solution to specific customers. 

Use Customer Relationship Management (CRM) Software

When your customers call with a question, concern, or complaint, it can be helpful to understand who they are and what their relationship with your brand is. 

A VIP client who has been a big purchaser for years, for example, would likely appreciate some recognition of their value to your brand and may also have higher expectations for service. Being able to identify these clients quickly is important. 

A frustrated customer who has reached out about the same issue they’re calling about now on two separate occasions would likely become even more annoyed if you offered the same solution you had before. A quick review of the customer in your CRM system could show you past customer complaints and steps taken previously to resolve the solution.

There are tons of great solutions out there. Hubspot is a popular one, and Salesforce is great, but there are plenty of tools that come with a variety of different features and price points. Take some time to find one that works for your business. 

Go Where Your Customers Are

This is a facet of customer service that is sometimes overlooked.

Personalized customer support isn’t just about finding great solutions, but it’s also about being where your customers want to reach you.

Phone support is still a major priority; many customers still prefer to talk to a representative over the phone, especially about urgent or sensitive matters. Hubspot research shows 48% of customers want to use the phone for customer service - over live chat and “contact us” forms.

Phone support shouldn’t be the only form of communication you offer, however. Set up live chat on your site, or at least have a fast-response email option. You should also be checking your social media profiles daily for incoming messages and public comments to ensure that you aren’t missing any communications from your customers. 

Take Advantage of Third-Party Support 

Offering personalized support does take more time than simply going by the books without customizing solutions to your individual customers.

If you’re struggling to manage this bandwidth with your internal team, the good news is that there are tools that can help with this. 

Reliable, high-quality answering services are often a great solution when you’re struggling to keep up with the influx of calls and you don’t want to rush interactions with your customers. Having extra external team members ready to answer the phone means that you won’t have to sacrifice on call quality or quantity, which is essential.

Hiring an answering service like PATLive, for example, can offer customer service to your customers exactly as you would. (Plus a lot of other great benefits too) We take the time to learn about how your business functions and how you handle customer calls. 

We can tackle a brunt of the incoming calls for you, doing everything from collecting lead information to processing payments. And if there’s ever a customer service concern we can’t address, we’ll patch them through to the right team member right away. 


Personalized customer service is becoming an expectation; it’s no longer necessarily extraordinary in its own right. This means that you must be adapting, offering outstanding service that’s tailored to your customer base, giving them the “small business experience” in all the right ways.

If you ever feel overwhelmed with customer support needs, remember that there are plenty of tools you can turn to. CRM software, for example, makes customer relationship management much easier, and social media management tools allow you to monitor and respond to incoming messages quickly. Live answering services like PATLive can also take an enormous burden off your staff, allowing us to help you deliver outstanding service to your customers even when your hands are full. 

Source: https://www.patlive.com/blog/personalize-customer-service/

Publish Date: April 29, 2020 5:00 AM


2020 Buyers Guide Analytics

 
1.) 
3Fiftynine

CardBoard
CardBoard: Real-time data, shows the most important KPI’s in your Contact Center.
Built for data | Designed for business | Empowers teams

2.) 
Acqueon Technologies Inc.

Acqueon's AI-driven conversational engagement software enables sales, marketing and service organizations to engage in emotionally connected dialogs with customers via their channel of choice for significantly improved results. The Acqueon suite adds multichannel campaign management, contact center analytics, desktop, and CRM connectors for your contact center software of choice, including Amazon Connect, Cisco, Nice inContact, and Twilio. Acqueon conversational engagement software leverages the Acqueon IQ platform to aggregate data from the various applications, assemble rich customer contexts, and drive next-best-action using powerful statistical and predictive models.
PH: +1 888-946-6878

3.) 
CallFinder

CallFinder speech analytics
CallFinder® is a leading provider of cloud-based SaaS speech analytics, automated call scoring, and speech-to-text transcription technology with sentiment analysis. Our easy-to-use solution is designed to help businesses and contact centers automate quality monitoring to improve agent performance and provide a superior customer experience.

With CallFinder, you get…

100% visibility into agent-customer interactions
100% monitoring of interactions, up from only 5-10%
Scalability of QA reviews with the same size QA team
CallFinder isn’t just your average speech analytics provider. When you work with us, you get unparalleled, continuous support through our MyAnalyst managed client servic...
(read more)
PH: 800-639-1700

4.) 
ComSys S.A.

CCube for Business Intelligence
CCube by Comsys is a business intelligence application, developed for enterprise contact centers. It delivers powerful, and dynamic reporting that enable managers to gain insight into their business. CCube is natively compatible with Aspect Unified IP and Cisco Unified Contact Center (UCCE/UCCX) platforms
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect...
(read more)
PH: +302109241486

5.) 
CUSTOMER SQUARE

CROSSCRM.CX - CRM Dataviz Module
CROSS-CRM manages daily interconnection with your CRM tools to centralize data and analyse CX on all channels, and is able to provide deep analytics insights.

All the Kpi’S are here for precise control of your Customer Relationship : Interactions - Quality - Satisfaction - Campains forecast MyClient

Filters, Data Extraction, Custom Views, dates sheets, email subscriptions, xls Extracts, images, pdf


PLUS ! Automated extracts
for integration to third party applications.

6.) 
Daisee

Daisee
Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better.

Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-...
(read more)
PH: +61404697151

7.) 
DialogTech

DialogAnalytics™
Powered by AI, DialogTech’s DialogAnalytics analyzes conversations to provide marketing and sales teams a wealth of insights for smarter optimizations. With the power of conversation intelligence, you can learn which channels, ads, keywords, and webpages drive the best sales calls, if the caller converted, and more.

AI analyzes how calls are handled at locations and call centers to detect issues that negatively impact ROI. See what percentage of calls go unanswered and who is best (and worst) at converting callers to appointments and customers. Get email alerts when phone leads are mishandled at locations so those leads can be called back right away.

With DialogAnalytics, you can get a...
(read more)

8.) 
eGain Corporation

eGain Analytics
eGain Analytics makes it easy to measure, analyze and refine your contact center operations, knowledge and web customer experience. Create informative reports, charts and dashboards effortlessly. Slice-&-dice the data in any number of ways and use it to manage the business effectively.

1. Operational Analytics™ empowers the business to measure and manage the call center directly and without IT involvement.
2. Knowledge Analytics™ provides insight for eGain’s knowledge and AI applications.
3. Digital Analytics™ measures contact center performance within eGain’s digital channel applications.
4. Journey Analytics™ captures customer behavior on the website—identify the churn points and cre...
(read more)

9.) 
Lieber & Associates

Contact center Analytics and Metrics
Lieber & Associates provides services to develop, interpret, and improve contact center metrics and analytics. The firm's experience spans forecasting, customer service, order-taking, lead-qualification, sales, segmentation, media-source-tracking, and testing design. L&A's president pioneered segmentation for telephone scripts and the tri-level service level metric. He brings broad analytics experience to contact centers.
PH: +1-773-325-0608

10.) 
Noble Systems

Noble IQ
Turn business insights into actionable intelligence. Noble’s IQsolutions provide you with rich and robust customer data that can transform your business. Automate decision making and campaign management and refine the quality of interactions with precision and efficiency. We have developed proprietary and patented tools to help you make sense of data on your current operations and then help you make strategic decisions to improve performance and efficiency. Identify who your best customers and prospects are and the ideal methods to reach them. Understand what types of campaigns work best for your business and how to optimize underperforming campaigns. And nake real-time decisions rather than looking back to see what went wrong.
PH: +61 (0) 3.9008.1700

11.) 
PRILINK

SIP-Trunk Demarc Monitor
Analyzes SIP signalling and RTP audio stream of every call passing through the network demarcation point. Provide a real time 24/7/365 network baseline database that contains the IP bandwidth, call traffic of up to 128 voice groups, Call Detail Record (CDR), call blockage and MOS voice quality. All information are displayed in SIP-Trunk dashboards and are used in many applications, such as Telco collaboration, UC/CC analytics, Work Force Optimization (WFO) and caller identification.
PH: 905-940-8844

12.) 
Trillys Systems

ActuCall
Imagine for a moment that you are a call center manager responsible for generating revenue through signing new customers or up-selling to existing ones. Imagine that your KPI is telling you you have an abandonment rate of 5% and someone comes along and says "No, your abandonment rate or dropped call rate is 13%." .." How do I know? AcutuCall VoIP software application can show you the dropped call data including, originating number and whether it was a network or equipment failure." Now imagine you can see your calls in progress on a mobile app, take your dashboard where ever you go! "What is a lost call worth to you?"
PH: +1 613-521-1639
 



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