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Using Social Media, Bots, and Well-Trained Reps To Create A Customer-Care-as-a-Service Platform - RDI Corporation - Blog

Using Social Media, Bots, and Well-Trained Reps To Create A Customer-Care-as-a-Service Platform

Potential and current customers come from all directions and all platforms at all hours. Customer-care-as-a-service means taking care of all of them.

A friend of mine recently told me that he just bought a new vacuum cleaner. Now, this wasn’t exactly a promising start to a scintillating story--there are very, very few movies about vacuum cleaner purchases--but I listened politely. He said he was up late, thumbing through Twitter, and saw a link about a certain kind of vacuum. He followed it, read a bunch of posts, chatted with a representative, and ended up making a purchase, all between 1:30 and 2:30 in the morning.

That’s how we shop now. That’s how we interact with commerce now. That’s how we live now.

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Content continues ….

In our last article, we discussed how to use portals and apps to create an always-on customer-care-as-a-service platform. You have to be always on. After all, the dictates of the modern economy almost demand the assumption of a global customer base whose hours don’t always match yours.

This could be any time!


At the very least, you have to imagine that customers, or potential customers, might always interact with you. A night owl like my friend might be scrolling through Twitter and come across a post of yours, follow the links, read a great blog, and start to become interested in your products. If your site or app isn’t immediately helpful, you might have lost a customer.

And that’s exactly the point. Customers are going to come from all directions and all platforms at all hours. It’s the nature of the beast right now. You will need a system in place to make sure they are all catered to, and aren’t kept waiting. You need to make sure that no matter where they are coming from, they reach their destination.

In this article we’re going to talk about how...

  • Bots and automation;
  • Social media excellence; and
  • Customer care partners

...can help you create a platform of total, comprehensive, and always-on customer care. As the saying goes, if someone wants a vacuum at two in the morning, they should get a vacuum at two in the morning.

Starting With Social Media

This is the gateway to buying vacuums at all hours


There are three aspects of social media excellence. These are:

  1. Getting your message and content out
  2. Interacting with other leaders and influencers in your field to establish your brand
  3. Responding to complaints, praise, and questions from your customers.

All of these are part of customer care, even if they seem like marketing. After all, customers want to learn as much as they can before making a decision. That’s the heart of inbound marketing. So customers will use Google, obviously, but will also scour Twitter, Instagram, and Facebook, finding what people are talking about and why.

That’s why you need a strong social media presence. You need to be able to get people talking about your product, so that if a potential customer is interested, they can find you. They can find out stuff about you. And they can come to your site or app, and enjoy value-producing content.

Content is customer care. It shows that you value them, and want them to know as much as possible. It shows you aren’t trying to pull a fast one on anybody. And having a social media presence and valuable content gives them a form a care at all hours. It encourages them to move forward, and that’s where bots can come it.

Bots and Automation

Bots can help you reach your customer care GOOOOOAAAAAAAALLLLLLLLLLLLS

When my buddy went to buy a late-night vacuum cleaner, chances are he wasn’t talking to a real live customer service representative. He did say his questions weren’t very complicated, after all, and there is only so much bandwidth at 24 hours a day. He most likely started with a chatbot, though he wasn’t sure.

And how cool is it that he wasn’t sure? After all, if the chatbot is indistinguishable from a person, then it is doing its job.

This is doing its job.

As we’ve discussed, chatbots aren’t going to replace human beings. They are just going to augment them, and free them up for the difficult questions. As we said: But it isn’t just about being put on hold. As we said then:

But do people always want to talk to bots? Well,  interestingly, bots can help with humanization, with their human mimicry. But it is more than that. I think people are fine interacting with bots on the easy stuff. “My cable is out, why?” can be met with a quick “service in your area” rather than waiting on hold.

But it isn’t just about being put on hold. It is about being always on. Your business, with a sophisticated chat algorithm, can cater to customers at any time during the day. If they come to your site through social media, an email link, or anything else, they’ll be able to have questions answered.

After all, the whole goal is for them to read your content, study your product or service, and make a purchase (or at least move down the funnel). Be there to answer questions at all hours, even if you are just doing so through a bot. That way, you never lose someone because of bad timing.

The Human Touch: Establishing True Customer Care Partners

At the end of the day, though, it comes down to humans. Even when creating algorithms for bots and automation, those are based on the best practices of your best reps. They are based on treating every customer, every client, and every potential buyer as unique and important. It is about walking them through the sales and marketing funnel, helping answer questions, and building true customer loyalty.

The only way to build loyalty is through the excellence of your products and the compassion and intelligence of your customer care. Most businesses are really good at what they do best, but that doesn’t always include customer care. That’s why so many more businesses are partnering with third-party customer care professionals, who will learn everything about your business, provide customer care that combines the human touch with cutting-edge technology, and free you to focus on your core competencies.

The right customer care partner understands your portals, apps, social media tools, and automation. They understand your products and services. They know how to put all of those together. They know how you can build a true base from all of that, one that your business can stand and grow on. It’s a base from which you can really see your future. It’s your customer-care-as-a-service platform.

RDI-Connect is your full-service call center and customer care partner. We combine cutting-edge technology with superior hiring and training procedures to give your organization the support it needs. Your success is ours. To learn more about how we can partner with you, please connect with us today.


Publish Date: August 1, 2017 5:00 AM

2021 Buyers Guide Speech Technology


Agara is an autonomous virtual voice agent powered by Real-time Voice AI. It is designed to have intelligent conversations with your customers, vendors, and partners without any assistance from human agents. It can handle a wide variety of calls including inbound customer care calls, outbound lead generation calls, appointment scheduling calls, and overdue payment recovery calls.

Agara is available for several industries including banking, insurance, retail, e-commerce, airlines, and telecom. Powered by advanced Real-time Voice AI that understands speech in real-time, automatically determines the right process to follow and guides the caller along in the process with natural conversation.

Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.

Call Tracking Metrics

Execute automated actions based on words spoken by your customer.

Our intelligent word detection and transcription tools make it easier for you to decipher the content of your customer conversations and automate action based on those insights.

Transform the audio of your calls into speaker-organized scripts so you can easily search your call log for specific words from a conversation, or automatically detect when words of intent are spoken by your customer.

Listen in on and highlight common patterns in order to execute triggers to initiate a new action or workflow, such as emailing a manager if the word “cancel” is spoken on a call. You can also set up to automatically redact content from a transcript, such as sensitive health information transmitted on a call.


Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better.

Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-...
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Advanced speech recognition and natural language expertise that routes callers by simply asking ‘how can I help you?’. It allows customers to use their own words to ask for what they want and steers them to the right place.

Menus are eliminated altogether and contact centres can use a single inbound telephone number.

MattsenKumar LLC

SmartSpeech – The Best In Class Speech Analytics Software

An all-inclusive speech analytics application that enables you to visualize your audio using state-of-the-art speech recognition, transcription, and text analytics technologies.


InTone Suite - Emotion Detection via Voice Analysis
InTone™ is a voice analysis tool geared to detect genuine emotional and cognitive reactions regardless of the speaker’s language or chosen intonation.
It integrates into existing contact center environments and provides realtime indications of both client and agent emotional reactions throughout all ongoing calls. This unique set of indications assists managers and call center representatives to truly understand the client, improve call center performance, easily detect angry calls, elevate training efficiency and provide a tailored customer experience in every single call.

Nemesysco's contact center technology is also available in API and SDK forms.
Please visit our website for information about our product portfolio.

Voci Technologies Incorporated

V-Blaze Speech to Text
Our GPU-accelerated, AI-based technology enables you to deliver greater insights to the contact center by transcribing audio into analyzable text.

- Transcribe large volumes of recorded audio quickly
- Integrate transcripts with your analytics or business intelligence platform
- Reduce your hardware footprint and minimize total cost of ownership


Voxjar is your one-stop-shop for driving better phone calls with your customers. We're a modern Conversation Analytics and Call Coaching Platform.

- Custom Charts and Dashboards give you the freedom to analyze calls from the highest level down to the details of each conversation.

- AI-Powered Speech Analytics transcribes, searches, and analyzes your reps' phone conversations, at scale.

- Quality Assurance and Call Coaching tools let you evaluate and improve agent performance with a human touch.

- Long term recording storage for historical analysis

All of these together provide the holistic, easy-to-use software that you need to manage a modern call team and create better con...
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View more from RDI Corporation

Recent Blog Posts:
Superior Customer Care Creates True Customer LoyaltySeptember 19, 2017 5:00 AM
Great Customer Care Creates New Customers Through Word of MouthSeptember 12, 2017 5:00 AM
Using Social Media, Bots, and Well-Trained Reps To Create A Customer-Care-as-a-Service PlatformAugust 1, 2017 5:00 AM
Become a Service Maester: 5 Customer Care Lessons From Game of ThronesJuly 11, 2017 5:00 AM
The Importance of Employee Retention in Customer Care CentersJuly 6, 2017 5:00 AM
The Emotional Intuition Factor: Why Humans are More Important Than AI in Customer CareJune 29, 2017 5:00 AM
AI and Customer Care Bots: Freeing Your People For the Tough QuestionsJune 27, 2017 5:00 AM
Memory and Human Emotions: How AI Turns Big Data Into Customer InsightsJune 20, 2017 5:00 AM
Using  Customer Speech Analysis  With AI To Improve Call Center PerformanceJune 16, 2017 5:00 AM
How AI Can Evaluate Employee Speech Patterns to Boost Call Center ProductivityJune 13, 2017 5:00 AM

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