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Marketing Lead Management – How to Leverage an Answering Service for Marketing Campaigns - Pittsburgh Telephone Answering Service - Blog

Marketing Lead Management – How to Leverage an Answering Service for Marketing Campaigns

Excellent marketing campaigns result from research, dedication, and a true understanding of a business’s relationship with its audience. However, the fruits of your labor can quickly disappear if your staff cannot keep up with calls, properly screen prospects and clients, or follow up promptly. Part of any good marketing campaign or year-round marketing effort is having a strategy in place to properly handle all of the leads (phone calls) that result from your campaign. Working with a professional answering service company to be sure that you don’t miss any of those calls can make the difference between gaining sales or losing sales.

How can an answering service maximize your marketing campaign?

As your company grows, so will your call volume. As your call volume increases, your ability to turn calls into new customers can become more challenging. Organizing calls based on importance requires a great deal of time and attention dedicated to lead management. A professional answering service is highly experienced in handling an increase in call volume from marketing campaigns whether they are running for a limited time or running indefinitely. An answering service will also know how to prioritize your needs and help you get to the best leads first, giving you an incredible advantage over your competition.

Wouldn’t hiring more staff be cheaper than hiring an answering service?

Hiring an answering service is much more cost-efficient than hiring employees for a few reasons. If you decide to hire new employees to handle your new business, you will have to dedicate time and resources to the hiring and training process. You will also have to offer a salary, benefits, and paid time off. By hiring an answering service, you do not have to spend extra time and money on any of those things. Our experts have years of customer service experience and come ready to work and improve your lead management. Additionally, when you hire employees, you make them a permanent part of your team, even if you do not always need their assistance. By hiring an answering service, you can scale these services up or down, depending on your needs. The best call answering services are designed to run as a seamless part of your marketing operation as you need assistance. Your live operator team can work 365/24/7 and is fully trained per your specifications for call handling and call routing.

Is hiring an answering service worth it?

Yes! Answering services do not just offer help by answering the phone. We offer an incredible variety of services that get to the bottom of what your business needs. We take pride in our ability to get to know the businesses we assist. Our goal is to become familiar with your needs and seamlessly become the first interaction your clients have. Our agents understand how to provide quality customer service and how to maximize the potential of every call they take on your behalf.

What are other benefits to working with an answering service?

Your answering service operators are supported by the most current telephony software and equipment in the industry. This ensures their efficiency in call answering and routing and facilitates their ability to sync with your systems. They can also sell, cross-sell, conduct research, and cold call for you. This sophisticated equipment works in combination with our service’s quality assurance programs, procedures, and implementation. In addition to offering technology that assists with answering and organizing calls, the right answering service can provide you with the analytics that are particularly important to you in a concentrated marketing effort – or even in your day-to-day efforts. From these, you receive key insights into your customer service operations and sales activities. Your marketing campaigns work hard to deliver the sales results your business needs. Ensure their success by using a top-quality, professional answering service to take all of your call overflow so you never miss a customer contact.

Pittsburgh Telephone Answering Service: Your Marketing Calls Experts

Quick increases in call volume should never impede your success. By allowing our team of experts at Pittsburgh Telephone Answering Service to handle your marketing lead management, you can effectively maximize your marketing campaigns. We have a team of professionals at your constant disposal to act as a member of your marketing team. We specialize in assisting independent business owners or mobile professionals with small and large businesses. Our professionals know that missed calls can result in lost revenue and dissatisfied clients so we make sure you are covered with a wide array of answering services customized to meet the demands of your specific business - no matter the industry.

Contact us today to find out more about how we can help your business with its marketing lead management efforts.


Publish Date: March 31, 2021

2023 Buyers Guide SaaS Solutions


CrankWheel Screen Sharing
CrankWheel is an easy and simple screen sharing solution, made for the needs of salespeople and customer service agents.

CrankWheel complements voice calls by adding visuals to ongoing calls. There is no need to get the customer off the phone, onto another platform.

Agents share their screens by directing clients to a link that can be sent via SMS, email or simply spelled out.

The client can enter on any device, mobile, desktop or tablet and enters the session instantly. There is no registration or download required by the client.

- Screen sharing
- Agents can hand control over to the client
- Warm lead capture widget that alerts the sales team instantly of an intere...
(read more)


We help you automate your QA program using artificial intelligence. Why just listen to 6 calls when you can listen to 100% of your calls that too without adding any additional resources.

We empower QAs to get to the right calls, find coaching and training opportunities and improve overall Customer experience.

View more from Pittsburgh Telephone Answering Service

Recent Blog Posts:
Five Tips for Turning Every Lead into a SaleOctober 21, 2021
Considering an Answering Service? The Pros & Cons of OutsourcingJune 28, 2021
Marketing Lead Management – How to Leverage an Answering Service for Marketing CampaignsMarch 31, 2021
Pros and Cons of Outsourcing Answering ServicesMarch 7, 2019
Continue ReadingMarch 7, 2019
Top Industries Using Call Answering ServicesFebruary 1, 2019
Continue ReadingNovember 28, 2018
Plan a Telephone Answering Solution in 2018, Going into 2019November 28, 2018
Communication is Key: Why Large Companies Miss the Mark at Customer ServiceSeptember 12, 2018
How do IT, Manufacturing and Retail Businesses Improve Customer Service Efficiency?July 23, 2018

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