Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


How To Get Published on

Upcoming Events

How To Get Published on






Here are some suggested Connections for you! - Log in to start networking.

6 Simple Ways to Create a Lifetime Customer Base - PATLive - Blog

6 Simple Ways to Create a Lifetime Customer Base

All businesses understand the value of customer acquisition, placing enormous amounts of time, energy, and money into attracting and converting new customers. Adding new customers to your roster is essential for growth, so this is a justified priority.

Too many brands, however, stop there; they land one customer, and they move onto the next. This is a crucial mistake, as it prioritizes customer acquisition over customer retention. You need both for growth, especially since it’s anywhere from 5-25x more expensive to acquire a new customer than it is to retain an existing one. 

You want to win over your customers over and over again so that you’re creating a lifetime customer base, and in this post, we’re going to go over six ways to do exactly that. 

1. Offer Unparalleled Customer Service 

Customer service is key to maintaining strong customer relationships and high retention rates. Consider that 96% of consumers around the world state that customer service is an influential factor in their loyalty to a chosen brand, and that 93% are more likely to make repeat purchases with customer service-oriented businesses. 

Offering the best customer service around is the best way to create a lifetime customer base. People aren’t likely to want to leave when you’ve always treated them well.

Personalized customer service is essential. Each of your team members (internal and external included!) should have the training and resources so that they can offer customized solutions for each individual customer. This will increase customer satisfaction and retention rates significantly. 

2. Create Loyalty Programs 

Loyalty programs are an incredible incentive for customers to stick around a little bit longer. 

Some brands have loyalty programs that allow you to redeem cash value on a future purchase after you’ve spent a certain dollar amount. Others will offer exclusive access to deals, sales, and even store gift cards to those who have been with their businesses for a certain length of time or who have spent above a specific threshold.

Loyalty programs incentivize your customers to purchase more and to stick around, all while showing them that you value their business.  

3. Set Up Referral Marketing Programs 

Referral marketing programs are useful in creating lifetime customer bases in two ways.

First, they’ll engage your current audience, keeping them interested and invested in your product. You’re asking them to reach out to their friends and family, singing your praises in exchange for a potential coupon code or discount. Even simple referral programs can help convert typical customers into brand advocates, which is wildly advantageous for keeping them around longer.

Referral marketing programs also have a tendency to result in higher-quality, higher-retaining clients. Customers that come from referral marketing programs have an average of 39% higher retention rates than other customers and have a 70% higher conversion rate. You’re closing deals faster, more often, and with higher-value clients who both spend more and stick around longer.

You can learn more about how to set up effective referral marketing programs here

4. Keep Your Audience Engaged with Regular Contact 

Want to keep your customers around? Then you need to engage with them regularly, even if they aren’t reaching out on their own.

A combination of social media marketing, email marketing, and content marketing can all be useful here. Offer subscriptions to your online blog so that your followers never miss your top posts, try to drive follows across multiple social platforms, and use targeted, segmented email campaigns to engage with different niches of your target audience.

The more you can build a relationship with your audience, the better. If you stay relevant and at the front of their mind (or at least the top of their inbox or social feed), they’re more likely to continue purchasing moving forward. 

5. Ask for Feedback & Act On It 

Want to find out how you can keep your customers around longer and create a lifetime customer base? 

Ask them what they want.

You should not only regularly ask customers for public reviews, but also to share private feedback about their experience with you. You can have account managers reach out, or send anonymous Google Forms to customers. Ask what they liked about their experience with you, what they’d like to see in the future, and what they’d like you to do differently.

Your customers will likely share great, honest feedback. If there’s something in the process they feel should be changed, take note; you never want to settle for “good enough,” because eventually something great might come along and steal your customers out from under you. Take feedback seriously, and consider implementing it where appropriate. 

6. Stay Competitive In Your Market 

It’s important to remember that our business doesn’t exist in a bubble. While your product and prices may be great, there may be new competition in the market that can beat your prices.

It’s important to stay aware of what’s happening in your industry, especially amongst direct competitors who will be vying for your existing and future customers. Pricing fluctuations, standard policies, and quality are all factors to look at when assessing your competition. No matter how loyal your customers are, many could be persuaded if they’re promised a similar product at a fraction of the cost.

Make sure that when you’re marketing your product to potential new leads and existing customers alike that you’re stressing what makes you different. Doing this while building personal relationships will be essential to keeping your competition’s greedy hands away from your customers. 

Lifetime customer bases are the dream for businesses. You’re not worried about high customer acquisition costs, your churn rates go down, and your individual customer lifetime value (CLV) increases significantly. It’s easier and more cost-effective all the way around.

While lifetime customer bases aren’t necessarily the easiest to build and it won’t happen overnight, these 6 simple tactics are incredibly efficient strategies, and they’re a great place to start. 


Publish Date: February 19, 2020 5:00 AM

2021 Buyers Guide Training


Call Centers
Contact Centers
Admin Training
Supervisor Training

Davis-Mayo Associates

"Service Excellence" Customer Service Training
Live onsite training for your teams. Experienced by more than 450,000 people in 48 US states and 18 countries. No-nonsense approach by our experts with field-test content customized to your situation and using your scenarios.


Happitu is your customer support team’s personal coach. It guides your team through every interaction with custom workflows, responsive scripting, and dynamic help topics. As a result, Happitu slashes training time, delivers higher resolution rates, and reduces handle times.

Documentation in Happitu is automated, detailed, and consistent. Go beyond handle times and service levels with the rich insights of Happitu – from granular interaction data to aggregate data and trends – you get the complete CX journey!

We intentionally built the Happitu Workflow Designer with your customer support team in mind. Using our intuitive tools that provide quick and safe iteration, you eliminate the...
(read more)
PH: 833-427-7488

Lieber & Associates

Training Executives, Managers, Supervisors, and Reps
Lieber & Associates provides training for all levels of the contact center team. The firm customizes its off-the-shelf trainings to meet your specific company needs,

Executive and manager sessions address topics such as customer experience, metrics, technology, AI, and video calls. Supervisor sessions train your leaders to better coach and motivate reps. Phone staff modules include sessions on customer service, order-taking, cross-selling, handling difficult calls, phone "soft skills," and more.
PH: +1-773-325-0608

Manitoba Customer Contact Association

Making Training and Development Part of Your Corporate Landscape

Organizations are always on the look out to save money and make more profit. Usually when it comes to crunch time some leaders will scrap training in order to tighten the belt. The downside of this is the cycle it creates.

Because some employers see training as a flexible benefit, employee development is often taken off the table. When employees don’t feel valued it becomes easy to see a revolving door. The constant need to hire goes up which ultimately means costs go up; we know that hiring costs more than retaining the right people.

Start the conversation: Explore our Training Page
(read more)
PH: 204-975-6468


CSAT.AI Scores Better Customer Service with Gamified Guidance!

CSAT.AI lets agents know when they’re on the right track by predicting CSAT scores in real time (when they’re fixable!) - because most customers don’t leave feedback, they just leave.

Agents have the immediate positive feedback that reinforces good behaviors for self training.
PH: 323-380-8555

OMNI HR Consulting (Pty) Ltd

Human Capital & Organisational Development
Omni HR Consulting provides business and people development solutions through Training and Consulting services.

We work across a number of sectors to provide solutions from both a Skills Development / Business perspective.

Skills Development: accredited & non-accredited learning solutions including Learnerships, RPL solutions and Skills Programmes, including a curriculum for developing future skills.

Business Solutions: are designed to be customisable, relevant and industry-related to support businesses to achieve their strategic objectives and needs.
PH: +27 21 685 9160

Orion Learning Services Inc.

Learning & Development
Learning & Development for Agents, Supervisors, Managers and Administration/Support Staff

Orion Learning is a global leader in providing accredited learning and development solutions for organizations globally. We offer call/contact center certification programs for Agents, Supervisors and Managers, business certifications and examinations for wide range of topics including project management, change management and service management, leadership soft skills and a full suite of assessment tools which can be used for recruitment, talent management, succession planning and coaching/mentoring. We deliver our solutions to global community and all of our solutions are delivered digitally.
PH: 1-416-992-5158


VADS Training Center
PT VADS Indonesia as a Learning Center provides trainers, modules, development programs for individuals and teams. VADS Indonesia owns a vast curriculum for training provided by local trainers with flexible training locations that can be arranged at the client's place or PT VADS Learning Center. VADS Provide knowledge process, transformation consultancy, customer service training, leadership training, interpersonal development, and training for trainers.

Benefit :
- Customizable training by experienced trainers
- Increase motivation and engagement
- Improves customer service skills and knowledge
PH: 0217991445

The Forum

Get connected to raise standards. Established in 2000, we are celebrating 20 years of best practice, our community of professionals is recognised as the ‘go-to place’ for innovation in customer operations, from contact centre and digital to field, back office, branch & retail services, working across all industry sectors.

We offer an independent and trusted space for learning and sharing, proud to welcome members are into a thriving and active community to network with other like-minded professionals. Benchmark against the best in class and learn from innovators and pioneers. Our team of independent experts can also offer bespoke advice, consultancy and training. We have helped many organisations develop the capability of their vital support functions.
PH: +44 (0)3331235960

View more from PATLive

Recent Blog Posts:
Can Your Small Business Afford A Call Answering Service?July 15, 2020 5:00 AM
7 Things Every Virtual Office NeedsJune 23, 2020 5:00 AM
10 Things Every Virtual Office NeedsJune 23, 2020 5:00 AM
10 Answering Service Posts Every Small Business Should ReadJune 2, 2020 5:00 AM
How to Personalize Customer Service as a Small BusinessApril 29, 2020 5:00 AM
9 Stress Management Tips for Business Owners & Team LeadersApril 21, 2020 5:00 AM
Who’s Answering Your Phones During COVID-19?April 8, 2020 5:00 AM
Small Business Tips: Guide to Working from HomeApril 1, 2020 5:00 AM
How Technology is Changing Customer ServiceMarch 18, 2020 5:00 AM
6 Simple Ways to Create a Lifetime Customer BaseFebruary 19, 2020 5:00 AM

New 2021 Membership

About us - in 60 seconds!

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed = True
session blnCompletedAwardInterestPopup = False
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =