You’re tracking KPI’s. You’re managing queues and hold times. Your call center seems to be running like a well-oiled machine. Or is it? Here are 7 call center mistakes you don’t realize you’re making.
From the perspective of agents, management, and the higher-ups of a company, directing customers toward the website makes sense. Many customers’ issues can be resolved there while incurring zero service costs to the company. Plus, customers will be there, meandering around a space designed specifically to lure them into clicking for more goods and services. It’s a win-win, right? Wrong.
Consider where your customer is coming from. A customer only puts themselves through the inconvenience of calling the contact center directly because:
In either case, pushing them towards the website is sure to rub them the wrong way. This push conveys the message that the agent doesn’t have time to deal with the customer one-on-one, or, worse, that the customer is stupid for not being able to figure out how to resolve their own issue using the website.
“At the end of the day, people may not remember what you said or did, but they will remember how you made them feel” -Maya Angelou.
In a time when information is available at the touch of a screen or scroll of a mouse, it’s unbelievable that we’re still talking about this one.
Whether it’s the same agent asking for the same info, or the customer having to repeat him/herself with every (also annoying) transfer of the call, consider the potential messages this sends to the customer:
Not exactly the impression we want to make on customers, is it? Make sure you have a real-time data system in place that prevents this from happening.
Having to call a company more than once to resolve an issue means waiting on hold more than once, listening to the automated menu more than once, explaining the issue more than once, and catching the agent up on what happened during the previous unsuccessful call(s). That’s a lot of time spent on the inconvenient or inefficient components of the customer experience.
Consider tracking your FCR (first call resolution) rate and making this a key target for you agents.
**In with First Call Resolution and out with Average Handling Time**
Make sure agents are well-trained in all aspects and offerings of the company to reduce the need for transfers.
Finally, consider implementing start-to-finish agent ownership over each customer. This way, even if the customer has to be transferred to resolve an issue, they begin and end with the same agent who can ensure that the customer is highly satisfied with their resolution.
This heads off one of the most common call center mistakes, and seals the interaction as friendly, personalized, and successful.
With good intentions or directives from management, agents often look for opportunities to upsell new or upgraded products to the customer. But timing is everything. A customer who is still struggling to value and enjoy their last purchase due to yet-unresolved service issues doesn’t want to be pitched to. That’s like a waiter offering a steak to a customer who is choking on a walnut in her salad. This is not only inconsiderate but makes the customer feel like their dollars are more important than their satisfaction.
**Cross-selling techniques that actually work**
Agents need to remember that their advantage in providing superb customer care is the human element, and sometimes part of being human is making mistakes. The key to turning a mistake into a still-loyal customer is to bring out this human element.
Admit to the mistake. Apologize. Let the customer talk out their frustration and express sympathy. Don’t dwell on who to blame; rather, focus on fixing the problem. Your customers will thank you for it.
Many companies measure call center agent success based on the number of calls coming through and the end-result customer satisfaction marks. But CRM software offers much more than this in terms of meaningful measurement of contact center success and agent performance. For example, focusing on the number of calls taken by an agent may indicate that he/she keeps the calls short by frequently transferring the customer to another agent. While this number may look good on paper, the reality may be that this agent is actually causing inefficiency in resolving customer issues.
Call centers deal with a high rate of turnover. For this reason, managers are reluctant to spend much money on training and onboarding new agents. But this may be a vicious cycle.
**Boost your call center attrition rates with these three tips**
Perhaps the turnover is so high because the onboarding and training are conducted so minimally. Inadequate training can make agents feel unskilled, undervalued, and overwhelmed by the demands of the job. Does that sound like a good foundation for employee loyalty?
Looking to improve the quality of your call center and manage your agents from one single platform? PlayVox can help. Try our risk-free trial today!
Publish Date: November 28, 2016 5:00 AM
|1.)||Call Center Studio|
Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565
|How To Improve Your Customer Service With Quality Assurance||June 23, 2017 5:00 AM|
|Benefits Of Using Both CRM & QA Software Together||April 5, 2017 5:00 AM|
|4 Best Practices Of Using QA Software In The Contact Center||March 31, 2017 5:00 AM|
|Boost Your Contact Center QA With PlayVox’s Third-Party Integrations||March 29, 2017 5:00 AM|
|5 Ways Your Call Center Can Seduce Millennial Customers And Turn Them Into Raving Fans||March 24, 2017 5:00 AM|
|Lowering Inbound Call Volume To Improve Your Customer Experience||March 17, 2017 5:00 AM|
|How To Use Customer Satisfaction Surveys To Gain Actionable Insights For Your Call Center||March 15, 2017 5:00 AM|
|How Upwork Improved Their Customer Service And Upskilled Their Agents With PlayVox||March 10, 2017 5:00 AM|
|5 Ways Virtual Agents Can Improve Website Customer Engagement||March 8, 2017 5:00 AM|
|How To Ensure Data Security And Privacy In Your Call Center||March 3, 2017 5:00 AM|