Increasing Contact Centre Efficiency for the Travel Sector in January - ResponseTap - ContactCenterWorld.com Blog
One of the busiest times of the year for travel agencies – for all kinds of travel company, actually – is January. It’s traditionally a time when people start to think of their summer holidays, or maybe a cheap winter getaway. Travel companies are keen to capitalise on these browsers and offer a range of cut price offers to entice them.
Travel plans are something everyone takes seriously; they’re a substantial time and money investment each time. Browsing the internet alone isn’t always enough for most customers; the travel industry relies on its contact centres and websites working hand in hand at all times, but never more so than in January, when not only does the information flow between the two work seamlessly but the contact centre needs to be as efficient as possible.
And bringing together these processes is where call-based marketing automation really comes into play. Increasingly traditional package holidays are becoming less popular, as people want more flexibility on flights, locations and activities. Offering a more bespoke service means that customers are more likely to want to speak to somebody about the finer details before making a purchase decision.
Dynamic numbers to see which campaign has generated a phone call whether your customers are ski aficionados, fine art enthusiasts, or sun worshippers into different telephone groups Further dividing by the country or continent they’re looking at, these segments can then be delivered to agents who are experts in that particular field.
With each caller being directed quickly to an appropriately skilled agent waiting times are reduced and more calls can flow through your contact centre per hour.
ResponseTap has proved valuable for travel companies in January. To find out how ResponseTap could benefit your business, email firstname.lastname@example.org today.
Publish Date: January 4, 2016 5:00 AM
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