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Call Center Feedback Questions To Get The Most Out Of Your Voice Of The Customer - PlayVox - Blog

Call Center Feedback Questions To Get The Most Out Of Your Voice Of The Customer

Data is the modern language of the call center. From FCR and abandonment rates to average handling time and QWT, acronyms and numbers often tell the story of the customer experience (Okay, I made that last one up just to see if you were paying attention).


But what about the story that the customer himself is ready to tell? Are you prepared to listen to the Voice of the Customer through a well-crafted survey? If so, you may be wondering how to develop call center feedback questions that will inform your practices and improve your service. Well, look no further.

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Here are a number of call center feedback questions and tips to get the most out of your Voice of the Customer.

Short ‘n’ sweet

Some companies prefer to elicit customer responses that are either black or white. In our thumbs-up, thumbs-down quick media culture, customers have no trouble taking a moment to rate their experience as either positive or negative. Here are some yes/no call center feedback questions to ask your customers.

  • Were you highly satisfied with your service experience? (yes/no)
  • Did you receive the result you needed from your service interaction? (yes/no)
  • Did you receive friendly service? (yes/no)
  • Was our service timely and convenient? (yes/no)
  • Would you recommend our service to others? (yes/no)


On a scale of one to WOW

If you’re looking for a more nuanced data set from your customers, asking call center feedback questions that can be answered using a scale may be the way to go. Responses can be scaled in a few different ways:

  • numerically (from 1 through 10, for example)
  • qualitatively (from “highly satisfied” to “highly unsatisfied,” from “strongly agree” to strongly disagree,” or from “excellent” to “poor”)
  • infographically (from 😃 to ☹️ and in between)

Here are some statements and questions that work well on a scale to get you started:

  • I am satisfied with the service I have received.
  • How satisfied are you with the service you have received?
  • The service I received was timely and efficient.
  • How satisfied are you with the timeliness and efficiency of the customer service response you received?
  • The service I received was friendly.
  • How would you rate the friendliness of our service?
  • The customer service agent was knowledgeable.
  • I received a desirable outcome from my customer service request.
  • Did you receive a desirable outcome from your customer service request?
  • The automated system was easy to navigate.
  • How would you rate our automated system for ease of use?
  • The website was easy to use.
  • How would you rate our website for ease of use?
  • The livechat interaction was professional and efficient.
  • The agent with whom I interacted was professional.
  • How would you compare the service you received with that of other companies?


The almighty NPS

Introduced by Fred Reichheld in his 2003 Harvard Business Review article “One Number You Need to Grow,” Net Promoter Score, or NPS, is said to be a powerful predictor of company loyalty and customer satisfaction.

Here’s how it works. Customers are asked just one question: “How likely are you to recommend our company to a friend or colleague?” Customers answer on a scale of 1-10. Responses are divided into three categories:

  • Promoters (rating of 9-10)
  • Passives (7-8)
  • Detractors (0-6)

To calculate NPS, the percentage of detractor responses is subtracted from the percentage of promoter responses to give the Net Promoter Score. Fans of NPS cite this as among the most powerful call center feedback questions for its ability to cut to the quick of customer satisfaction and predict loyalty and company growth.

Its strength lies also in its brevity; customers do not appreciate their time being eaten up by answering long, laborious customer survey questions.

Having a high quality go-to question like this means a higher response rate from customers, not to mention simple numbers that are easy to work with for management.

Still, call centers who are looking for more detailed feedback from their customers may wish to expand on this gem with other more topic-specific questions in addition.


Don’t lose sight of the big picture

While asking the right questions in your Voice of the Customer surveys is certainly at the heart of quality feedback, there are some logistical matters to keep in mind that will help to authenticate these responses.

  • Ask for customer feedback in a timely manner. A quarterly or annual survey might yield more generic or even skewed responses than asking customers during or shortly after an interaction with your contact center.
  • Keep your surveys brief. Customers may become annoyed with a lengthy survey, and this negativity may bleed into your responses. Even worse, customers may not take the time to complete the survey at all if they know it will take more than a few minutes of their time.
  • Keeping questions consistent over time will help you to better gauge changes for the better or worse in your call center operations. Even if you may need to tweak your survey here and there over time, make sure your most important questions remain the same for the purpose of compariso.
  • Don’t forget to assess all channels on which your call center operates in order to receive the most accurate and complete results.

Choosing the right call center feedback questions that align with your goals will make the time and effort expended by your company and your customers worthwhile.


Publish Date: January 13, 2017 5:00 AM

2020 Buyers Guide Speech Technology


Agara is an autonomous virtual voice agent powered by Real-time Voice AI. It is designed to have intelligent conversations with your customers, vendors, and partners without any assistance from human agents. It can handle a wide variety of calls including inbound customer care calls, outbound lead generation calls, appointment scheduling calls, and overdue payment recovery calls.

Agara is available for several industries including banking, insurance, retail, e-commerce, airlines, and telecom. Powered by advanced Real-time Voice AI that understands speech in real-time, automatically determines the right process to follow and guides the caller along in the process with natural conversation.
PH: +1 (512) 333 4634

Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

Call Tracking Metrics

Execute automated actions based on words spoken by your customer.

Our intelligent word detection and transcription tools make it easier for you to decipher the content of your customer conversations and automate action based on those insights.

Transform the audio of your calls into speaker-organized scripts so you can easily search your call log for specific words from a conversation, or automatically detect when words of intent are spoken by your customer.

Listen in on and highlight common patterns in order to execute triggers to initiate a new action or workflow, such as emailing a manager if the word “cancel” is spoken on a call. You can also set up to automatically redact content from a transcript, such as sensitive health information transmitted on a call.
PH: 8005771872


Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better.

Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-...
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PH: +61404697151


Advanced speech recognition and natural language expertise that routes callers by simply asking ‘how can I help you?’. It allows customers to use their own words to ask for what they want and steers them to the right place.

Menus are eliminated altogether and contact centres can use a single inbound telephone number.
PH: 01442 458300

MattsenKumar LLC

SmartSpeech – The Best In Class Speech Analytics Software

An all-inclusive speech analytics application that enables you to visualize your audio using state-of-the-art speech recognition, transcription, and text analytics technologies.
PH: +91 99026 10044

Voci Technologies Incorporated

V-Blaze Speech to Text
Our GPU-accelerated, AI-based technology enables you to deliver greater insights to the contact center by transcribing audio into analyzable text.

- Transcribe large volumes of recorded audio quickly
- Integrate transcripts with your analytics or business intelligence platform
- Reduce your hardware footprint and minimize total cost of ownership
PH: 412-621-9310


Voxjar is your one-stop-shop for driving better phone calls with your customers. We're a modern Conversation Analytics and Call Coaching Platform.

- Custom Charts and Dashboards give you the freedom to analyze calls from the highest level down to the details of each conversation.

- AI-Powered Speech Analytics transcribes, searches, and analyzes your reps' phone conversations, at scale.

- Quality Assurance and Call Coaching tools let you evaluate and improve agent performance with a human touch.

- Long term recording storage for historical analysis

All of these together provide the holistic, easy-to-use software that you need to manage a modern call team and create better con...
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