In the frame. The telephone is guilty of delivering more than expected. - ResponseTap - ContactCenterWorld.com Blog
Speaking is the most natural communication method we have as humans. We were born to speak. Yet don’t you find it ironic that as we digitise everything we are forced to communicate via our fingers? In fact, some companies make it so difficult to speak to them, it stops potential customers buying from them. Of course, the rational argument always stands up. Online self-service is far cheaper to run than a physical store or a call centre. As marketers, tracking the customer journey is easier and cleaner if it’s kept online.
At ResponseTap, we know that people genuinely value being able to call a company during the process of researching and buying high-ticket items.
And we also know, that sales made over the phone can be significantly higher in value than those made online. Human interaction makes a big difference, because voice builds relationships – clicks are well… just clicks.
So, if your phone is ringing, do you really know what’s making it ring?
Our data shows that many companies, despite making sales over the phone, cannot see which marketing activity made the phone ring in the first place. Often this shows as a pocket of data called ‘source not known’. Depending on your industry this ranges between 12% to 50%*.
Imagine, if you only know what is driving half of your phone calls, then you are making decisions about where to invest your marketing budget based on half the information.
This incompleteness of data simply skews the analysis. How can you effectively dial up or dial down marketing spend across the best / worst marketing channels with a big chunk of data missing? To help companies understand the presence of this invisible revenue and the impact we have created a new calculator called the Phone Call Value Calculator. Use it to discover:
How much revenue you should be generating from inbound calls
The percentage of revenue from calls whose marketing source is not known
The total number of phone calls you can expect to receive based on your industry
Put your inbound phone calls in the frame and discover their true value to the business.
Phone Call Value Calculator
Response Tap Wednesday, 03 August 2016. Posted in General
Publish Date: August 3, 2016 5:00 AM
|All Suppliers||Get Listed|
(VIEW OUR PAGE)
HigherGround develops data collection, information storage, and interaction analytics solutions that easily transform data into actionable intelligence, enabling operational optimization, enhanced per...
(VIEW OUR PAGE)
Advanced AI technology and Natural Language Processing delivered to clients in the Cloud that harnesses both voice and digital conversations. The focus is on building an environment where intelligent ...
(VIEW OUR PAGE)
Аутсорсинговый контакт-центр ConceptCall| КонцептКолл специализируется на исходящем и входящем телемаркетинге: мы предоставляем услуги по осуществлению холодных звонков и продажи по телефону, проводим...
View more from ResponseTap
Recent Blog Posts:
|Call intelligence specialist ResponseTap begins annual six figure charitable giving programme||December 1, 2016 5:00 AM|
|In the frame. The telephone is guilty of delivering more than expected.||August 3, 2016 5:00 AM|
|So, you think you already have call tracking?||May 20, 2016 5:00 AM|
|New call-tracking revolution: Post Visit Call re-attribution from ResponseTap||May 17, 2016 5:00 AM|
|Putting marketing influence deep into the sales cycle with prescriptive analytics||May 16, 2016 5:00 AM|
|To know’ is the art of exceptional customer experience||May 12, 2016 5:00 AM|
|ResponseTap Optimizely Integration||April 26, 2016 5:00 AM|
|ResponseTap chosen as one of the 100 most exciting, fast-growing companies in the UK||April 22, 2016 5:00 AM|
|Insight Hub Features #1 (Data Comparison)||April 14, 2016 5:00 AM|
|New Insight Hub Launched||April 11, 2016 5:00 AM|