Preference Management Video Series
In one of the largest ever consumer marketing studies, Edelman's 2014 Brandshare Report, 212 companies were evaluated based on 11,000 customer interviews across eight countries. The findings were illuminating when it comes to brand narratives and communication practices.
The study found that 9 in 10 consumers were looking for markets to more effectively share their brand story. Only 1 in 10 felt any given brand was already doing that. Further analysis showed two ways in which companies could better shape their marketing efforts:
First, involving customers in the brand-development process – rather than just at the end. The study found that consumers have a great affinity for a shared product, one in which the customer feels they had a hand in designing and/or developing. This shared approach was desired by 91 percent of respondents.
Second, companies should create a singular narrative that engages consumers with the brand story. Shared values and company history are often communicated to a broad range of stakeholders, but not always consumers. Shared beliefs are another way to effectively create affinity for your company.
Both of these ways of reaching consumers are well within your company's control. Meanwhile deeper findings of study showed that two-way dialogue was essential in your company's method of communication. This requires a new approach to share, listen and respond to consumers.
This quick video touches on how consumers want to hear from companies, a chapter within a new whitepaper, Preference Data ROI, which contains a new methodology to assess customer relationship maturity levels.
In the following weeks, we'll continue to roll out videos to guide you through the power of preference data. If you haven't yet explored our Resource Center, you can download the Preference Data ROI whitepaper here.
Publish Date: August 1, 2016 5:00 AM
Eastwind sells Oracle, Ribbon, and Dialogic SBC and routing solutions for both premise-based and cloud-based deployments along with Microsoft Teams integration. Eastwind offers managed service offerings and complete 7x24 support.
|2.)||Lieber & Associates|
Call Routing and Contact Center Optimization
L&A provides consulting services to optimize contact centers, including call routing, skills-based routing, and multi-location routing. The firm's senior consultants have several decades of experience each in this area and work with all vendors' systems. L&A's president pioneered skills-based routing.
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|When a Relationship Improves Your Worth||June 13, 2016 5:00 AM|