Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

[HIDE]

Here are some suggested Connections for you! - Log in to start networking.

MEMBER
Slavena Summerfield
Head of Call Center
399
MEMBER
Aleksandar Sandic
Partnership Manager
9
MEMBER
Laila Almalki
CS Planning &Development Manager
11
MEMBER
Thamer Noori
Director of Industrial Security and Safety Dept.
94
MEMBER
Archivald Eric Ramos
Lead Business Analyst
72
EXECUTIVE MEMBER
Vitor Almeida Santos
Manager of Communication
180

6 Simple Ways to Create a Lifetime Customer Base - PATLive - ContactCenterWorld.com Blog

6 Simple Ways to Create a Lifetime Customer Base

All businesses understand the value of customer acquisition, placing enormous amounts of time, energy, and money into attracting and converting new customers. Adding new customers to your roster is essential for growth, so this is a justified priority.

Too many brands, however, stop there; they land one customer, and they move onto the next. This is a crucial mistake, as it prioritizes customer acquisition over customer retention. You need both for growth, especially since it’s anywhere from 5-25x more expensive to acquire a new customer than it is to retain an existing one. 

You want to win over your customers over and over again so that you’re creating a lifetime customer base, and in this post, we’re going to go over six ways to do exactly that. 

1. Offer Unparalleled Customer Service 

Customer service is key to maintaining strong customer relationships and high retention rates. Consider that 96% of consumers around the world state that customer service is an influential factor in their loyalty to a chosen brand, and that 93% are more likely to make repeat purchases with customer service-oriented businesses. 

Offering the best customer service around is the best way to create a lifetime customer base. People aren’t likely to want to leave when you’ve always treated them well.

Personalized customer service is essential. Each of your team members (internal and external included!) should have the training and resources so that they can offer customized solutions for each individual customer. This will increase customer satisfaction and retention rates significantly. 

2. Create Loyalty Programs 

Loyalty programs are an incredible incentive for customers to stick around a little bit longer. 

Some brands have loyalty programs that allow you to redeem cash value on a future purchase after you’ve spent a certain dollar amount. Others will offer exclusive access to deals, sales, and even store gift cards to those who have been with their businesses for a certain length of time or who have spent above a specific threshold.

Loyalty programs incentivize your customers to purchase more and to stick around, all while showing them that you value their business.  

3. Set Up Referral Marketing Programs 

Referral marketing programs are useful in creating lifetime customer bases in two ways.

First, they’ll engage your current audience, keeping them interested and invested in your product. You’re asking them to reach out to their friends and family, singing your praises in exchange for a potential coupon code or discount. Even simple referral programs can help convert typical customers into brand advocates, which is wildly advantageous for keeping them around longer.

Referral marketing programs also have a tendency to result in higher-quality, higher-retaining clients. Customers that come from referral marketing programs have an average of 39% higher retention rates than other customers and have a 70% higher conversion rate. You’re closing deals faster, more often, and with higher-value clients who both spend more and stick around longer.

You can learn more about how to set up effective referral marketing programs here

4. Keep Your Audience Engaged with Regular Contact 

Want to keep your customers around? Then you need to engage with them regularly, even if they aren’t reaching out on their own.

A combination of social media marketing, email marketing, and content marketing can all be useful here. Offer subscriptions to your online blog so that your followers never miss your top posts, try to drive follows across multiple social platforms, and use targeted, segmented email campaigns to engage with different niches of your target audience.

The more you can build a relationship with your audience, the better. If you stay relevant and at the front of their mind (or at least the top of their inbox or social feed), they’re more likely to continue purchasing moving forward. 

5. Ask for Feedback & Act On It 

Want to find out how you can keep your customers around longer and create a lifetime customer base? 

Ask them what they want.

You should not only regularly ask customers for public reviews, but also to share private feedback about their experience with you. You can have account managers reach out, or send anonymous Google Forms to customers. Ask what they liked about their experience with you, what they’d like to see in the future, and what they’d like you to do differently.

Your customers will likely share great, honest feedback. If there’s something in the process they feel should be changed, take note; you never want to settle for “good enough,” because eventually something great might come along and steal your customers out from under you. Take feedback seriously, and consider implementing it where appropriate. 

6. Stay Competitive In Your Market 

It’s important to remember that our business doesn’t exist in a bubble. While your product and prices may be great, there may be new competition in the market that can beat your prices.

It’s important to stay aware of what’s happening in your industry, especially amongst direct competitors who will be vying for your existing and future customers. Pricing fluctuations, standard policies, and quality are all factors to look at when assessing your competition. No matter how loyal your customers are, many could be persuaded if they’re promised a similar product at a fraction of the cost.

Make sure that when you’re marketing your product to potential new leads and existing customers alike that you’re stressing what makes you different. Doing this while building personal relationships will be essential to keeping your competition’s greedy hands away from your customers. 


Lifetime customer bases are the dream for businesses. You’re not worried about high customer acquisition costs, your churn rates go down, and your individual customer lifetime value (CLV) increases significantly. It’s easier and more cost-effective all the way around.

While lifetime customer bases aren’t necessarily the easiest to build and it won’t happen overnight, these 6 simple tactics are incredibly efficient strategies, and they’re a great place to start. 

Source: https://www.patlive.com/blog/lifetime-customer-base/

Publish Date: February 19, 2020


2024 Buyers Guide SaaS Solutions

 
1.) 
CrankWheel

CrankWheel Screen Sharing
CrankWheel is an easy and simple screen sharing solution, made for the needs of salespeople and customer service agents.

CrankWheel complements voice calls by adding visuals to ongoing calls. There is no need to get the customer off the phone, onto another platform.

Agents share their screens by directing clients to a link that can be sent via SMS, email or simply spelled out.

The client can enter on any device, mobile, desktop or tablet and enters the session instantly. There is no registration or download required by the client.

Features:
- Screen sharing
- Agents can hand control over to the client
- Warm lead capture widget that alerts the sales team instantly of an intere...
(read more)
 



View more from PATLive

Recent Blog Posts:
Can Your Small Business Afford A Call Answering Service?July 15, 2020
7 Things Every Virtual Office NeedsJune 23, 2020
10 Things Every Virtual Office NeedsJune 23, 2020
10 Answering Service Posts Every Small Business Should ReadJune 2, 2020
How to Personalize Customer Service as a Small BusinessApril 29, 2020
9 Stress Management Tips for Business Owners & Team LeadersApril 21, 2020
Who’s Answering Your Phones During COVID-19?April 8, 2020
Small Business Tips: Guide to Working from HomeApril 1, 2020
How Technology is Changing Customer ServiceMarch 18, 2020
6 Simple Ways to Create a Lifetime Customer BaseFebruary 19, 2020

NEXTGEN-TV

NEXTGEN-TV PROGRAMMING

NOW PLAYING
Starting on the hour every hour today

Customer Service At Leading Global Phone Provider
WATCH

Coming up this Week

About us - in 60 seconds!

Submit Event

Upcoming Events

The 19th Asia Pacific Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...
 8753 
The 19th World Final Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...
 3636 

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Industry Champion Award Leaderboard

Most active award entrants in the past 48 hours! - Vote for Others / About Program
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =