New call-tracking revolution: Post Visit Call re-attribution from ResponseTap - ResponseTap - ContactCenterWorld.com Blog
When your credibility is on the line, you need to have accurate insight without gaps.
That is why ResponseTap is proud to announce that our customers will get all-in-one accurately attributed data, of both in-session and post visit calls reporting.
We report Post Visit Calls because we are committed to accuracy. This report addresses the unavoidable trade off, between accuracy and attribution coverage. On average 20% of all calls happen after a customer leaves the website, meaning the confidence with which the call and visit can be linked drops significantly.
Post Visit Call (PVC) – A call that has been made to the tracking number when the number is not being displayed on the website. It is usually because a previous visitor has written down the number to call later.
20% of calls happen after the customer leaves the website. However, up to now there were not much transparency about it.
What happened with Post Visit Calls before?
The question is whether or not you know which calls these are. Let’s be clear, vendors may not report Post Visit Calls, but simply hiding the problem is not the same as solving it.
The methods and techniques such as extended cookie windows, or assigning to ‘last shown’ campaigns have high rates of inaccuracy. The problem is you do not know which calls were tracked badly and which need to be re-attributed – and you never will. We have already written this blog post with the detailed information about how call-tracking companies could be inaccurately attributing the data.
ResponseTap believes this choice needs to be yours and now it is.
ResponseTap: a game changer
ResponseTap has changed the rules of the game by offering the best in the market choice between attribution coverage, and data accuracy as part of the new Insight Hub. We capture the raw data accurately and then use post-aggregation methods to re-attribute the Post Visit Calls. Using our techniques customer will have the option to include Post Visit Call data or re-attribute calls.
There are essentially 3 techniques for reattributing Post Visit Calls that ResponseTap has developed. Those may eventually give you some control, which helps you to balance accuracy and attribution coverage all the way up to 100%. ResponseTap customers have the best of both worlds!
If you are interested in our advanced Post Visit reattribution methods, please contact us.
Response Tap Tuesday, 17 May 2016. Posted in General
Publish Date: May 17, 2016 5:00 AM
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